Report updated Apr 16, 2026
Cosmo: AI Editor, Hair Filters
For social media users and selfie enthusiasts looking for quick, AI-powered beauty transformations and hairstyle experimentation.
Cosmo: AI Editor, Hair Filters is a challenged photo & video app that is free with in-app purchases. With a 4.0/5 rating from 32.6K reviews, it faces significant user friction. Users particularly appreciate visual results, though deceptive subscription/billing remains a common concern.
What is Cosmo: AI Editor, Hair Filters?
Current Momentum
v2.8
Thanks for using Cosmo! We've been hard at work to bring you a faster and more reliable app. This update includes bug fixes and performance improvements that will help you achieve the perfect look effortlessly. We hope you enjoy the improved Cosmo experience!
Active Nemesis
FaceApp: Perfect Face Editor
By FaceApp Technology
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Virtual hair changer allowing users to test various cuts, colors, and styles including buzz cuts and bangs.
Tools to adjust body proportions, waist, and leg length for a slim or fitness-oriented look.
Comprehensive suite for skin smoothing, blemish removal, teeth whitening, and virtual makeup application.
Advanced AI effects including aging filters, gender swaps, cartoonization, and future baby predictions.
How much does it cost?
- Free tier with basic tools
- Premium subscription
- In-app credit purchases
Uses a hybrid model of recurring subscriptions and one-time credits. While effective for revenue, it is currently the source of extreme user dissatisfaction due to perceived dark patterns.
Who Built It?
Spark Dynamic
Empowering social media creators with generative AI tools for viral photo and video transformations.
Portfolio
7
Apps
What other apps does Spark Dynamic make?
Cosplay: Future Baby Generator
Pose: AI Photo Video Generator
Hair AI: Hairstyle Filter, Cut
Gooroo: Ethnicity, AI Fortune
Fortune Teller & AI Ethnicity
Filters for TikTok - PhotoPic
Explore the full Spark Dynamic report
Portfolio breakdown, audience, momentum, and every app published by Spark Dynamic.
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate visual results and ease of use, but report deceptive subscription/billing and difficulty canceling.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Cosmo: AI Editor, Hair Filters?
Where is it available?
Localized markets (20)
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
Rank progression
125 active rankings tracked — 30-day window
The rivals identified
The outtake for Cosmo: AI Editor, Hair Filters
Strengths to defend, gaps to attack
Core Strengths
- High-fidelity AI hairstyle and body reshaping accuracy
- Strong grossing performance (#57 in category)
- Successful expansion into male grooming niches
Critical Frictions
- Severe user trust issues regarding billing
- Significant rating disparity on Android (3.7 vs 4.3 iOS)
- Aggressive paywalls blocking basic previews
Growth Levers
- Improve subscription transparency to reduce churn
- Market as a practical utility for salon/barber previews
- Develop community features for sharing transformations
Market Threats
- Platform delisting due to deceptive cancellation patterns
- FaceApp commoditizing specialized hair filters
- New AI-first competitors with cleaner pricing models
Key Takeaways
Cosmo: AI Editor, Hair Filters is a challenged photo & video app that is free with in-app purchases. With a 4.0/5 rating from 32.6K reviews, it faces significant user friction. Users particularly appreciate visual results, though deceptive subscription/billing remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon