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HOMA GAMES
For casual mobile gamers seeking short-session, reflex-based, or satisfying simulation experiences across a wide age demographic.
Known for
For casual mobile gamers seeking short-session, reflex-based, or satisfying simulation experiences across a wide age demographic.
Empowering mobile game creators with data-driven publishing tools to build, scale, and monetize global hits.
Target audience
Portfolio
Free 62Last updated
Epic Prankster: Hide and shoot
v1.9.14
1.7y ago
Primary focus
Mobile games · hyper-casual and hybrid-casual niches
Scale
scale-up
Target audience
Casual mobile gamers seeking short-session, reflex-based, or satisfying simulation experiences across a wide age demographic.
Released 60 updates across the portfolio in the last 6 months with over 60% of apps currently active.
62 apps analysed
Eat & grow a big hole, fill satisfying puzzles and master fun offline io games!
Offline-first accessibility captures non-connected segments
Master shooting games as a hitman sniper in this ultimate action FPS
Two Spies multiplayer mode expands ad-inventory per active user
Merge defense & make ammo bullet hell for the enemy! Tower gun survival started!
Tutorial sequences lower barrier to entry for casual users
Relax and catch fish for your aquarium while earning rewards in these tank games
Active fishing loop differentiates from passive rivals
Relax and catch fish for your aquarium while earning rewards in these tank games
Collection mechanics sustain long-term engagement
Distributed across 20 markets, strongest in Europe.
Based on 4 of 62 apps with localized market data — more coverage rolling in as scans complete · last scanned .
7
Positive apps
32
Neutral / mixed
16
Negative apps
48/100
Avg sentiment score
Maintains massive scale in the casual physics-based racing niche with a steady content pipeline.
Strategic outlook coming soon.
What fed this analysis
Shares the core 'building and management' loop but pivots toward creative sandbox gameplay rather than ranching.
This title is the most direct thematic rival, offering a long-standing, high-scale ranch and farming simulation experience.
This title dominates the merge-defense niche with high-frequency updates and a mature, competitive multiplayer ecosystem that directly challenges the stickman-defense loop.
Direct thematic overlap in digital card collecting and competitive dueling with high-frequency update cycles.
Dominates the aquatic simulation space with massive scale and high-frequency content updates that directly compete for the same casual-simulation audience.
A dominant idle-simulation hybrid that competes for the same casual resource-management audience.
A massive, long-standing competitor in the .io consumption genre that shares the same core 'grow-by-swallowing' mechanic.
Dominant incumbent in the mobile card dueling space with a proven long-term monetization model.
Directly competes for the 'aquarium collection' audience with a focus on breeding and aesthetic progression.
Captures the same 'fishing for relaxation' intent as the target app, serving as a primary alternative for casual players.
The gold standard for tower defense, providing a high-fidelity experience that sets the bar for depth and polish in the genre.
A relaxing aquarium collection game that targets the same 'mystery sea animal' discovery interest.
Disruptive card game mechanics that prioritize fast-paced, high-stakes tactical decision-making over traditional deck building.
The gold standard for deep, complex card mechanics that target a more hardcore strategy audience.
A highly successful idle-defense hybrid that captures the same 'defend the base' intent with a focus on incremental growth.
A top-tier casual physics game that competes for the same 'satisfying, no-wifi' casual gaming audience.
A management-heavy simulation that targets the same casual demographic through restaurant operations instead of farming.
Adjacent simulation category focusing on aesthetic management and interior design rather than outdoor ranching.
A foundational pillar of the tower defense genre that defines the casual audience's expectations for lane-based defense.
Shares the 'mass army' aesthetic and tactical positioning elements, appealing to players who enjoy large-scale combat simulations.
An older, legacy title in the aquarium simulation space that focuses on the 'virtual pet' aspect of fish keeping.
The foundational title of the .io genre that defines the expectations for growth-based consumption games.
Targets the same 'relaxing' casual audience segment through satisfying, low-stress gameplay loops.
Shares the casual, progression-based loop common in modern mobile puzzle and collection games.
Shares the aquarium-decoration theme but utilizes a completely different core loop (Solitaire) to drive engagement.
Targets the same demographic of users seeking simple, addictive arcade mechanics with high replayability.
A recent entrant that directly targets the 'shop management' aspect of aquarium games with a high-velocity release strategy.
Rapidly captured a massive audience by aggregating trending mini-game formats into a single, high-velocity app.
Combines the consumption mechanic with idle-game progression, creating a hybrid model that is gaining significant traction.
Emerging title utilizing the popular 'inventory management' puzzle mechanic to drive engagement.
A rapidly growing puzzle title that captures the 'relaxing, low-stress' audience segment targeted by ASMR Breakfast.
A legacy io title that has slowed its development cadence, now serving as a niche alternative.
An aggressive entrant with an extremely high release cadence, directly targeting the black hole niche.
Demonstrates high-velocity growth in the 'relaxing game' category with 19 releases in the last six months.
