Twelve APP
For gen Z users seeking casual, interest-based global connections via live video and swipe-based discovery.
Yubo: Make friends & chat now
Snapshot
Who is Twelve APP?
Empowering Gen Z to build global friendships through safe, real-time video interactions and interest-based discovery.
Target audience
Portfolio
Free 2Last updated
Yubo: Make friends & chat now
v4.295.0
2mo ago
Publisher DNA
What defines Twelve APP?
Publisher DNA
Primary focus
Social networking for Gen Z
Scale
indie
Target audience
Gen Z users seeking casual, interest-based global connections via live video and swipe-based discovery.
Origin
Launched flagship social platform Yubo in 2015.
Portfolio momentum
Maintaining a high update cadence for its flagship title with 6 releases in the last 6 months.
Portfolio
What does Twelve APP ship?
Apps
2 apps analysed
Swipe-based discovery loop drives high daily session frequency.
- The core social discovery loop enables users to connect with new people and build lasting friendships
- Aggressive paywalls restrict essential communication features and force users to spend money to interact
Analysis in progress
Distributed across 17 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (8)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+3 more europe markets
- Spain1 / 1
- Sweden1 / 1
- United Kingdom1 / 1
Asia-Pacific (5)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Singapore1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
65/100
Avg sentiment score
Rivals
Who does Twelve APP compete with?
The rivals identified
Nemeses(1)
Both applications compete for the same Gen Z social discovery audience by offering real-time interaction, though Yubo focuses on swipe-based matching while SUGO prioritizes voice-based party rooms.
Contenders(10)
Both platforms compete for the same global social discovery audience by offering real-time interaction, though Bigo Live focuses on creator-led streaming while Yubo emphasizes peer-to-peer connection.
Both platforms compete for the same Gen Z demographic by offering interest-based social discovery and chat functionality. They vie for user time-share through distinct matching mechanisms that prioritize either rapid social connection or personality compatibility.
Both platforms compete for Gen Z social attention through live-streaming and community-based interaction, forcing users to choose between Yubo's swipe-based discovery and Clapper's creator-led niche communities.
Both apps target Gen Z social discovery and real-time communication, competing for the same daily active time through persistent chat and interest-based interaction.
Both platforms compete for user time-share within the social discovery category by facilitating real-time chat and connection through distinct discovery interfaces.
Both apps target Gen Z users for global social discovery, competing for the same demographic through profile-based matching and swipe-style interfaces.
Both apps compete for the same social discovery audience by offering freemium global matching services, with Azar directly addressing user requests for granular discovery controls that Yubo currently lacks.
Both apps compete for the same social discovery demographic by offering location-based chat and live-streaming features. They overlap in their reliance on high-frequency discovery loops to maintain user engagement.
Users report: Both applications target the teen social discovery market using mandatory age verification and swipe-based discovery, creating direct competition for the same Gen Z demographic.
Gaze competes for the same social discovery audience by offering a swipe-based video chat interface that mirrors the core discovery loop of Yubo.
Same space(19)
TopLive offers live streaming social discovery, providing an alternative format for users to interact with creators.
Bump visualizes real-time location and movement history, providing a gamified social discovery experience for students.
BeReal competes for the same Gen Z attention span by utilizing a daily notification trigger to drive consistent social engagement.
Bumpy facilitates international dating connections, competing for the same cross-border social discovery audience as Yubo.
ChatSpace connects users based on shared hobbies and interests, providing a community-focused messaging platform.
imo provides international video calling and messaging, serving as a simple communication tool for global users.
IMVU provides a 3D social simulation space, offering a persistent virtual environment for users to meet and interact.
JusTalk focuses on high-definition, low-latency voice and video calls, providing a reliable communication utility for global users.
Dating.com facilitates global connections by removing swiping mechanics in favor of direct messaging and profile discovery.
LINE functions as a primary communication utility in Asian markets, competing for the daily active habit through integrated lifestyle services.
Match focuses on intentional, long-term dating, providing a structured alternative to Yubo's rapid social discovery loop.
Kik utilizes a username-only identity model to lower registration friction, appealing to users who prefer anonymity over Yubo's verified approach.
Messenger anchors the Meta social graph, providing a high-frequency communication utility that competes for the same user time as Yubo.
SCRUFF targets the LGBTQ+ community with a focus on privacy and independent ownership, providing a specialized alternative to Yubo's general social discovery.
Plato embeds multiplayer games into a chat interface, creating a high-retention social gaming experience that competes with Yubo's chat-first model.
Plenty of Fish serves a broad, casual dating audience by prioritizing low-friction search over intent-driven matching.
Taimi combines social networking and dating for the LGBTQ+ community, providing a safe space for global connections.
TextMe provides secondary phone numbers for dating and privacy, serving as a utility for users who want to avoid sharing personal contact information.
WeChat serves as a comprehensive lifestyle platform, offering a high-retention alternative to Yubo's social discovery model.
Frequently asked questions
How many apps does Twelve APP publish?
What kind of apps does Twelve APP make?
What is Twelve APP's top app?
In how many countries are Twelve APP's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
