Supercell
For competitive mobile gamers and strategy enthusiasts seeking long-term progression, social clan interaction, and high-intensity multiplayer sessions.
Clash of Clans
Snapshot
Who is Supercell?
Creating high-polish, long-term social strategy games that foster competitive global communities and clan-based play.
Target audience
Portfolio
Free 11Last updated
Clash of Clans
v18.350.8
5mo ago
Publisher DNA
What defines Supercell?
Publisher DNA
Primary focus
Competitive mobile strategy and MOBA games
Scale
studio
Target audience
Competitive mobile gamers and strategy enthusiasts seeking long-term progression, social clan interaction, and high-intensity multiplayer sessions.
Signature Patterns
- •Heavy reliance on established IP (Clash, Brawl) to cross-promote and anchor new titles.
- •Freemium monetization model centered on progression acceleration and seasonal battle passes.
- •Deep integration of social and competitive structures like Clans, Task Forces, and Neighborhoods.
- •High-polish visual style and UI consistency across strategy and simulation genres.
- •Frequent update cycles focusing on live-ops events and seasonal content.
Portfolio momentum
With 55 updates across 9 active apps in the last 6 months and a major release within the last week, the publisher maintains an exceptionally high development cadence.
Portfolio
What does Supercell ship?
Apps
11 apps analysed
Dominate the battlefield! Lead armies in RTS, multiplayer & base-building wars.
High-fidelity tropical art style sustains brand recognition
- Long-term players appreciate the core strategy gameplay that has kept them engaged for over a decade
- Recent updates have caused widespread loss of task force and clan memberships for long-term players
Championship Challenge esports qualifiers reinforce category authority
- Fast-paced action and diverse character designs keep the core gameplay loop engaging for long-term players
- Matchmaking systems frequently pair casual players against overleveled opponents or coordinated teams, creating an unfair competitive environment
Bring the action! Brawl for the glory in multiplayer battle royale games.
Community-contributed map cycles reduce content fatigue
- The core gameplay loop provides an engaging and addictive experience that keeps long-term players returning daily
- Unbalanced matchmaking pairs low-trophy players against significantly more experienced opponents, causing frustration and unfair match outcomes
High production value (Simpsons/Futurama creators)
- Content Quality
- Onboarding and Discovery
Epic combat strategy game. Build your village, train your troops & go to battle!
Long-term village progression creates deep user lock-in
- The core gameplay loop provides a relaxing and satisfying experience for players building their villages
- Frequent disconnections and game crashes during active attacks disrupt the competitive experience for many players
Distributed across 20 markets, strongest in Europe.
Based on 6 of 11 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil6 / 6
- Mexico6 / 6
- United States6 / 6
- Canada1 / 6
Europe (9)
- France6 / 6
- Germany6 / 6
- Italy6 / 6
- Netherlands6 / 6
- Portugal6 / 6
›+4 more europe markets
- Spain6 / 6
- Sweden3 / 6
- Turkey3 / 6
- United Kingdom1 / 6
Asia-Pacific (7)
- Japan6 / 6
- South Korea6 / 6
- Australia3 / 6
- India3 / 6
- Indonesia3 / 6
›+2 more asia-pacific markets
- Singapore3 / 6
- Vietnam3 / 6
Core markets (6/6 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
6
Neutral / mixed
5
Negative apps
41/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Supercell compete with?
The rivals identified
Nemeses(6)
Both apps target the casual farming simulation audience, competing for time share through social-competitive mechanics like Neighborhoods and Guild Championships.
Both titles target military strategy enthusiasts through competitive multiplayer and clan-based social structures, creating direct competition for the same player base.
Both apps target casual gamers interested in resource management and farming simulation, creating direct competition for daily active time within the same genre.
The most direct rival in the 'monster hunting' sub-genre, specifically designed for short-duration, mobile-first combat sessions.
Differentiators
- Global leader in location-based gaming and AR technology
- Proven track record of maintaining massive, long-term player communities
- Strong partnerships with major global IPs like Capcom and Nintendo
The most direct rival in the 'accessible MOBA' space, offering team-based hero combat with a massive global IP and similar match lengths.
Bullet Echo competes directly for the mobile battle royale audience by offering fast-paced, squad-based tactical combat that mirrors the session-length and intensity of Brawl Stars.
Contenders(16)
Both apps compete for the same casual farming simulation audience, forcing players to choose between Hay Day's manual resource management and My Pocket Farm's automated idle-tycoon progression.
A new entrant attempting to pivot farming-adjacent mechanics into an open-world urban exploration context.
The benchmark for high-fidelity ARPGs on mobile, offering similar dungeon-crawling loops and multiplayer boss fights.
Differentiators
- Unrivaled expertise in the ARPG genre with the Diablo franchise
- High production values in cinematics, sound design, and world-building
- Strong cross-platform ecosystem between PC and mobile
This title targets the same top-down arena combat space but narrows the focus specifically to tank-based vehicle warfare.
Fortnite competes for the same high-intensity multiplayer battle royale market share, targeting players who prefer larger-scale, third-person shooter mechanics.
It targets the simulation-heavy segment of the farming market, focusing on realistic machinery and agricultural operations.
A direct challenger in the farm-restoration sub-genre, focusing on narrative-driven questlines and homestead customization.
One of the earliest and most successful 'Clash-like' games that focuses heavily on fast-paced hero combat.
A major competitor that evolved the genre with seamless zooming and real-time movement on a persistent world map.
This app captures the same farming-simulator audience but shifts the focus toward survival-based island exploration and crafting.
The dominant mobile MOBA that, while more complex, competes for the same audience looking for competitive team-based multiplayer.
A high-growth ARPG that mirrors mo.co's focus on 'Rifts' through its gate-clearing and boss-hunting gameplay.
Differentiators
- Expertise in adapting popular Asian IPs for global mobile audiences
- Strong live-ops cadence with frequent content updates and events
- High-end graphical optimization for mobile devices
Both apps target the casual farming simulation audience through resource management loops and freemium monetization models.
This app competes for the tractor-driving and vehicle-simulation niche within the broader farming category.
A long-standing rival that uses puzzle-based mini-games to drive acquisition into a deep 4X strategy core.
This app targets the casual battle royale demographic with a simplified progression system and accessible multiplayer shooting mechanics.
Same space(20)
This title targets the same long-term competitive strategy demographic but utilizes a medieval fantasy setting and hero-progression mechanics to differentiate from the source app's tropical theme.
State.io shares the same real-time strategy DNA, focusing on fast-paced, competitive arena combat that appeals to the same mobile-first strategy audience.
Occupies the niche of social, collection-based farming games with a strong emphasis on community interaction.
A top-grossing peer that combines survival mechanics (temperature management) with traditional 4X strategy.
While open-world, it shares the same mid-core audience looking for high-quality action combat and character progression.
Differentiators
- Industry-leading revenue generation and production budgets
- Mastery of cross-platform play and global cultural impact
This title competes for the same real-time PvP strategy audience, leveraging established IP to drive competitive engagement.
Competes for the 'idle' segment of the farming market, where automation is prioritized over active manual labor.
This app competes for the same strategic-minded player base by offering real-time PvP combat with a focus on unit control.
The primary platform where users now discover and share stickers, including unofficial fan-made Clash content.
Differentiators
- Dominant market share in the GIF and sticker distribution space
- Deep API integrations with Instagram, WhatsApp, and TikTok
- Real-time cultural relevance through trending content
The pioneer of 'bite-sized' mobile action sessions that mo.co is evolving into a full multiplayer experience.
Differentiators
- Masters of the 'hybrid-casual' genre, blending simple mechanics with deep meta-progression
- Highly effective user acquisition and monetization scaling
It targets the same agricultural simulation audience but lacks the social and meta-game retention loops that sustain long-term engagement in Hay Day.
This app captures the geopolitical simulation niche by using meme-centric visuals and riot-based mechanics to offer a distinct, faster-paced alternative to the source app's base-building.
Shares the casual, high-volume download appeal of the target app within the broader farming/simulation ecosystem.
A primary platform where the target audience spends time, featuring many user-generated 'Brawl-like' combat experiences.
This app serves as a purely offline-capable alternative for casual players, though it lacks the social persistence and monetization depth that define the source app's retention model.
This app offers a 2D tactical defense experience that appeals to players interested in squad management and real-time unit deployment within a simplified visual environment.
This app competes for the same casual strategy audience by offering a faster, tower-defense-focused combat loop that contrasts with the slower base-building pace of the source app.
This app provides a low-barrier, World War II-themed entry point for strategy fans who prefer rapid trench-assault gameplay over the long-term base-building cycles of the source app.
This app serves as a direct alternative for players seeking real-time PvP combat, though it shifts the monetization model toward digital asset ownership and token-based economies.
This title competes for the same base-building and alliance-focused audience by leveraging a well-known franchise to drive long-term character collection and faction-based strategy.
New entrants(4)
Block Clashers targets the competitive arena space by combining unit merging mechanics with PvP castle battling.
Directly challenges mo.co's 'flexible role' system with a 'Rune' system that allows for total classless character customization.
Differentiators
- Strong publishing network across Asia and growing global presence
- Focus on deep, hardcore RPG mechanics for mobile
This newcomer enters the action category, attempting to capture players interested in narrative-driven combat experiences.
Targets the casual simulation audience by focusing on the fishing aspect of the farming-simulator experience.
The Analyst's Read
The bottom line on Supercell
Bottom line
Supercell remains a category leader in high-retention strategy games, though it faces a critical inflection point in balancing aggressive monetization with the sentiment of its aging veteran player base. Their ability to successfully launch new IP while managing legacy title fatigue will define their next growth cycle.
Frequently asked questions
How many apps does Supercell publish?
What kind of apps does Supercell make?
What is Supercell's top app?
In how many countries are Supercell's apps available?
What fed this analysis
- Apps analyzed:
- 11
- With full intel:
- 11
- With overview:
- 11
- Website scraped:
- yes
- Social presence:
- yes
