Twelve APP
For gen Z users seeking casual, interest-based global connections via live video and swipe-based discovery.
Yubo: Make friends & chat now
Snapshot
Who is Twelve APP?
Empowering Gen Z to build global friendships through safe, real-time video interactions and interest-based discovery.
Target audience
Portfolio
Free 2Last updated
Yubo: Make friends & chat now
v4.295.0
12d ago
Publisher DNA
What defines Twelve APP?
Publisher DNA
Primary focus
Social networking for Gen Z
Scale
indie
Target audience
Gen Z users seeking casual, interest-based global connections via live video and swipe-based discovery.
Origin
Launched flagship social platform Yubo in 2015.
Portfolio momentum
Maintaining a high update cadence for its flagship title with 6 releases in the last 6 months.
Portfolio
What does Twelve APP ship?
Apps
2 apps analysed
SafeBlur filtering provides a structural safety barrier
- The social discovery mechanism allows users to easily connect and build friendships with new people
- Aggressive monetization tactics force users to pay for basic interaction features like messaging
Analysis in progress
Distributed across 17 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (8)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+3 more europe markets
- Spain1 / 1
- Sweden1 / 1
- United Kingdom1 / 1
Asia-Pacific (5)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Singapore1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Twelve APP compete with?
The rivals identified
Nemeses(1)
Discord competes for the same Gen Z social time by offering persistent community spaces that contrast with the ephemeral, swipe-based discovery model of Yubo.
Contenders(10)
Both platforms compete for users seeking real-time social connection through live streaming and interactive discovery. They overlap in their reliance on virtual economies to sustain user engagement and platform growth.
Both apps target Gen Z users seeking social connection, competing for the same time-share by offering distinct discovery mechanisms: Yubo uses swipe-based live streaming, while Boo uses personality-based matching.
Both platforms compete for Gen Z social discovery through live-streaming and creator-to-fan interaction. They overlap in the short-form video space, forcing users to choose between Yubo's safety-focused environment and Clapper's permissive, creator-centric model.
Both platforms compete for the same social discovery and chat-based connection market, with Yubo targeting Gen Z and Grindr focusing on LGBTQ+ adults through location-based matching.
Both applications target the Gen Z social discovery market through profile-based matching and swipe-style interfaces. They compete directly for the same user base seeking global connections.
Both platforms compete for the same Gen Z social discovery audience by using interest-based matching and profile browsing to facilitate global connections.
Both platforms compete for Gen Z social discovery, with SUGO's voice-based party rooms serving as a direct alternative to Yubo's live streaming for real-time community engagement.
Both apps target users seeking social connection through swipe-based discovery and messaging, directly competing for the same Gen Z social discovery demographic.
Both apps target Gen Z users through swipe-based social discovery and freemium messaging models, creating direct competition for the same demographic.
Gaze competes for the same Gen Z social discovery audience by offering live video chat and messaging, directly challenging the core value proposition of connecting new people.
Same space(20)
Targets a niche audience seeking faith-based connections, competing with Yubo for users who prioritize values over casual swiping.
Provides a live streaming social environment that competes with Yubo's live discovery features for creator-focused engagement.
Users report: Uses gamified location sharing to capture the same student-focused social discovery demographic as Yubo.
Captures the same Gen Z demographic as Yubo through a daily habit-forming notification loop centered on authentic photo sharing.
Integrates AI character interaction into social chat, competing with Yubo for users interested in roleplay and creative identity.
Leverages a massive legacy user base for proximity-based matching, competing with Yubo for users seeking large-scale social discovery.
Provides a free, international communication tool that competes with Yubo for users prioritizing simple, reliable video and text chat.
Provides a 3D avatar-based social environment that competes with Yubo for users seeking virtual identity expression.
Offers high-definition voice and video calling that competes with Yubo's chat functionality for users prioritizing reliable, low-latency communication.
Provides a global social networking and dating experience that competes with Yubo for users interested in international connections.
Offers a structured environment for serious dating that competes with Yubo for users seeking long-term relationship discovery.
Attracts users through anonymous, username-based identity that competes with Yubo's social discovery for users avoiding phone number verification.
Serves as a primary communication utility for existing social graphs, competing with Yubo for daily active time spent in messaging.
Focuses on a specific religious demographic, competing with Yubo for users seeking community-aligned dating and social connections.
Provides a privacy-focused social and dating space for the LGBTQ+ community that competes with Yubo for identity-conscious users.
Offers a unified social-gaming loop that competes with Yubo for Gen Z attention by removing session-switching friction.
Competes for casual dating and social discovery users by offering low-friction search functionality that contrasts with Yubo's swipe-based model.
Facilitates social connections through proximity-based discovery and live streaming, overlapping with Yubo's core discovery features.
Targets the LGBTQ+ community with a hybrid dating and social networking model that overlaps with Yubo's interest-based matching.
Combines interest-based filtering and AI assistance to compete with Yubo's social discovery and matching features.
Frequently asked questions
How many apps does Twelve APP publish?
What kind of apps does Twelve APP make?
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In how many countries are Twelve APP's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes