Easybrain
For adults and seniors seeking stress relief, memory exercise, and creative outlets through low-intensity, high-volume gameplay.
Pixel Art － Color by Number
Snapshot
Who is Easybrain?
Providing casual gamers and puzzle enthusiasts with accessible, meditative brain-training experiences to decompress and stay mentally active.
Target audience
Portfolio
Free 27Last updated
Pixel Art － Color by Number
v10.7.0
5mo ago
Publisher DNA
What defines Easybrain?
Publisher DNA
Primary focus
Meditative logic and classic puzzle games
Scale
studio
Target audience
Adults and seniors seeking stress relief, memory exercise, and creative outlets through low-intensity, high-volume gameplay.
Signature Patterns
- •Hybridization of classic mechanics, such as Sudoku-Block or Jigsaw-Coloring fusions.
- •Heavy reliance on ad-supported freemium models with high-priced ($14.99–$18.00) ad-removal tiers.
- •Extensive use of live-ops including Daily Challenges, Seasonal Events, and meta-games like 'Flower Garden'.
- •Consistent 'Zen' and 'Stress Relief' value propositions across diverse puzzle sub-genres.
- •High-frequency update cycle to maintain content volume and technical stability.
Portfolio momentum
The publisher maintains an exceptionally high development cadence, having shipped 73 updates across its 27 active apps in the last six months.
Portfolio
What does Easybrain ship?
Apps
27 apps analysed
Tap away arrows to escape the maze. Train your brain with smart puzzle games!
Strong 'Zen' brand positioning
- Engaging Gameplay
- Excessive Advertising
Original take on jigsaw puzzles! Put puzzle pieces correctly to reveal pictures!
Hand-drawn aesthetic art style sustains engagement for casual players
- Relaxing and simple puzzle mechanics provide a satisfying daily routine for casual players
- Excessive ad frequency during and between puzzle steps disrupts the relaxing gameplay experience
Train your brain with classic backgammon and become the lord of this board game!
- The core backgammon gameplay loop provides a relaxing and intuitive experience for casual players
- Users report the dice algorithm is biased to favor the computer opponent during matches
Robust competitive features (Tournaments/Leaderboards)
- Engaging Gameplay
- Excessive Advertising
Block puzzle game with sudoku mechanics. Match blocks and beat your high score!
- The core puzzle mechanics provide a satisfying logical challenge that keeps players engaged during short sessions
- Aggressive and frequent advertisements interrupt the core gameplay loop and force users to uninstall the application
Distributed across 20 markets, strongest in Europe.
Based on 13 of 27 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil13 / 13
- Mexico13 / 13
- United States13 / 13
- Canada12 / 13
Europe (9)
- France13 / 13
- Germany13 / 13
- Italy13 / 13
- Portugal13 / 13
- Spain13 / 13
›+4 more europe markets
- Sweden13 / 13
- Netherlands12 / 13
- Turkey9 / 13
- United Kingdom9 / 13
Asia-Pacific (7)
- Japan13 / 13
- South Korea13 / 13
- Australia9 / 13
- India9 / 13
- Indonesia9 / 13
›+2 more asia-pacific markets
- Singapore9 / 13
- Vietnam9 / 13
Core markets (13/13 apps)
User Sentiment
How do users feel about their apps?
8
Positive apps
9
Neutral / mixed
9
Negative apps
49/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Easybrain compete with?
The rivals identified
Nemeses(5)
Both apps target casual puzzle players using identical tap-away arrow mechanics, competing directly for the same stress-relief user segment.
Both apps compete for the same casual puzzle audience by offering 8x8 grid block-clearing mechanics, forcing a direct choice between Blockudoku's seasonal content and Block Blast!'s visual-feedback loop.
This app maintains the largest active user base within the direct brick-breaking genre while keeping a consistent update cadence.
Word Trip retains casual players through a travel-themed progression loop that contrasts with the static grid of Crossword Master.
This app maintains the highest market share in the direct block-sudoku hybrid niche with over 1.1 million ratings and consistent update frequency.
Contenders(34)
Captures the same casual time-filler audience but suffers from monetization friction due to forced interstitials after every level.
Leverages Zynga's massive social graph and polished production values to attract casual board game fans.
Differentiators
- Unmatched user acquisition capabilities and cross-promotion network
- Data-driven approach to player retention and monetization
Offers a high-fidelity 3D visual experience that appeals to users who find Easybrain's 2D design too simplistic.
Differentiators
- Strong track record in traditional card and board games (Okey, Rummy)
- Focus on high-end visual presentation
Both apps compete for the same casual gaming audience by offering block-clearing logic puzzles designed for stress relief and cognitive training.
Both apps target casual puzzle players with daily crossword content, though the rival focuses on a massive solo content library of 80,000 clues while Crossword Master relies on turn-based competitive mechanics.
A long-standing direct competitor that focuses heavily on the 'finger drumming' community and high-quality preset packs.
Differentiators
- Niche focus on drum pad apps allows for deep community engagement
- Consistent quality in audio engineering and sample pack curation
Both apps target the casual brain-training segment using grid-based block mechanics, competing directly for the same user base seeking stress-relief puzzle experiences.
Directly targets the same block-sudoku hybrid audience with a similar feature set and monetization model.
Both apps target casual gamers with 8x8 grid block-matching mechanics, competing for the same short-session attention span.
Both apps target mobile crossword players with free-to-play models, competing directly for daily puzzle solvers despite offering different regional grid layouts.
Targets the same casual puzzle audience with a mix of maze and logic challenges.
Both apps target casual puzzle players by utilizing Scandinavian-style grids and turn-based mechanics.
Both apps target the same casual puzzle audience using identical tap-away mechanics and freemium ad-supported models.
Both apps compete directly for casual puzzle players seeking daily cognitive stimulation, offering free-to-play crossword mechanics with an educational focus.
Both apps compete for the same casual spatial-logic puzzle audience, sharing identical core mechanics that drive daily active usage.
BlockPuz competes for the same casual puzzle audience by offering a hybrid jigsaw-block mechanic that serves as a direct alternative to the Sudoku-grid logic found in Blockudoku.
Both apps compete directly for casual puzzle players by offering turn-based competitive crossword mechanics under a freemium model.
Both apps target the casual logic puzzle market, competing for the same zen gaming demographic by offering grid-based spatial logic challenges.
Both apps target the casual logic puzzle demographic, competing for the same mental-exercise time slot despite differing monetization strategies.
Both apps target casual puzzle players seeking daily brain training through visual crossword mechanics. They compete directly for the free-to-play word game audience via ad-supported monetization models.
Both apps target casual gamers seeking stress-free, logic-based spatial puzzles, creating direct competition for user time and retention within the same sub-genre.
Both apps target the casual brain training segment using identical 10x10 grid mechanics and drag-and-drop block placement. They compete directly for the same user base seeking stress-relief puzzle gameplay.
Both apps target casual puzzle players with competitive crossword mechanics. Crossword Go! competes directly for this audience by offering real-time duels against Crossword Master's turn-based approach.
High development velocity with 13 releases in six months indicates a rapid feature-testing strategy.
Both applications target adult puzzle solvers seeking daily cognitive stimulation, competing directly for screen time despite Redstone focusing on solo offline play and Crossword Master prioritizing turn-based competitive matches.
Both apps compete for the same casual puzzle audience by offering logic-based block clearing mechanics within the mobile gaming market. They directly overlap in the casual, stress-relief gaming segment.
A long-standing title in the genre that retains a loyal user base through stable, classic mechanics.
Both apps target the same casual puzzle segment using identical 9x9 grid mechanics and block-clearing loops to capture daily engagement.
Both apps target casual puzzle gamers with logic-based grid-clearing mechanics, competing for the same stress-relief user segment through freemium, ad-supported models.
It competes for the same brain-training audience by offering a classic logic-based puzzle experience that functions as a direct substitute for grid-based gameplay.
Both apps target the spatial logic puzzle category with minimalist design aesthetics, competing for the same casual gaming audience seeking mental exercise.
A strong direct competitor in the block-puzzle space with a massive user base and high satisfaction ratings.
Both apps target the casual logic puzzle segment, competing for the same time-budget of users seeking spatial reasoning challenges. They overlap in their core value proposition of providing low-pressure mental exercises.
Both apps target the casual block puzzle segment with mechanics centered on grid-based line clearing. They compete for the same user base seeking stress-relief and brain training during short play sessions.
Same space(36)
A rapidly growing title in the sorting genre with a very recent release and high engagement.
The industry standard for mobile DJing; while it focuses on mixing tracks, its 'Sampler' and 'Looper' modes directly overlap with DPM's core use case.
Differentiators
- Multiple Apple Design Award winner with elite brand prestige
- Deep hardware integration with physical DJ controllers
Seeks the same casual puzzle demographic with a focus on 3D block clearing and satisfying visual effects.
It addresses the same casual puzzle audience by applying familiar Mahjong-style mechanics to a mobile-first, triple-tile matching format.
Targets the same casual logic-puzzle audience with collection-style progression and thematic scene building.
A social music creation platform that includes a 'Looper' feature very similar to DPM, but within a collaborative social network.
Differentiators
- Massive ecosystem including cloud storage and artist services
- Strong focus on the 'creator economy' rather than just utility
Shares the same casual logic-puzzle audience but relies on a maintenance-focused update cycle that prioritizes content over structural innovation.
Focuses on the physics-based puzzle aspect of the category rather than the traditional arcade brick-breaking format.
Operates in the adjacent 'sorting' puzzle sub-genre with high update velocity.
It captures the same casual puzzle demographic by providing a no-timer, tactile wood block sorting experience that contrasts with high-pressure alternatives.
While a different game, it shares the exact same 'brain training' and 'classic logic' audience that Easybrain targets.
Differentiators
- Category-defining brand authority
- Exceptional content-led growth strategy
Competes for the same stress-relief audience but risks its chart standing by shifting from move-based to life-based error systems.
Targets the same casual puzzle audience with physics-based block clearing.
Word Master attracts the same casual puzzle audience by adding an educational art history meta-game to the word-swipe loop.
It targets the same casual puzzle segment with a 3D spatial logic loop that serves as a direct alternative to block-clearing mechanics.
A dominant force in the broader color-sorting puzzle category with significant cross-genre appeal.
Targets the same casual puzzle audience with 3D shape rotation and block clearing mechanics.
Connect Word appeals to the same casual puzzle demographic by focusing on association-based logic rather than crossword grids.
The definitive 'sorting' game that established the genre's popularity; though the mechanic is pouring liquid, the user intent is identical.
Differentiators
- Early dominance in the sorting category with massive organic reach
- Portfolio of simple, highly addictive logic puzzles
Targets the same casual puzzle audience with directional arrow mechanics and logic-based brain training.
Targets the same casual puzzle audience with 3D cube rotation and arrow-based block clearing.
Targets the same casual puzzle audience with 3D cube rotation and directional block clearing.
It targets the same casual logic puzzle audience with a unique queen-placement mechanic that differentiates itself from standard Sudoku grids.
Targets the same casual puzzle segment with an offline-first architecture that serves users in low-connectivity environments.
Classic Words offers a direct offline solitaire alternative to the turn-based competitive model found in Crossword Master.
Targets the same casual brain-training audience with 3D spatial puzzles that rotate and clear blocks.
It shares the same casual puzzle audience by providing a high-volume library of logic games that compete for daily active time.
Targets the same casual puzzle audience with a focus on stress-free, non-competitive board management.
Competes for the same meditative, short-session puzzle demographic while struggling with technical instability and ad-monetization friction.
Targets the same casual puzzle audience with grid-based logic and arrow path navigation.
Targets the same casual puzzle audience with 3D block clearing and spatial rotation mechanics.
NYT Games captures the same daily ritual habit as Crossword Master through premium editorial content and brand prestige.
Shares the core ball-and-block physics interaction but pivots the gameplay into an endless runner sub-genre.
Targets the same casual puzzle audience with 3D cube clearing and directional movement.
Word Connect targets the same casual brain-training audience with a massive content library that dwarfs the current crossword offerings.
Targets the same casual puzzle audience with a minimalist aesthetic and neon-grid logic challenges.
New entrants(3)
Targets the same casual puzzle audience with a focus on quiet focus and minimalist design.
Targets the same casual puzzle audience with 3D cube rotation and spatial observation.
An innovative sampler and sequencer designed by a prominent music influencer, targeting the next generation of mobile producers.
Differentiators
- Strong influencer backing (Andrew Huang) providing built-in marketing and tutorials
- Focus on 'fun' and 'speed' in the music creation process
The Analyst's Read
The bottom line on Easybrain
Bottom line
Easybrain is a powerhouse in the casual logic space, leveraging a high-volume content strategy and classic IP to capture the adult demographic. Their ability to maintain high weighted ratings across a large portfolio suggests a refined product-market fit, though aggressive monetization remains a key risk factor for long-term user sentiment.
Frequently asked questions
How many apps does Easybrain publish?
What kind of apps does Easybrain make?
What is Easybrain's top app?
In how many countries are Easybrain's apps available?
What fed this analysis
- Apps analyzed:
- 27
- With full intel:
- 27
- With overview:
- 27
- Website scraped:
- yes
- Social presence:
- yes