Hily is a personality-driven dating app for iOS that facilitates local connections through compatibility quizzes and zodiac synastry tests.
Product velocity
Maintenance
Daily rank 🇺🇸
#40
Lifestyle · free
Sentiment
4.3
327k reviews
Nemesis
Badoo Dating: Meet New People
The App DNA
What makes this app unique?
Users turn to Hily to find meaningful or casual connections, but the platform's inability to filter out bots and maintain accurate location settings creates significant friction.
For Individuals seeking both casual and meaningful social connections who prioritize authenticity and safety.
What does it look like?
Key features
Questionnaire matching users based on personality traits, acting as a retention lever by increasing match quality.
Astrological assessment tool serving as an engagement loop to increase daily active usage.
Identity check process intended to reduce user friction and safety concerns.
How much does it cost?
The freemium model relies on gating basic messaging behind a paywall, which users report as overly aggressive.
Velocity
Maintenance developmentperformanceopaqueShow more...
Development has slowed to a maintenance cadence, with only three releases identified in the recent window. The latest release and its predecessors contain exclusively generic notes regarding bug fixes and behind-the-scenes polish, indicating no new features or content have been introduced. With 98 days since the last update, the app shows a lack of active development momentum. The publisher currently relies on opaque release notes, providing no visibility into specific technical or functional changes.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate simple and intuitive layout makes setting up a profile and finding potential matches feel accessible and compatibility scores based on profile tests help users filter and identify potential matches more effectively, but report aggressive paywalls and high subscription costs prevent users from accessing basic features like messaging or unblurring.
How are ratings & reviews evolving?
What users say, by theme
- Simple and intuitive layout makes setting up a profile and finding potential matches feel accessible
- Compatibility scores based on profile tests help users filter and identify potential matches more effectively
- Responsive customer support team resolves account access issues quickly for users experiencing technical blocks
- Aggressive paywalls and high subscription costs prevent users from accessing basic features like messaging or unblurring
60 of 98 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Hily Dating App: Meet. Date.
How's the Lifestyle market?
Hily currently holds #32 Free / #14 Grossing in the US. The 18-slot gap between its free-user discovery and grossing rank signals monetization friction relative to its current user base.
Read the market outlookThe rivals identified
By Badoo Software Ltd
Badoo maintains the largest user base and highest release velocity in the direct dating niche, presenting a significant barrier to entry.
- Maintains a massive global user base that creates a powerful network effect for local matching
- Ships frequent feature updates to maintain engagement, averaging one release per month
- Offers a mature, multi-layered monetization model that balances free access with premium discovery features
Muzz: Where Muslims MarryContender
DOWN: The Casual Dating AppContender
HUD™ Bedroom Dating AppContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Hily Dating App: Meet. Date.
Where is it heading?
The dating market is consolidating around platforms with high-velocity live-ops and robust verification. Hily's current maintenance posture leaves it exposed to churn as users migrate to rivals that offer more reliable matching and lower friction.
- The 98-day update gap indicates a shift to maintenance mode, which leaves the app unable to respond to competitor feature cycles.
- Persistent bot complaints erode the daily active habit, which compounds the rating drag already visible in recent user feedback.
The SWOT
- Compatibility quiz provides personality-driven matching
- Zodiac synastry test increases daily engagement
- Transparent verification protocols could improve user trust
- Refining location algorithms to match user settings
Next best moves
Audit location-filtering algorithm because users report distance settings are ignored → improve retention
+ 1 more prioritized moveThe counter-intuitive read
Hily's current maintenance-mode cadence is a strategic risk…
Read the full takeFeature gaps
Robust verification systems (available in Badoo but missing here)
Since the last report: The app's development velocity has further decelerated, with the time since the last update increasing to 98 days, while monetization friction has grown as the grossing rank slipped from #13 to #14.
Bottom line
Fixing the location-filtering and bot-mitigation logic would address the primary churn drivers currently undermining the platform. These technical repairs are necessary to restore user trust before further monetization experiments can succeed.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Hily worth paying for if I only use it casually?
How does Hily compare to Badoo?
Does Hily have a problem with fake profiles?
What is a free alternative to Hily?
Sources
Report last updated