Moon Active
For casual mobile gamers seeking social competition or relaxing puzzle-decoration loops, often utilizing social media integration for gameplay progression.
Coin Master
Snapshot
Who is Moon Active?
Providing millions of players with engaging social and puzzle entertainment through high-production casual mobile experiences.
Target audience
Portfolio
Free 18Last updated
Coin Master
v3.5.2540
5mo ago
Publisher DNA
What defines Moon Active?
Publisher DNA
Primary focus
Casual mobile games with social and merge mechanics
Scale
studio
Target audience
Casual mobile gamers seeking social competition or relaxing puzzle-decoration loops, often utilizing social media integration for gameplay progression.
Signature Patterns
- •Heavy reliance on Merge-2 mechanics paired with narrative-driven restoration themes
- •Integration of decoration or renovation meta-games to drive long-term retention
- •Freemium monetization utilizing energy systems and randomized item purchases
- •Social-competitive loops such as raiding, attacking, or trading to leverage player networks
- •High-frequency update cycles and live-ops events across the entire active portfolio
Portfolio momentum
With 97 releases across 11 active apps in the last six months, the publisher maintains an exceptionally high development cadence focused on live-ops and feature updates.
Portfolio
What does Moon Active ship?
Apps
18 apps analysed
Be the Coin Master: attack friends & collect coins in this fun adventure game!
Established village-building progression rewards consistent multi-year play
- The core gameplay loop provides a consistent and addictive entertainment experience for long-term players
- Aggressive pop-ups and monetization prompts interrupt the gameplay flow and pressure users to make purchases
ROLL the dice, BUILD your town, and CRUSH your friends' high scores!
Direct social competition loop via raid and attack mechanics creates immediate player-versus-player engagement
- The core board game loop provides an addictive and relaxing experience for casual players
- Frequent connection errors following the latest update prevent players from accessing the game consistently
ROLL the dice, BUILD your town, and CRUSH your friends' high scores!
Themed card-collection sets increase DAU/MAU stickiness
- The core board-based gameplay loop provides a fun and addictive experience for casual players
- Game freezes and performance instability during active sessions disrupt the flow of play for users
Analysis in progress
Merge, match, and build! Help the family build their home in the bay!
Unique 'Family Ties' narrative layer
- Engaging Core Gameplay
- Technical Stability and Bugs
Distributed across 20 markets, strongest in Europe.
Based on 8 of 18 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States8 / 8
- Brazil7 / 8
- Mexico7 / 8
- Canada5 / 8
Europe (9)
- France7 / 8
- Germany7 / 8
- Italy7 / 8
- Spain7 / 8
- Portugal6 / 8
›+4 more europe markets
- United Kingdom6 / 8
- Netherlands5 / 8
- Turkey5 / 8
- Sweden1 / 8
Asia-Pacific (7)
- Japan7 / 8
- South Korea6 / 8
- Australia5 / 8
- India5 / 8
- Indonesia5 / 8
›+2 more asia-pacific markets
- Singapore5 / 8
- Vietnam5 / 8
Core markets (8/8 apps)
User Sentiment
How do users feel about their apps?
5
Positive apps
6
Neutral / mixed
3
Negative apps
56/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Moon Active compete with?
The rivals identified
Nemeses(7)
Both apps compete for the same casual merge-puzzle audience by pairing restoration loops with narrative progression.
Both titles compete for the same casual merge-puzzle audience by pairing grid-based merging with narrative-driven restoration loops.
Both apps compete for the same casual merge-puzzle audience by utilizing studio-themed or celebrity-drama narrative loops to drive progression.
Both titles compete for the same casual merge-puzzle audience by pairing core merge mechanics with narrative-driven restoration tasks in a mobile environment.
Captures the same casual puzzle audience but uses a reflex-based 3D matching loop instead of merge mechanics.
Both apps utilize the same black hole growth mechanic to capture casual gamers, creating direct competition for short, relaxing puzzle sessions.
Piggy GO competes for the same casual audience by utilizing identical social-raiding and board-progression loops.
Contenders(25)
It competes for the same casual puzzle audience by offering a similar low-pressure, sensory-focused loop that relies on ad-supported monetization.
Both apps target casual puzzle players through narrative-driven renovation loops, creating direct competition for daily active time within the merge-puzzle category.
Both apps compete for casual puzzle players through merge-mechanic loops, with Reality Bay focusing on studio restoration and Foodstars on restaurant renovation.
Both apps target casual puzzle players through identical merge-to-evolve mechanics and energy-gated progression loops.
Both apps target casual merge-puzzle players with narrative-driven renovation loops, competing for the same time-constrained session budget.
Both apps compete for the same casual puzzle audience in the US market, sharing a focus on sensory-driven gameplay loops and progression-based mechanics.
Both titles target casual simulation players with narrative-driven merge loops, competing for the same daily active time in the merge puzzle category.
Both apps target casual puzzle players through merge-based progression loops, creating direct competition for daily active time within the merge-puzzle category.
Both titles compete for the same casual puzzle audience by utilizing Merge-2 mechanics as the primary loop for narrative progression. They overlap in the free-to-play market, forcing players to choose between distinct thematic settings.
Both apps target casual puzzle gamers using a physics-based black hole consumption mechanic, creating direct competition for the same short-session play time.
Both apps target casual puzzle gamers through physics-based black hole mechanics, competing for the same short-session engagement window.
Both apps target the casual puzzle market using a black hole growth mechanic to drive engagement. They compete for the same user base seeking short, relaxing sessions centered on object consumption.
Both apps target the casual black hole puzzle segment, sharing the same core mechanic of guiding a hole to consume objects in a puzzle environment.
Both titles compete for the same casual puzzle player base by offering low-cognitive-load merge mechanics, despite differing in narrative depth versus logic-based gameplay.
Both apps target casual puzzle gamers using a black hole physics mechanic, creating direct competition for short-session engagement.
Both apps target casual puzzle gamers through a shared black hole consumption mechanic, creating direct competition for short, relaxing gameplay sessions.
Both apps target the casual puzzle market using a black hole mechanic, competing for the same user base seeking short, relaxing gameplay sessions.
Both apps compete for the casual puzzle gamer's time by utilizing merge-based mechanics to drive engagement.
Both apps target casual gamers with physics-based black hole mechanics, creating direct competition for short-session engagement time.
Both titles compete for the same casual puzzle-solving demographic, utilizing merge mechanics as the primary engagement loop to capture daily active time.
Both apps target casual gamers using black hole mechanics, creating direct competition for time spent in the physics-based puzzle category.
Both apps compete for the casual puzzle audience by offering short-session, repetitive gameplay loops that rely on frequent engagement.
Both apps target casual gamers through merge-style puzzle mechanics and renovation-themed progression, creating direct competition for the same player base.
Both apps target casual gamers with growth-based black hole mechanics, creating direct competition for short-session engagement.
Both titles compete for the casual puzzle gamer's limited session time, despite differing core mechanics between narrative-driven restoration and number-based block dropping.
Same space(36)
Utilizes a similar merge-based puzzle loop but shifts the focus to physics-based fruit interactions.
Targets the same casual puzzle demographic through a kingdom-building meta-layer that mirrors the studio restoration loop.
Dominates the casual puzzle space with a massive level library that provides a reliable stress-relief habit.
Targets the same casual audience with a persistent renovation narrative that mirrors the studio-themed progression.
Users report: This app targets the same casual social-gambling audience by combining territory management with player-versus-player resource theft.
This app shares the core social-raiding and village-building loop, competing for the same casual audience.
This app uses a pirate-themed setting to deliver the same slot-spin and raid-based progression loop.
Shares the core hole-clearing mechanic, competing for the same casual arcade audience seeking low-friction puzzle sessions.
This app blends match-3 puzzle mechanics with the social-raiding loop, offering an alternative progression path for casual players.
This app targets the same casual puzzle demographic but captures the commute segment through an offline-first architecture that avoids the connectivity requirements of Merge Adventure.
This app focuses on coin collection as a primary mechanic, though it lacks the direct social competition found in the source app.
It competes for the same casual puzzle audience by using a high-frequency update cadence to maintain engagement, though users report that technical instability and ad frequency create significant churn risks.
Combines merge mechanics with match-3 puzzles to provide a dual-loop experience for garden-focused players.
Users report: This app blends slot mechanics with restaurant management, targeting players who enjoy social sabotage and resource theft.
Uses a similar merge-to-restore loop to drive narrative progression and business management.
This app targets the same casual demographic by focusing on crowd-based combat and obstacle avoidance rather than slot mechanics.
This app appeals to the same casual puzzle audience through number-based merging, though it lacks the narrative depth found in the source app.
Provides a similar collection-based arcade experience, serving as an alternative for casual gamers interested in growth mechanics.
Slide It targets casual puzzle players with a tile-matching mechanic.
This app targets the same casual puzzle audience by focusing on traffic management mechanics instead of island restoration.
One Block targets casual puzzle players with a logic-based grid mechanic.
Serves as an alternative for casual gamers interested in growth-based destruction mechanics within a time-limited session.
This app mirrors the slot machine progression and social raiding mechanics that define the core loop of the source app.
Offers a similar black hole growth loop, appealing to the same casual puzzle audience seeking relaxing gameplay.
Mystery Town targets casual puzzle players with a mystery-themed adventure loop.
Targets the same casual arcade market by focusing on growth mechanics and consumption of city items.
Offers a similar casual puzzle experience but focuses on 3D block-blasting mechanics rather than merge-to-evolve loops.
Competes for the same casual black hole arcade audience by providing both online and offline play modes.
This app serves the casual puzzle market with logic-based stacking challenges that contrast with the narrative-heavy restoration loop of the source app.
Castle Story™ competes for the same casual mobile gaming audience by offering a fantasy-themed kingdom simulation that prioritizes a relaxing, non-competitive loop over the source app's high-intensity social raiding.
Domino Dreams targets casual puzzle players with a kingdom-building meta-progression loop.
Match & Merge targets casual puzzle players with a legacy number-merging loop.
2248 targets casual puzzle players with a minimalist, offline-first number merge loop.
This app shifts the core loop from slots to board-based dice rolling, appealing to players who prefer territory control.
Shares the merge-to-upgrade mechanic and narrative-driven renovation focus found in the source app.
It offers a brain-teasing puzzle experience for casual players using liquid sorting mechanics rather than the merge-based building loop.
New entrants(1)
This app provides a passive alternative to the source app by replacing active raiding with idle merge mechanics.
The Analyst's Read
The bottom line on Moon Active
Bottom line
Moon Active is a powerhouse in the casual social space, successfully leveraging the massive scale of Coin Master to fund a rapid and effective expansion into the merge and puzzle categories. Their strategic challenge remains managing player sentiment regarding monetization intensity as they scale their newer titles.
Frequently asked questions
How many apps does Moon Active publish?
What kind of apps does Moon Active make?
What is Moon Active's top app?
In how many countries are Moon Active's apps available?
What fed this analysis
- Apps analyzed:
- 11
- With full intel:
- 11
- With overview:
- 11
- Website scraped:
- yes
- Social presence:
- yes
