Baba Is You icon

Hempuli

For hardcore puzzle enthusiasts and logic-driven players seeking high-difficulty mental challenges and creative problem-solving.

Known forBaba Is You
1app4.7(353)Games

Snapshot

Who is Hempuli?

Challenging conventional game logic through innovative rule-manipulation mechanics for puzzle enthusiasts.

Target audience

Hardcore puzzle enthusiastsLogic-driven players seeking high-difficulty mental challengesCreative problem-solving

Top rival

BT Productions

Other rivals

Portfolio

1
app
Games1

Last updated

Baba Is You

v1.11

6mo ago

Active

Publisher DNA

What defines Hempuli?

Publisher DNA

Primary focus

Logic-based puzzle games

Scale

indie

Target audience

Hardcore puzzle enthusiasts and logic-driven players seeking high-difficulty mental challenges and creative problem-solving.

Origin

The personal project of Finnish developer Arvi Teikari, who creates games primarily using Clickteam Fusion.

Signature Patterns

  • Premium 'paid' monetization model without reliance on in-app purchases or ads.
  • Focus on deep logic and rule-based physics manipulation as the core gameplay hook.
  • Minimalist, lo-fi visual aesthetic paired with high mechanical complexity.
  • High-difficulty ceiling targeting a niche, dedicated audience rather than a mass-market casual base.
Active

Portfolio momentum

Maintaining a single high-performing title with 5 updates in the last 6 months, indicating consistent post-launch support and optimization.

Last release 76d agoActive apps 1

Company profile

medium confidence
Headquarters
Finland
Employees
1-10

Portfolio

What does Hempuli ship?

Apps

1 app analysed

Baba Is You icon
Baba Is You

Change the rules to win in this award-winning, mind-bending logic puzzle game.

4.7(353)
View Intel →

Non-linear level progression allows players to bypass difficult puzzles and return later with fresh perspectives

  • Inventive rule-manipulation mechanics create a rewarding sense of discovery for logic-focused puzzle enthusiasts
  • Inconsistent save data synchronization across devices previously hindered progress for players using multiple platforms

Single-market publisher, every app ships only to United States.

Based on 1 of 1 app with localized market data · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

82/100

Avg sentiment score

Rivals

Who does Hempuli compete with?

The rivals identified

Same space(3)

BT Productions

known forLinelight

1 app4.8Games

Provides a minimalist, high-fidelity puzzle experience that competes for the same casual-to-hardcore logic player base.

Draknek

known forCosmic Express

1 app4.4Games

Serves the same logic-puzzle audience with a focus on path-finding mechanics rather than rule-manipulation.

Thekla

known forThe Witness

1 app4.0Games

Targets the high-end logic puzzle market with an open-world exploration format.

The Analyst's Read

The bottom line on Hempuli

Bottom line

Hempuli represents a successful 'premium-first' indie strategy, leveraging a unique mechanical hook to maintain high user sentiment and brand authority without conforming to standard mobile F2P conventions.

Frequently asked questions

How many apps does Hempuli publish?
Hempuli has 1 app tracked by Marlvel, primarily in the Games category.
What kind of apps does Hempuli make?
Hempuli's portfolio is concentrated in Games, with an average rating of 4.7/5 across rated apps.
What is Hempuli's top app?
By review volume across the portfolio, Baba Is You is Hempuli's best-known app tracked by Marlvel.
In how many countries are Hempuli's apps available?
Marlvel has tracked Hempuli's apps across 1 country.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Hempuli, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Hempuli intelligence.” Updated 2026-04-27. https://marlvel.ai/publishers/hempuli

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Data licensed under CC-BY-NC 4.0