Beauty Face: Makeup Filters
By sulubeyn
Beauty Face: Makeup Filters is a photo-editing utility for automated facial retouching and digital cosmetic application on iOS.
The App DNA
What makes this app unique?
The app removes the manual effort of skin smoothing and blemish removal for casual social media users.
For Casual users seeking quick, automated digital makeup and facial retouching tools for social media photography.
What does it look like?
Key features
Digital overlays for eyebrows, eye color, lashes, and lip color, driving ad-inventory expansion via high-frequency interaction.
Adjustments for nose, chin, and skin tone, creating ad-inventory expansion via high-frequency interaction.
Tools for teeth whitening and blemish removal, facilitating ad-inventory expansion via high-frequency interaction.
How much does it cost?
The app operates on a free-to-use model with no identified subscription or in-app purchase tiers, relying entirely on ad-inventory.
Velocity
Dormant developmentopaqueShow more...
Beauty Face: Makeup Filters has seen no development activity for 719 days. The app's history consists of a single minor update, indicating a lack of ongoing maintenance or feature development. Given the absence of any releases for over two years, the app is classified as a zombie project.
Who built it?
sulubeyn
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GANG - Multiplayer ShooterUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Beauty Face: Makeup Filters
How's the Photo & Video market?
Beauty Face: Makeup Filters holds a 4.7-star rating across 42 total ratings on iOS. The absence of updates for 24 months indicates a maintenance-only posture in a category where active filter updates drive retention.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Beauty Face: Makeup Filters
Where is it heading?
The photo-editing category is consolidating around apps with aggressive live-ops and frequent filter drops. Beauty Face: Makeup Filters remains in maintenance mode, which effectively cedes the market to active competitors and signals a long-term decline in utility.
- The 24-month update gap signals a lack of investment, which accelerates churn as users migrate to apps with fresh filter content.
- The app remains in maintenance mode, serving only the existing user base without any mechanism for new user acquisition.
The SWOT
- Automated retouching tools drive high-frequency ad-inventory exposure.
- Regional aesthetic filter packs could differentiate from global competitors.
Next best moves
Audit ad-fill rates because the app is in maintenance mode → identify if revenue justifies server costs.
+ 1 more prioritized moveThe counter-intuitive read
The lack of updates is not a failure…
Read the full takeSince the last report: The app's strategic outlook shifted from maintenance-only to a formal sunset recommendation. This pivot reflects a recognition that the 24-month development gap prevents competitive parity in a market driven by live-ops.
Bottom line
Beauty Face: Makeup Filters functions as a legacy ad-monetized utility with no active development cycle. Sunset the app to reallocate resources, as the 24-month update gap prevents competitive parity in the current photo-editing market.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Beauty Face: Makeup Filters free to use?
How often is Beauty Face: Makeup Filters updated?
What are some alternatives to Beauty Face: Makeup Filters?
Sources
- [1] App Store
Report last updated