Netflix
For netflix subscribers across all age groups, including parents and caregivers seeking ad-free educational content and gamers looking for premium, license-driven experiences.
Netflix
Snapshot
Who is Netflix?
Providing Netflix subscribers with an exclusive, ad-free library of premium mobile games and global entertainment.
Target audience
Portfolio
Free 92Last updated
Netflix
vVARY
3mo ago
Publisher DNA
What defines Netflix?
Publisher DNA
Primary focus
Premium mobile games and entertainment for subscribers
Scale
scale-up
Target audience
Netflix subscribers across all age groups, including parents and caregivers seeking ad-free educational content and gamers looking for premium, license-driven experiences.
Origin
A global streaming service that has expanded into offering exclusive mobile games to its members.
Portfolio momentum
Released 173 updates across 88 apps in the last 6 months, with over 90% of the portfolio currently active.
Portfolio
What does Netflix ship?
Apps
92 apps analysed
Indie-developed pedigree provides high-quality narrative and character banter
- Unique puzzle mechanics and engaging narrative depth keep players hooked through multiple chapters
- Critical save file corruption and data loss occur during cloud and local sync conflicts
High-fidelity physics engine sustains core racing engagement
- Realistic driving physics and high-quality graphics provide an immersive experience for racing enthusiasts
- Forced subscription requirements for access frustrate players who prefer a traditional purchase model
High production value and emotional narrative depth
- Innovative hardware-based interaction (blink mechanic)
Ad-free experience subsidized by Netflix
- Engaging Gameplay
- Authentication Errors
Distributed across 20 markets, strongest in Europe.
Based on 24 of 92 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States24 / 24
- Mexico23 / 24
- Brazil22 / 24
- Canada3 / 24
Europe (9)
- France23 / 24
- Germany23 / 24
- Italy23 / 24
- Netherlands23 / 24
- Portugal23 / 24
›+4 more europe markets
- Spain23 / 24
- Sweden23 / 24
- Turkey4 / 24
- United Kingdom4 / 24
Asia-Pacific (7)
- Japan23 / 24
- South Korea23 / 24
- Australia4 / 24
- India4 / 24
- Indonesia4 / 24
›+2 more asia-pacific markets
- Singapore4 / 24
- Vietnam1 / 24
Core markets (24/24 apps)
User Sentiment
How do users feel about their apps?
23
Positive apps
13
Neutral / mixed
15
Negative apps
58/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Netflix compete with?
The rivals identified
Nemeses(6)
With over 726,000 ratings, this app dominates the word puzzle category by scale and maintains a high-frequency update cadence.
Directly competes in the turn-based tactical puzzle space with a focus on grid-based movement and stealth-inspired logic.
Disney+ remains the primary global challenger, leveraging a massive library of exclusive franchises that directly competes for the same household subscription budget.
Rebel Racing is the most direct arcade-style rival, focusing on high-octane off-road and coastal racing with a similar emphasis on vehicle upgrades and accessible controls.
Differentiators
- Specializes exclusively in mobile automotive games with high production values
- Strong track record of securing major automotive licensing deals
- Expertise in live-ops and seasonal content cycles for racing titles
The industry standard and most direct competitor, offering a comprehensive suite of network diagnostic tools that FAST intentionally simplifies.
Differentiators
- Global leader in network intelligence and connectivity insights
- Massive historical dataset used for industry-standard reporting
- Strong brand recognition that makes it the default choice for technical users
The market leader in open-ended digital dollhouse and creative play for the same preschool demographic.
Contenders(12)
Aggressive release cadence with 14 updates in six months indicates a high-velocity approach to live-service social exploration.
A dominant force in the aesthetic puzzle genre, focusing on impossible geometry and meditative exploration.
A massive direct competitor that benefits from being bundled with the Amazon Prime ecosystem, ensuring a high floor for its user base.
The dominant force in the off-road niche, offering deep mechanical customization and open-world exploration that Asphalt Xtreme's linear tracks lack.
Differentiators
- Deep understanding of the niche off-road and 4x4 enthusiast community
- High organic growth driven by community-created content and map sharing
High-quality, ad-free educational content specifically designed for the preschool age group.
The flagship title of the Asphalt series; while street-focused, it competes for the same arcade-racing audience with superior graphics and the 'TouchDrive' control scheme.
Differentiators
- Industry-leading production values for mobile racing
- Decades of experience in arcade racing mechanics and global brand recognition
Represents the gold standard for rule-bending puzzle mechanics that challenge the player's understanding of the game environment.
A major US-based contender that focuses on current-season television and live TV integration.
A massive library of educational, ad-free games for preschoolers that competes for the same screen time.
A direct competitor in the crossword space with a significant user base of over 40,000 ratings.
Combines word puzzles with home design meta-gameplay, capturing a distinct audience segment.
The primary rival for 'prestige' television, competing directly with Netflix's award-winning original series.
Same space(10)
A niche peer that dominates the anime sub-genre, an area where Netflix is actively trying to grow.
An emotionally driven platformer that explores grief and personal growth through high-fidelity art and music.
A 2D side-scrolling runner with deep RPG-lite character progression and a massive roster.
Differentiators
- Expertise in building deep narrative and character lore within casual genres
- Strong community management and competitive season structures
Shares the 'plus' subscription-based distribution model, targeting the same audience of casual-but-strategic mobile puzzle players.
While primarily user-generated, YouTube is the biggest competitor for overall mobile screen time and video consumption.
Targets a specific demographic with high-contrast, accessible UI design.
The successor to the original 3D runner, focusing on high-stakes environmental hazards and tilt-based controls.
Differentiators
- Independent studio with a legacy of defining mobile gaming genres
- Strong focus on core gameplay loops and mechanical polish
A high-profile platformer-runner hybrid that competes for the same audience of classic gaming fans.
Differentiators
- Unrivaled IP strength and brand loyalty
- Focus on premium gameplay feel and innovative control schemes
A massive competitor in the casual runner space that leverages a popular character roster to drive engagement.
Differentiators
- Massive cross-promotion network across the 'Talking Tom & Friends' ecosystem
- Strong expertise in kid-safe gaming and monetization
A highly-rated peer that focuses on nature-themed word connection puzzles.
New entrants(7)
A rising rally title from the developers of CarX Drift Racing, known for sophisticated handling and realistic car behavior.
Differentiators
- Cult following among racing purists for their superior drifting and traction physics
- Strong organic growth within the simulation-racing community
While primarily a DNS and VPN tool, its 'WARP' technology and focus on internet speed optimization make it a modern rival for users seeking a faster connection.
Differentiators
- Massive global infrastructure and edge computing capabilities
- Highly innovative approach to internet protocols and security
A recent entrant that has gained traction with a specialized cryptogram puzzle format.
High-frequency content updates demonstrate a commitment to keeping the puzzle experience fresh for daily active users.
A high-fidelity console port that brings advanced soft-body damage and demolition derby elements to the mobile off-road space.
Differentiators
- Expertise in porting complex PC/Console titles to mobile platforms
- Part of the THQ Nordic/Embracer Group ecosystem with deep IP access
Uses environmental storytelling to convey a life story through the objects a character keeps, appealing to the same 'life reflection' demographic.
A rapidly growing, high-quality digital toy box that emphasizes open-ended creative play without ads.
Frequently asked questions
How many apps does Netflix publish?
What kind of apps does Netflix make?
What is Netflix's top app?
In how many countries are Netflix's apps available?
What fed this analysis
- Apps analyzed:
- 88
- With full intel:
- 53
- With overview:
- 88
- Website scraped:
- yes
- Social presence:
- no