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+30

MYAPPFREE S.R.L.

For casual mobile gamers interested in social-competitive mechanics, merge-based puzzles, and narrative-driven island simulations.

33apps3.7(214.1K) Multi-theme

Snapshot

Who is MYAPPFREE S.R.L.?

Empowering mobile developers with transparent publishing and in-house user acquisition to scale casual and puzzle games globally.

Target audience

Casual mobile gamers interested in social-competitive mechanicsMerge-based puzzlesNarrative-driven island simulations

Active nemesis

IEC Global Pty

Other rivals

Portfolio

Free 33
33
apps
Games25
Puzzle4
Casual2
Adventure1

Last updated

Time Master: Coin & Spin Game

v2026.1.1

4mo ago

Intense

Publisher DNA

What defines MYAPPFREE S.R.L.?

Publisher DNA

Primary focus

Casual and puzzle mobile games

Scale

studio

Target audience

Casual mobile gamers interested in social-competitive mechanics, merge-based puzzles, and narrative-driven island simulations.

Origin

Operates under the Ciao Games brand, offering a 'fair revenue share' model and in-house UA capacity to independent game developers.

Signature Patterns

  • Heavy emphasis on social-competitive mechanics including raiding, attacking, and multiplayer interaction.
  • Consistent use of freemium monetization models across all gaming titles.
  • Focus on proven casual sub-genres such as merge-decor, social-slots, and liquid sort puzzles.
  • High-frequency update cadence to maintain player engagement and optimize ROI.
  • Visual styles characterized by vibrant 3D environments and cartoon-style character designs.
Intense

Portfolio momentum

The publisher is extremely active, having deployed 72 releases across its portfolio in the last 6 months, with the most recent update occurring only 4 days ago.

Last release 4d agoActive apps 20Abandoned 13

Portfolio

What does MYAPPFREE S.R.L. ship?

Apps

33 apps analysed

BEAST GO icon
BEAST GO

online interactive board games

4.7(23.6K)
View Intel →
  • Cocktail-themed aesthetic provides visual differentiation from generic liquid-sorting utilities
  • Absence of initial gameplay instructions leaves new players confused during their first session

Distributed across 16 markets, strongest in Asia-Pacific.

Based on 3 of 33 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • United States3 / 3
  • Brazil1 / 3
  • Canada1 / 3
  • Mexico1 / 3

Europe (5)

  • Germany1 / 3
  • Portugal1 / 3
  • Spain1 / 3
  • Turkey1 / 3
  • United Kingdom1 / 3

Asia-Pacific (7)

  • Australia1 / 3
  • India1 / 3
  • Indonesia1 / 3
  • Japan1 / 3
  • Singapore1 / 3
+2 more asia-pacific markets
  • South Korea1 / 3
  • Vietnam1 / 3

Core markets (3/3 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

10/100

Avg sentiment score

Rivals

Who does MYAPPFREE S.R.L. compete with?

The rivals identified

Nemeses(1)

IEC Global Pty

known forWater Sort Puzzle

2 apps4.6Games

This app is the definitive market leader in the liquid-sorting genre, commanding over 1.3 million ratings and maintaining a high-frequency update cadence.

Contenders(2)

IEC GAMES AUSTRALIA PTY

known forSoda Sort Puzzle

1 app4.5Games

Shares the exact 'beverage-themed' sorting mechanic as the target app, making it the most direct product-level alternative.

Simple & Funny

known forWater Sort Puzzle: Color Games

1 app4.7Games

A direct thematic competitor that maintains a high rating and significant user base within the liquid-sorting sub-genre.

Same space(3)

HM Games Pty

known forBall Sort Puzzle

1 app4.5Games

A foundational sorting puzzle game that defines the mechanics used by the target app, despite the different visual theme.

Tripledot Studios

known forWoodoku - Wood Block Puzzles

1 app4.7Games

A high-performing puzzle game that competes for the same 'casual relaxation' time-slot as the target app.

UNICO STUDIO

known forBrain Test: Tricky Puzzles

2 apps4.7Games

A dominant force in the casual puzzle category that captures the same 'quick-session' audience as the target app.

New entrants(1)

Moon Active

known forZen Match - Relaxing Puzzle

1 app4.6Games

Shows high development velocity with 10 releases in the last six months, indicating an aggressive push for market share.

The Analyst's Read

The bottom line on MYAPPFREE S.R.L.

Bottom line

Ciao Games is a high-velocity publisher effectively scaling proven casual mechanics through aggressive user acquisition and a developer-centric partnership model. Their strong performance in social-strategy and merge niches signals a disciplined approach to category-specific growth.

Frequently asked questions

How many apps does MYAPPFREE S.R.L. publish?
MYAPPFREE S.R.L. has 33 apps tracked by Marlvel, primarily in the Games category.
What kind of apps does MYAPPFREE S.R.L. make?
MYAPPFREE S.R.L.'s portfolio is concentrated in Games and Puzzle, with an average rating of 3.7/5 across rated apps.
What is MYAPPFREE S.R.L.'s top app?
By review volume across the portfolio, Time Master: Coin & Spin Game is MYAPPFREE S.R.L.'s best-known app tracked by Marlvel.
In how many countries are MYAPPFREE S.R.L.'s apps available?
Marlvel has tracked MYAPPFREE S.R.L.'s apps across 16 countries.

What fed this analysis

Apps analyzed:
34
With full intel:
0
With overview:
34
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by MYAPPFREE S.R.L., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “MYAPPFREE S.R.L. intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/myappfree-s-r-l

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Data licensed under CC-BY-NC 4.0