Report updated Jul 2, 2026
Hole Em All: Collect Master
For casual mobile gamers seeking short, physics-based puzzle sessions and social competitive features.
Hole Em All: Collect Master is an established games app that is free with in-app purchases. With a 4.9/5 rating from 41.6K reviews, it shows polarized user reception.
What is Hole Em All: Collect Master?
Hole Em All is a physics-based puzzle game for casual mobile users, structured around spatial collection mechanics and social competitive play.
Users hire this app for immediate, low-stakes satisfaction during short breaks, where the black hole mechanic provides a quick, tactile feedback loop that text-based or complex strategy games lack.
Current Momentum
v2.8 · 2d ago
Intense- Shipped hole skins personalization feature.
- Ships performance improvements in latest release.
What makes this app unique?
What Are The Key Features?
Real-time chat, gift sharing, and team-based leaderboards for collaborative play
Spatial navigation and object collection within time-limited maps
Unlockable hole skins, themes, and visual effects for player avatars
How much does it cost?
- Free-to-play with ad-supported progression
Monetization relies on ad-inventory generated through high-frequency, short-session casual gameplay.
Who Built It?
BRAINWORKS PUBLISHING PTE
Empowering independent developers to scale logic and puzzle games globally while retaining their unique intellectual property.
Portfolio
13
Apps
What other apps does BRAINWORKS PUBLISHING PTE make?
NumMatch: Logic Puzzle
HoleCraft - Black Hole Game
Tic Tac Toe: XO cross game
Petalia: Flower Merge Game
HoleCraft
Zen Blossom: Flower Tile Match
Explore the full BRAINWORKS PUBLISHING PTE report
Portfolio breakdown, audience, momentum, and every app published by BRAINWORKS PUBLISHING PTE.
What do users think recently?
Analysis in progress, available soon
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Hole Em All: Collect Master?
Where is it available?
Localized markets (4)
How's The Games Market?
How does it evolve in the Games market?
Hole Em All holds a #24 Free rank and #28 Grossing rank in the US category 7004, showing strong discovery velocity. The gap between free and grossing ranks suggests the current ad-heavy model under-monetizes the active user base.
Rank progression
229 active rankings tracked — 30-day window
Which niche is Hole Em All: Collect Master in?
to solve puzzles by consuming objects
Explore the full Black Hole Physics Simulations niche
Every app in this space — 1 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Same space(4)
Directly overlaps with the target app's core value proposition of providing a relaxing, color-matching sorting experience.
Differentiators
- Focuses on card-based sorting mechanics rather than the spatial swallowing physics found in the target app.
- Lacks recent content updates, providing an opportunity for the target to capture its stagnant user base.
Targets the same 'relaxing puzzle' demographic by providing a structured, logic-based challenge that complements the target's growth-based gameplay.
Differentiators
- Offers a structured, handcrafted level progression system that provides a more cohesive narrative than target's loop.
- Provides an integrated hint system that reduces player churn during difficult logic-based puzzle segments.
Competes for the same casual puzzle audience by offering satisfying, repetitive sorting mechanics that prioritize relaxation.
Differentiators
- Integrates complex meta-progression systems like ingredient brewing and cauldron boosts to drive long-term retention.
- Maintains a massive user base with over 500k reviews, creating a significant social proof barrier.
Both apps leverage physics-based puzzle mechanics to engage users in short, high-frequency gameplay sessions.
Differentiators
- Utilizes line-drawing mechanics for trajectory control, whereas target relies on spatial swallowing mechanics.
- Features a more established legacy brand presence in the hyper-casual physics puzzle market segment.
New entrants(2)
Represents a new competitive threat by utilizing one-touch physics puzzles that mirror the accessibility of the target app.
Differentiators
- Employs a simplified one-touch control scheme that lowers the barrier to entry compared to target's navigation.
A recent entrant that challenges the target's market share by applying congestion management mechanics to the casual puzzle genre.
Differentiators
- Introduces stickman navigation elements to provide a more character-driven experience than the target's abstract black hole.
Compare Hole Em All: Collect Master against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Hole Em All: Collect Master
Strengths to defend, gaps to attack
Core Strengths
- Social multiplayer integration drives community network effects
- Physics-based collection loop ensures high-frequency session engagement
- Customization store provides a vanity-based monetization layer
Critical Frictions
- Ad-supported progression creates a revenue ceiling
- Lack of deep meta-progression systems limits long-term retention
- Limited content update cadence compared to live-ops rivals
Growth Levers
- Education or team-based partnerships as B2B distribution
- Expansion into deeper meta-progression systems to increase lifetime value
Market Threats
- Magic Sort's massive user base creates a significant social proof barrier
- New entrants with simplified one-touch controls threaten the accessibility value proposition
- Maintenance-mode updates leave the app vulnerable to live-ops competitors
What are the next best moves?
Ship meta-progression systems because current ad-only monetization limits lifetime value → increase player retention
The gap between free and grossing ranks indicates the current ad-heavy model under-monetizes the active user base.
Trade-off: Pause the customization store expansion — meta-progression has a higher ceiling for long-term revenue.
Audit one-touch control schemes because new entrants like Milk Game threaten accessibility → protect casual-entry funnel
New entrants are using simplified controls to lower the barrier to entry compared to the target's navigation.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's #24 Free rank is a liability, not an asset: maintenance-mode at the top of the category is more vulnerable to a single live-ops rival than a lower-ranked app with active development.
Feature Gaps vs Competitors
- Complex meta-progression systems (available in Magic Sort! but missing here)
- Integrated hint system (available in Arrows – Puzzle Escape but missing here)
Key Takeaways
Hole Em All wins through satisfying physics-based loops, but its reliance on ad-volume over meta-progression leaves it vulnerable to retention-focused rivals, so the PM should prioritize building a deeper progression layer to capture long-term player value.
Where Is It Heading?
Mixed Signals
Casual block-puzzle traffic is consolidating around fresh entrants that integrate social and meta-progression loops. Hole Em All's current reliance on ad-supported play leaves it exposed to rivals that offer deeper player investment, so the PM must pivot to meta-progression to avoid long-term revenue stagnation.
The lack of deep meta-progression systems in the latest release leaves the app exposed to retention-focused rivals, accelerating churn pressure on the casual base.
Recent performance improvements and skin additions show active, albeit minor, feature investment, preventing the app from falling into full maintenance mode.