Hily
For individuals seeking authentic connections and personality-based matching, particularly those interested in astrology and interactive social tools.
Known forHily Dating App: Meet. Date.
Hily Dating App: Meet. Date.For individuals seeking authentic connections and personality-based matching, particularly those interested in astrology and interactive social tools.
Hily Dating App: Meet. Date.Connecting individuals through personality-driven matching and interactive compatibility tools to foster authentic dating experiences.
Target audience
Portfolio
Free 2Last updated
Hily Dating App: Meet. Date.
v6.66.0
2mo ago
Primary focus
Personality-driven dating and lifestyle apps
Scale
indie
Target audience
Individuals seeking authentic connections and personality-based matching, particularly those interested in astrology and interactive social tools.
Origin
Founded in 2017 to simplify dating through authenticity and real connections.
Maintaining a consistent development cycle with 3 updates in the last 6 months and a major release within the last 48 hours.
2 apps analysed
Analysis in progress
Strong #9 Grossing category rank
0
Positive apps
1
Neutral / mixed
0
Negative apps
48/100
Avg sentiment score
Bumble is the primary direct rival with a comparable scale (1.7M reviews) and a high-velocity release cadence (6 updates in 6 months) targeting the same 'meaningful connection' demographic.
Strategic outlook coming soon.
What fed this analysis
With 3.2M reviews and a staggering 19 releases in 6 months, Boo is the leader in personality-based (MBTI) matching.
A massive threat in the 'intentional dating' space with over 1M reviews and a focus on personality-driven profiles that directly competes with Hily's 'true self' positioning.
The original 'compatibility' rival, using extensive questionnaires to generate match percentages.
The market incumbent that sets the baseline for swiping mechanics and location-based discovery with high update frequency (8 releases).
Occupies the 'hyper-local' niche within the lifestyle category with 2M reviews.
A high-velocity peer (17 releases) focusing on a specific 'open-minded' and anonymous niche.
A legacy peer with 1.8M reviews that has pivoted heavily into live-streaming features.
A high-velocity (19 releases) niche player targeting a 'vetted' professional audience.
Showing extremely high recent activity (22 releases in 6 months) with a focus on 'slow dating'.
An emerging threat focusing on gamified icebreakers, which directly challenges Hily's 'icebreaker' feature set.
