Qiiwi Games AB
For casual mobile gamers interested in word puzzles, trivia, and home design, including fans of established TV franchises.
Wordington: Word Find & Design
Snapshot
Who is Qiiwi Games AB?
Transforming traditional board game and trivia concepts into narrative-driven mobile experiences for casual players.
Target audience
Portfolio
Free 17Last updated
Wordington: Word Find & Design
v2.9.8
9mo ago
Publisher DNA
What defines Qiiwi Games AB?
Publisher DNA
Primary focus
Hybrid-casual games blending word puzzles with renovation meta-games
Scale
studio
Target audience
Casual mobile gamers interested in word puzzles, trivia, and home design, including fans of established TV franchises.
Origin
Qiiwi Games focuses on 'Intellectual Feelgood' by combining successful mobile formats with the core feel of traditional board games.
Signature Patterns
- •Heavy reliance on licensed television IPs such as Hell's Kitchen and MasterChef
- •Hybrid gameplay loops combining core puzzles with renovation or design meta-layers
- •Consistent freemium monetization model across the entire portfolio
- •High update frequency for active titles to maintain player engagement
Portfolio momentum
The publisher is highly active, having released 38 updates across its portfolio in the last 6 months, with its flagship title updated within the last 5 days.
Portfolio
What does Qiiwi Games AB ship?
Apps
17 apps analysed
Travel the world and test your knowledge in this fun quiz game!
Distributed across 11 markets, strongest in Europe.
Based on 1 of 17 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+2 more europe markets
- Spain1 / 1
- Sweden1 / 1
Asia-Pacific (1)
- Japan1 / 1
Core markets (1/1 apps)
Rivals
Who does Qiiwi Games AB compete with?
The rivals identified
Nemeses(1)
TwQ3 competes for the same travel-trivia audience by offering a similar passport-themed design and world-knowledge challenges.
Same space(15)
Provides an offline-first trivia experience that competes for the same casual knowledge-seeking audience.
Shares the casual trivia audience but focuses on social-first mechanics rather than the resource-management loop found in Backpacker.
Focuses on multiplayer competition, offering a social alternative to the solo-oriented travel progression of Backpacker.
Adds social networking features to trivia, providing a community-driven alternative to the solo-focused travel game.
Targets the educational geography niche within the broader trivia market, focusing on learning rather than resource management.
Uses a tactile wooden aesthetic to differentiate its presentation from the standard travel-themed interface of Backpacker.
Provides an accessible, high-frequency trivia experience without the energy-gating found in many travel-themed simulations.
Offers a category-based trivia experience that serves as a simple, direct alternative to the travel-themed simulation.
Niche trivia app focusing on brand recognition, providing a specialized alternative to the general knowledge travel theme.
Focuses on visual-based trivia puzzles, serving as a content-specific alternative for users who prefer picture-based challenges over text-based travel missions.
Provides an offline-first trivia experience for general knowledge enthusiasts, competing for the same casual audience.
Targets the same casual trivia segment but prioritizes a high-frequency update cadence over the travel-themed progression of Backpacker.
Positions itself as a brain-training tool, appealing to users seeking cognitive growth rather than just casual travel-themed entertainment.
Focuses on a 15-question climb-to-the-top structure, competing for the same trivia-loving demographic.
Uses a television franchise brand to attract trivia fans, contrasting with the independent travel theme of Backpacker.
New entrants(1)
Uses a tactile wooden aesthetic to differentiate its presentation from the standard travel-themed interface of Backpacker.
The Analyst's Read
The bottom line on Qiiwi Games AB
Bottom line
Qiiwi Games is a disciplined studio that has successfully carved out a niche in the hybrid-casual space by pairing proven puzzle mechanics with powerful media licenses. Their high release velocity and focus on IP-driven meta-games suggest a robust operational model for scaling licensed content.
Frequently asked questions
How many apps does Qiiwi Games AB publish?
What kind of apps does Qiiwi Games AB make?
What is Qiiwi Games AB's top app?
In how many countries are Qiiwi Games AB's apps available?
What fed this analysis
- Apps analyzed:
- 17
- With full intel:
- 0
- With overview:
- 17
- Website scraped:
- yes
- Social presence:
- no
