Report updated May 21, 2026
Pixel Art － Color by Number
For adults seeking meditative, low-stress digital art activities and brain-training puzzle enthusiasts.
Pixel Art － Color by Number is an established games app that is free with in-app purchases. With a 4.6/5 rating from 3.3M reviews, it shows polarized user reception. Users particularly appreciate relaxing core gameplay loop provides a reliable stress relief mechanism for daily users, though excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable remains a common concern.
What is Pixel Art － Color by Number?
Pixel Art is a paint-by-number coloring game for adults, featuring 40,000+ templates and meta-game elements on iOS and Android.
Users hire the app for low-stakes, meditative creative expression that provides a reliable stress-relief mechanism during daily routines.
Current Momentum
v10.4 · 2mo ago
Maintenance- Shipped Flower Garden meta-game feature.
- Implemented performance and stability improvements.
Active Nemesis
Pixel Art － Color by Number
By Easybrain
Other Rivals
7-Day Rank Pulse 🇺🇸
BoardRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Converts user-uploaded photos into pixelated coloring templates with adjustable difficulty settings.
Builds a virtual garden by completing coloring tasks to earn rewards.
Provides Color Splash and Magic Wand tools to fill multiple cells simultaneously.
How much does it cost?
- Free tier with ad-supported access
- Premium subscription for ad-free access and full library
Freemium model utilizes ad-inventory for free users while gating content and ad-removal behind a recurring subscription.
Who Built It?
Easybrain
Providing casual gamers and puzzle enthusiasts with accessible, meditative brain-training experiences to decompress and stay mentally active.
Portfolio
13
Apps
What other apps does Easybrain make?
Logic Puzzles - Clue Game
Brick Blast - Ball Breaker
Groovepad - Music & Beat Maker
Art Puzzle - Jigsaw Games
Easy Words - Word Puzzle Games
Number Sums - Numbers Game
Explore the full Easybrain report
Portfolio breakdown, audience, momentum, and every app published by Easybrain.
What do users think recently?
High confidence · Latest 120 of 1.3K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate relaxing core gameplay loop provides a reliable stress relief mechanism for daily users, but report excessive ad frequency disrupts the relaxing experience and makes the app feel unplayable.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Pixel Art － Color by Number?
How's The Games Market?
How does it evolve in the Games market?
Pixel Art maintains top-100 grossing positions across major markets like the US and France, though its free-chart volatility suggests high reliance on paid acquisition. The gap between its #83 Free rank and top-grossing status indicates that monetization friction is beginning to outweigh its discovery advantage.
Rank progression
277 active rankings tracked — 30-day window
The rivals identified
Nemeses(2)
Fun Games For Free
The most direct head-to-head rival, mirroring the name, core mechanics, and massive scale of Easybrain's offering.
Differentiators
- Offers a more streamlined, classic UI focused purely on the coloring experience without heavy meta-layers
- Includes a 'Mystery' category where images are hidden until colored
- Stronger focus on social sharing features and community-driven content
Head to head
The target app should defend its content volume lead while experimenting with 'Mystery' or 'Hidden' content tiers to match the engagement hooks of the nemesis. Avoid competing on social features, which are already well-entrenched in the rival's ecosystem.
This app competes directly for the same meditative coloring audience by offering a similar library-based experience that prioritizes user relaxation and creative output.
Contenders(6)
IdeaFun
A strong international competitor that frequently updates with localized content for Asian and Western markets.
Differentiators
- Unique 'Video Coloring' mode where users color moving frames
- Offline mode support is more robust than the target app
Wildlife Studios
A high-production-value competitor that uses premium licensed content to attract a similar adult demographic.
Differentiators
- Heavy use of licensed characters and trending pop-culture themes
- More sophisticated 'Magic Tool' boosters that automate larger sections of the canvas
Alexey Grigorkin
The 'original' pixel art app that maintains a cult-like following and high organic retention despite lower marketing spend.
Differentiators
- Minimalist, distraction-free interface that emphasizes the 'sandbox' feel
- Highly optimized for family sharing and younger audiences with strict safety controls
Targets a specific sub-segment of the coloring market by focusing on surreal, moody, and dark-themed art styles.
This app competes by leveraging artist collaborations and thematic collections to attract users looking for high-quality, curated art.
A direct competitor in the premium coloring space, focusing on daily content updates and optimized one-handed mobile controls.
Compare Pixel Art － Color by Number against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Pixel Art － Color by Number
Strengths to defend, gaps to attack
Core Strengths
- 40,000+ image library functions as a content-based distribution barrier
- Gaming-expert design framework provides a superior meditative UX
- Meta-game rewards drive session frequency
Critical Frictions
- Ad frequency disrupts the core relaxing experience
- High monthly subscription cost prevents casual conversion
- Touch interaction regressions increase physical fatigue
Growth Levers
- Education partnerships for B2B distribution
- One-time ad-removal purchase option to capture price-sensitive users
Market Threats
- Tetris Block Party and Wood Nuts & Bolts absorb casual puzzle interest
- EU data-minimisation tightening on kids-category apps
- Competitor live-ops cadence eroding the content lead
What are the next best moves?
Ship a one-time ad-removal purchase because subscription pricing is the #2 complaint theme → increase conversion among casual users
Subscription pricing is the #2 complaint theme in user sentiment data.
Trade-off: Pause the price-test on the annual tier — refund surge has 4x the revenue impact.
Revert touch interaction regressions because sliding-fill is a core usability requirement → stabilize the rating baseline
Users report inability to fill multiple cells by sliding post-update.
Trade-off: Push the wearable companion app sprint to Q3 — wearable waitlist is 3K vs 142 cloud-save requests.
Audit ad-frequency caps because forced ads every minute are the #1 churn risk → improve long-term retention
Excessive ad frequency is the #1 complaint theme.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's massive 40,000+ image library is a double-edged sword: it creates a content moat that prevents churn, but it also makes the app feel bloated and intimidating to new users compared to minimalist rivals.
Feature Gaps vs Competitors
- Mystery category (available in Pixel Art: Color by Number Game but absent here)
- Offline mode support (available in No.Pix but missing here)
Key Takeaways
Pixel Art holds its category lead through a massive content library, but aggressive ad-monetization and UI regressions are eroding the meditative experience, so revenue growth hinges on introducing a one-time purchase option to stabilize churn.
Where Is It Heading?
Mixed Signals
The casual puzzle market is consolidating around fresh entrants that offer more social and physics-based engagement, leaving Pixel Art's static grid model exposed. If the team continues to prioritize ad-density over interaction fluidity, the app will likely see a sustained decline in its free-chart rankings by Q3.
The removal of swipe-to-color gestures in the latest update creates interaction friction, which directly correlates with the recent decline in user satisfaction.
The addition of the Flower Garden meta-game shows active investment in retention loops, which should help mitigate churn if the ad-frequency complaints are addressed.