All in Hole is a physics-based puzzle game for casual mobile users, available on iOS and Android.
Product velocity
Intense
Daily rank 🇺🇸
#119
Games · free
Sentiment
4.8
313k reviews
Nemesis
Hole Stars: Puzzle Game
The App DNA
What makes this app unique?
It serves the need for short, satisfying, and relaxing gameplay sessions that function without an active internet connection.
For Casual mobile gamers seeking short, satisfying, and relaxing puzzle experiences that function offline.
What does it look like?
Key features
Tactile physics-based mechanic where the player drags a hole to swallow objects and grow in size
Social feature allowing users to join crews to chat, share hearts, and exchange coins
Core puzzle levels accessible without an active internet connection
How much does it cost?
Monetization relies on a high-volume ad-supported model supplemented by consumable IAP for progress acceleration.
Velocity
Intense developmentnew contentseasonal eventsmonetizationShow more...
The app maintains an intense development pace, shipping 6 distinct versions in the observed window, averaging more than one release per week. Development is consistently focused on expanding the game with new level packs and seasonal content, such as the Treasure Pass and themed level collections. This high-velocity strategy ensures a steady stream of fresh content for users, with the latest release arriving just 2 days ago on iOS and 5 days ago on Android. The publisher consistently utilizes the release notes to highlight specific new content packs and seasonal milestones.
Who built it?
HOMA GAMES
13+ apps tracked · Games
User Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate the core physics-based hole-swallowing gameplay loop remains satisfying and addictive for casual play sessions and responsive customer support teams successfully resolve account migration and data loss issues for long-term players, but report aggressive difficulty spikes in later levels force players to purchase boosters or extra time to progress.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- The core physics-based hole-swallowing gameplay loop remains satisfying and addictive for casual play sessions
- Responsive customer support teams successfully resolve account migration and data loss issues for long-term players
- Aggressive difficulty spikes in later levels force players to purchase boosters or extra time to progress
120 of 2306 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for All in Hole: Black Hole Games
How's the Games market?
All in Hole holds a presence in the US Game Puzzle category, though its Grossing rank lags behind its discovery potential. The reliance on ad-supported monetization creates friction that contrasts with the app's zen-focused messaging.
Read the market outlookThe rivals identified
By Moon Active
Both apps target casual puzzle gamers using a core black hole growth mechanic and ad-supported freemium models.
- Features time-limited puzzles; All in Hole relies on aggressive difficulty spikes for progression gating.
- Users report deceptive marketing misrepresenting gameplay; All in Hole faces complaints about technical instability.
- Lacks offline play and social features; All in Hole includes a Team Crew System.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for All in Hole: Black Hole Games
Where is it heading?
Casual block-puzzle traffic is consolidating around fresh entrants, leaving All in Hole exposed to erosion if technical stability is not addressed. A single live-ops rival with a more balanced monetization model will accelerate churn pressure on the casual base into Q1.
- Technical instability post-update (crashes, loading freezes) erodes the daily active habit, which compounds the rating drag visible on Android.
- Aggressive monetization in late-game stages drives user frustration, accelerating churn pressure among long-term players who feel forced to pay.
- The latest release added three 100-level content packs, demonstrating active feature investment rather than maintenance mode.
The SWOT
- Tactile physics-based mechanic drives high session frequency
- Offline-first design removes connectivity dependency
- Team Crew System reduces 30-day churn via social network effects
- Implement a dedicated zen/endless mode to capture the relaxing-game segment
- Introduce cloud-save to improve long-term player retention
Next best moves
Ship cloud-save functionality because it is the top-requested feature → unlock long-term retention
+ 2 more prioritized movesThe counter-intuitive read
The app's offline-first design is a retention lever…
Read the full takeFeature gaps
Multiplayer battle royale mode (available in Hole.io but absent here) +2
Since the last report: The app's competitive position is deteriorating due to the emergence of total progress loss as a critical user pain point and increased friction from aggressive ad-load. While the core physics loop maintains engagement, these technical and monetization hurdles are accelerating churn among long-term players.
Bottom line
The core physics loop retains players, but technical instability and aggressive monetization are eroding the base. Prioritizing cloud-save and rebalancing late-game difficulty would unlock long-term retention, preventing the current churn from eroding the app's chart position.
Unlock 3 critical frictions, 2 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeFAQ
Is All in Hole good for casual play?
How does All in Hole compare to Hole.io?
Does All in Hole have intrusive ads?
What is a free alternative to All in Hole?
Sources
Report last updated