Beauty Book - Agenda Estética

Beauty Book - Agenda Estética

By Artur Cangussu Batista

Beauty Book - Agenda Estética is a productivity app for independent beauty professionals to manage appointments, finances, and client records on iOS.

The App DNA

What makes this app unique?

The platform removes the administrative overhead of paper-based scheduling and the revenue risk of client no-shows via automated deposit collection.

For Independent beauty professionals including lash designers, nail technicians, and estheticians seeking to digitize business operations.

What does it look like?

Key features

Pix Payment Integrationedge

Enables clients to pay a booking deposit via Pix directly through the app, reducing no-shows.

Custom Scheduling Siteedge

Generates a personalized URL for Instagram bios allowing clients to self-schedule 24/7.

Digital Anamnesis Formsedge

Customizable client health and history forms sent via link for mobile completion.

How much does it cost?

subscriptionEssencial at R$9.90/monthVitrine + Site at R$19.90/monthPremium+ at R$24.90/month

Subscription model tiered by feature complexity, ranging from basic management to automated payment collection.

Velocity

Active developmentUX improvementsShow more...

With two releases in the last three days, the app demonstrates an active development cadence. The latest version focuses on UX improvements by streamlining client list management and adding error-recovery tools for data imports. This follows a recent period of updates, indicating a stable and responsive development cycle. The team is actively addressing user workflow efficiency through functional feature additions.

See all version history

Who built it?

Artur Cangussu Batista

1 app tracked · Productivity

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User Sentiment

What do users think recently?

How are ratings & reviews evolving?

App Store
5.00 · 1

Not enough recent reviews to extract reliable themes yet.

Read the full review analysis

Competition

Competitive landscape for Beauty Book - Agenda Estética

How's the Productivity market?

Beauty Book - Agenda Estética operates in the Productivity category, currently maintaining a 5-star rating on the first version release. The focus on local payment integration (Pix) positions the app as a specialized tool for the Brazilian market rather than a generic global scheduler.

Read the market outlook

The rivals identified

Unlock the deeper market read.

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The Analyst's Read

Key takeaways for Beauty Book - Agenda Estética

Where is it heading?

The market for independent beauty management is shifting toward integrated payment and booking flows. Beauty Book is well-positioned in the Brazilian market, but the small user base requires aggressive acquisition to defend against larger, more established salon platforms.

  • Active development cadence (12-day average) ensures rapid iteration on core scheduling tools, which builds professional trust.

The SWOT

Core Strengths
  • Pix-integrated booking deposits reduce no-show revenue loss
  • Personalized scheduling URLs convert Instagram bio traffic
Critical Frictions 2 weaknesses inside
Growth Levers
  • Automated client re-engagement via digital anamnesis data
Market Threats 1 threat identified

Next best moves

1 Maintain

Audit Pix payment flow because it is the primary revenue-protection mechanism → maintain high conversion

The counter-intuitive read

The reliance on Pix integration is a strength…

Read the full take

Since the last report: The market outlook shifted from improving to stable as the analysis moved from a growth-focused narrative to one emphasizing the risks of limited social proof and regional dependency.

Bottom line

Beauty Book's focus on Pix-integrated deposits addresses the primary revenue risk for independent beauty professionals, providing a clear value proposition that justifies the subscription model. Prioritizing the stability of this payment flow will be critical to building the trust necessary to scale beyond the initial user base.

Unlock 2 critical frictions, 1 market threat and the analyst’s take.

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FAQ

Is Beauty Book suitable for independent beauty professionals?
Yes, Beauty Book is designed specifically for independent professionals like lash designers, nail technicians, and estheticians who need to digitize their scheduling and financial tracking.
Does Beauty Book help reduce client no-shows?
Yes, the app includes a Pix payment integration that allows professionals to collect booking deposits from clients, which helps reduce no-shows.
Can I use Beauty Book to manage my Instagram bookings?
Yes, Beauty Book generates a personalized scheduling URL that you can place in your Instagram bio, allowing clients to book appointments 24/7.

Sources

  1. [1] App Store listing
  2. [2] Developer website, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Beauty Book - Agenda Estética, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The market outlook shifted from improving to stable as the analysis moved from a growth-focused narrative to one emphasizing the risks of limited social proof and regional dependency.

shifted

Market Outlook Trend

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SWOT Weakness Identification

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Contrarian Take Pivot

Cite this report

Marlvel.ai. “Beauty Book - Agenda Estética Intelligence Report.” Updated Aug 20, 2026. https://marlvel.ai/apps/beauty-book-agenda-estetica

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