Feeld
For open-minded adults interested in polyamory, kink, and non-traditional relationship structures who prioritize privacy and authentic self-expression.
Snapshot
Who is Feeld?
Providing a secure and inclusive platform for open-minded individuals to explore non-traditional relationship structures.
Target audience
Portfolio
Free 2Last updated
Feeld: Dating for the Curious
v9.2.0
4mo ago
Publisher DNA
What defines Feeld?
Publisher DNA
Primary focus
Niche dating and alternative relationship platforms
Scale
indie
Target audience
Open-minded adults interested in polyamory, kink, and non-traditional relationship structures who prioritize privacy and authentic self-expression.
Signature Patterns
- •Focus on niche dating segments including polyamory and kink
- •Monetization via a freemium model with optional 'Majestic Membership' subscriptions
- •Emphasis on privacy features like private photo galleries and inclusive identity settings
- •Maintenance of a single-app portfolio rather than horizontal category expansion
Portfolio momentum
Released 2 updates for their single active title in the last 6 months, with the most recent update occurring 10 days ago.
Portfolio
What does Feeld ship?
Apps
2 apps analysed
Paired-profile configuration increases the addressable market per account via multi-user engagement
- The core concept of a dedicated space for non-monogamous connection remains highly appealing to users
- Severe technical instability including frequent crashes and excessive battery drain ruins the user experience post-update
Analysis in progress
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
20/100
Avg sentiment score
Rivals
Who does Feeld compete with?
The rivals identified
Nemeses(1)
OkCupid competes with Feeld by offering granular personality-based matching questions that appeal to users seeking specific relationship dynamics. Both apps target users who require detailed identity expression, though OkCupid captures a broader audience at #40 Grossing in US Lifestyle.
Contenders(10)
Badoo competes for the casual dating audience by offering a massive global user base and AI-based safety detectors. Its higher grossing rank and broader appeal threaten to absorb Feeld users frustrated by technical instability.
Both apps target the niche LGBTQ+ and identity-curious dating market by prioritizing granular profile customization over traditional swiping mechanics. They compete directly for users seeking safe spaces outside mainstream dating platforms.
Bumble competes for Feeld's user base by offering a massive dating pool with advanced filters, capturing users frustrated by Feeld's technical instability.
Both apps compete for freemium dating users seeking alternative matching mechanisms, with Hily using personality quizzes while Feeld focuses on non-monogamous identity customization.
Hinge competes for the broader dating market by offering a highly populated alternative that prioritizes personality-first matching over rapid swiping. While Feeld targets a specific non-monogamous niche, Hinge's massive scale of over one million ratings attracts users frustrated by Feeld's technical instability.
Both apps target open-minded adults seeking non-traditional relationships, with HUD explicitly supporting open relationships and casual dating, directly overlapping with Feeld's core non-monogamous audience.
Instinct targets the same casual and desire-driven dating audience as Feeld, competing directly for users seeking non-traditional connections through intent-based matching.
PURE competes directly with Feeld for the open-minded dating demographic by offering a privacy-centric alternative focused on explicit intent and ephemeral communication.
Both apps target specialized dating niches requiring high privacy, with Feeld serving non-monogamous users and Raya catering to vetted creative professionals. They compete for users seeking alternatives to mass-market swipe platforms.
Tinder competes with Feeld by leading the broader US dating category at the #1 Grossing position, capturing casual daters who might abandon Feeld due to its reported technical instability.
Same space(1)
SLS targets the same swinger demographic as Feeld, but relies on a legacy directory model rather than Feeld's identity-first profile architecture.
The Analyst's Read
The bottom line on Feeld
Bottom line
Feeld Ltd is a specialized indie publisher that has successfully defended a high-intent niche against generalist dating giants. Their strategic value lies in their established community trust and a feature set specifically tailored to non-traditional relationship structures.
Frequently asked questions
How many apps does Feeld publish?
What kind of apps does Feeld make?
What is Feeld's top app?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes