Before Your Eyes is a narrative-driven adventure game that uses a unique, camera-based blink-interaction mechanic to control story progression. It is positioned as a premium, exclusive title for Netflix members, focusing on emotional storytelling and life reflection. The app serves as a strategic retention tool for Netflix, targeting fans of artistic, non-violent indie games. Its primary differentiator is the innovative use of hardware to immerse players in the narrative, effectively turning the act of blinking into a core gameplay element.
Product velocity
Unknown
Daily rank 🇺🇸
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Games
Sentiment
4.6
7k reviews
Nemesis
Gorogoa
The App DNA
What makes this app unique?
For Fans of narrative-driven indie games and emotional storytelling who are already subscribed to the Netflix platform.
What does it look like?
Key features
Uses the device camera to track real-life blinks to control narrative flow and progress through memories.
An immersive, story-driven experience where player choices affect the outcome of the soul's journey.
Professional voice performances that enhance the emotional depth and immersion of the story.
Relive key life moments to help a mysterious shepherd guide a soul to the afterlife.
How much does it cost?
Uses the game as a value-add for the existing Netflix ecosystem, driving member retention by offering exclusive, high-quality narrative experiences without additional in-app purchases.
Velocity
Who built it?
Netflix
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NetflixUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Before Your Eyes
How's the Games market?
The rivals identified
By Annapurna Interactive
An innovative, puzzle-based narrative game that uses unique visual mechanics to tell a poignant, life-spanning story.
Before Your Eyes vs Gorogoa
Sky: Children of the LightContender
JourneyContender
Monument ValleyContenderFFlorenceNemesisWWhat Remains of Edith FinchNemesisTThe Gardens BetweenContenderUnlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Before Your Eyes
Where is it heading?
The SWOT
- Innovative hardware-based interaction (blink mechanic)
- High production value and emotional narrative depth
- Strong integration with the Netflix subscription ecosystem
- Expansion into other platforms or interactive media formats
- Community-building initiatives to increase brand loyalty
- Cross-promotion within the Netflix Games library
Unlock 3 critical frictions, 3 market threats and the analyst’s take.
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