Feeld is a lifestyle dating app for open-minded individuals and couples, structured around identity-based profile customization on iOS.
Product velocity
Active
Daily rank 🇺🇸
#53
▼1Lifestyle · free
Sentiment
4.3
95k reviews
Nemesis
OkCupid Dating: Date Singles
The App DNA
What makes this app unique?
Users hire Feeld to find non-traditional and polyamorous connections that mainstream apps, which are optimized for monogamous dating, fail to support.
For Open-minded individuals and couples seeking non-traditional, ethical non-monogamous, or curious dating experiences.
What does it look like?
Key features
Selection from 20+ gender identities and 20+ sexualities for profile personalization
Paid subscription tier providing visibility into who liked the user, private photo sharing, and daily Pings
Privacy feature allowing users to remain invisible until they express interest in another profile
How much does it cost?
Freemium model uses a subscription-based Majestic tier to gate advanced privacy and visibility features.
Velocity
Active developmentperformanceopaqueShow more...
The app is currently shipping at a rate of approximately 0.43 releases per week, placing it in the active tier. Development appears focused on backend stability and connection maintenance, though the publisher consistently uses opaque release notes that provide no insight into specific feature development. This pattern is consistent with apps that rely on server-side updates and feature flags to manage the user experience. The cadence has been stable over the observed period, with no evidence of major feature launches or live-ops events in the recent history.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads upset. Users appreciate the core concept of a dedicated space for non-monogamous connection remains highly appealing to users, but report severe technical instability including frequent crashes and excessive battery drain ruins the user experience post-update.
How are ratings & reviews evolving?
What users say, by theme
- The core concept of a dedicated space for non-monogamous connection remains highly appealing to users
- Severe technical instability including frequent crashes and excessive battery drain ruins the user experience post-update
98 of 98 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Feeld: Dating for the Curious
How's the Lifestyle market?
Feeld sits #66 Free / #98 Grossing in the US Lifestyle category. The lag between free discovery utility and grossing rank signals monetization friction relative to its niche advantage.
Read the market outlookThe rivals identified
By Match Group Americas, LLC
OkCupid competes with Feeld by offering granular personality-based matching questions that appeal to users seeking specific relationship dynamics. Both apps target users who require detailed identity expression, though OkCupid captures a broader audience at #40 Grossing in US Lifestyle.
- OkCupid uses thousands of personality questions for matching, whereas Feeld relies on paired-profile configurations.
- OkCupid includes a Dealbreakers feature to filter matches, addressing the granular filtering Feeld users actively request.
- Users report OkCupid suffers from an inundation of fake profiles and bots, while Feeld struggles primarily with battery drain.
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Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Feeld: Dating for the Curious
Where is it heading?
The niche dating market is consolidating around apps that balance identity expression with high platform stability. Feeld's current maintenance-mode focus on stability is necessary but insufficient to counter the rapid iteration cycles of rivals like PURE, so the PM must accelerate the fix-cycle to prevent further erosion of the core community.
- Frequent crashes and battery drain in the latest release drive high churn, which compounds the rating drag on Android.
- Aggressive paywalling of basic discovery features creates a pay-to-play perception, which limits new user conversion and long-term retention.
The SWOT
- Identity-first profile architecture establishes category authority in the niche dating market
- Paired-profile configuration increases the addressable market per account via multi-user engagement
- Untapped B2B partnerships with poly-friendly event organizers
- Granular sexual orientation filtering to improve match quality
Next best moves
Rebuild core stability because frequent crashes are the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
Feeld's technical instability is a greater threat than…
Read the full takeFeature gaps
Granular sexual orientation filtering (available in OkCupid but missing here) +1
Since the last report: Feeld has pivoted to a stability-focused development cycle to address rising technical complaints and churn, while facing increased pressure from high-velocity competitors.
Bottom line
Feeld holds a unique niche position through identity-first features, but technical instability and aggressive paywalling threaten long-term retention, so the PM must prioritize stability over new feature expansion to protect the user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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