Supercell
For competitive mobile gamers and strategy enthusiasts seeking long-term progression, social clan interaction, and high-intensity multiplayer sessions.
Clash of Clans
Snapshot
Who is Supercell?
Creating high-polish, long-term social strategy games that foster competitive global communities and clan-based play.
Target audience
Portfolio
Free 11Last updated
Clash of Clans
v18.350.8
3mo ago
Publisher DNA
What defines Supercell?
Publisher DNA
Primary focus
Competitive mobile strategy and MOBA games
Scale
studio
Target audience
Competitive mobile gamers and strategy enthusiasts seeking long-term progression, social clan interaction, and high-intensity multiplayer sessions.
Signature Patterns
- •Heavy reliance on established IP (Clash, Brawl) to cross-promote and anchor new titles.
- •Freemium monetization model centered on progression acceleration and seasonal battle passes.
- •Deep integration of social and competitive structures like Clans, Task Forces, and Neighborhoods.
- •High-polish visual style and UI consistency across strategy and simulation genres.
- •Frequent update cycles focusing on live-ops events and seasonal content.
Portfolio momentum
With 55 updates across 9 active apps in the last 6 months and a major release within the last week, the publisher maintains an exceptionally high development cadence.
Portfolio
What does Supercell ship?
Apps
11 apps analysed
Deep character-specific meta-play driven by unique super abilities
- Fast-paced match duration allows players to fit quick sessions into their daily schedules
- Matchmaking systems consistently pair experienced players with unskilled teammates, creating an unfair competitive environment
Dominate the battlefield! Lead armies in RTS, multiplayer & base-building wars.
High-fidelity tropical art style sustains brand recognition
- Long-term players appreciate the core strategy gameplay that has kept them engaged for over a decade
- Recent updates have caused widespread loss of task force and clan memberships for long-term players
Bring the action! Brawl for the glory in multiplayer battle royale games.
Community-contributed map cycles reduce content fatigue
- The core gameplay loop provides an engaging and addictive experience that keeps long-term players returning daily
- Unbalanced matchmaking pairs low-trophy players against significantly more experienced opponents, causing frustration and unfair match outcomes
High production value (Simpsons/Futurama creators)
- Content Quality
- Onboarding and Discovery
Epic combat strategy game. Build your village, train your troops & go to battle!
Long-term village progression creates deep user lock-in
- The core gameplay loop provides a relaxing and satisfying experience for players building their villages
- Frequent disconnections and game crashes during active attacks disrupt the competitive experience for many players
Distributed across 20 markets, strongest in Europe.
Based on 6 of 11 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil6 / 6
- Mexico6 / 6
- United States6 / 6
- Canada1 / 6
Europe (9)
- France6 / 6
- Germany6 / 6
- Italy6 / 6
- Netherlands6 / 6
- Portugal6 / 6
›+4 more europe markets
- Spain6 / 6
- Sweden3 / 6
- Turkey3 / 6
- United Kingdom1 / 6
Asia-Pacific (7)
- Japan6 / 6
- South Korea6 / 6
- Australia3 / 6
- India3 / 6
- Indonesia3 / 6
›+2 more asia-pacific markets
- Singapore3 / 6
- Vietnam3 / 6
Core markets (6/6 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
6
Neutral / mixed
5
Negative apps
40/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Supercell compete with?
The rivals identified
Nemeses(6)
Harvest Land directly competes for the same casual farming demographic by layering complex RPG elements and social guild mechanics over a traditional farm-building foundation.
The most direct rival in the 'monster hunting' sub-genre, specifically designed for short-duration, mobile-first combat sessions.
Differentiators
- Global leader in location-based gaming and AR technology
- Proven track record of maintaining massive, long-term player communities
- Strong partnerships with major global IPs like Capcom and Nintendo
Competes for long-term strategy players through complex, multi-week military scenarios.
The most direct rival in the 'accessible MOBA' space, offering team-based hero combat with a massive global IP and similar match lengths.
With over 1.3 million ratings and a high release velocity, this title captures the same core farming-simulator audience while maintaining a more aggressive update schedule.
Bullet Echo competes directly for the mobile battle royale audience by offering fast-paced, squad-based tactical combat that mirrors the session-length and intensity of Brawl Stars.
Contenders(17)
A high-production value action-strategy game that competes directly for the 'lane-based' mobile RTS audience using a massive global IP.
Differentiators
- Unrivaled expertise in the ARPG genre with the Diablo franchise
- High production values in cinematics, sound design, and world-building
- Strong cross-platform ecosystem between PC and mobile
A new entrant attempting to pivot farming-adjacent mechanics into an open-world urban exploration context.
A direct competitor that focuses on cooperative gameplay and community-driven farm management.
One of the earliest and most successful 'Clash-like' games that focuses heavily on fast-paced hero combat.
This title targets the same top-down arena combat space but narrows the focus specifically to tank-based vehicle warfare.
A long-standing competitor that maintains a massive user base and consistent feature updates within the farming simulation genre.
Fortnite competes for the same high-intensity multiplayer battle royale market share, targeting players who prefer larger-scale, third-person shooter mechanics.
It targets the simulation-heavy segment of the farming market, focusing on realistic machinery and agricultural operations.
Both target mobile strategy players with base-building and combat mechanics, but War Commander emphasizes direct unit control and instant repairs over asynchronous deployment.
A major competitor that evolved the genre with seamless zooming and real-time movement on a persistent world map.
This app captures the same farming-simulator audience but shifts the focus toward survival-based island exploration and crafting.
The dominant mobile MOBA that, while more complex, competes for the same audience looking for competitive team-based multiplayer.
A high-growth ARPG that mirrors mo.co's focus on 'Rifts' through its gate-clearing and boss-hunting gameplay.
Differentiators
- Expertise in adapting popular Asian IPs for global mobile audiences
- Strong live-ops cadence with frequent content updates and events
- High-end graphical optimization for mobile devices
This app competes for the tractor-driving and vehicle-simulation niche within the broader farming category.
A long-standing rival that uses puzzle-based mini-games to drive acquisition into a deep 4X strategy core.
This app targets the casual battle royale demographic with a simplified progression system and accessible multiplayer shooting mechanics.
Leverages a high-profile legacy brand to compete directly for the casual farming simulator market share.
Same space(29)
Targets the mobile-first, idle-farming audience with a focus on quick, bite-sized production cycles.
A top-grossing peer that combines survival mechanics (temperature management) with traditional 4X strategy.
Competes for the 'idle' segment of the farming market, where automation is prioritized over active manual labor.
This app competes for the same strategic-minded player base by offering real-time PvP combat with a focus on unit control.
State.io shares the same real-time strategy DNA, focusing on fast-paced, competitive arena combat that appeals to the same mobile-first strategy audience.
Occupies the niche of social, collection-based farming games with a strong emphasis on community interaction.
While open-world, it shares the same mid-core audience looking for high-quality action combat and character progression.
Differentiators
- Industry-leading revenue generation and production budgets
- Mastery of cross-platform play and global cultural impact
This title competes for the same real-time PvP strategy audience, leveraging established IP to drive competitive engagement.
Shares the zombie-themed survival strategy space while adding first-person gunship simulation.
Captures the same strategy market by combining base-building with high-octane combat loops.
The primary platform where users now discover and share stickers, including unofficial fan-made Clash content.
Differentiators
- Dominant market share in the GIF and sticker distribution space
- Deep API integrations with Instagram, WhatsApp, and TikTok
- Real-time cultural relevance through trending content
The pioneer of 'bite-sized' mobile action sessions that mo.co is evolving into a full multiplayer experience.
Differentiators
- Masters of the 'hybrid-casual' genre, blending simple mechanics with deep meta-progression
- Highly effective user acquisition and monetization scaling
Targets the casual farming niche with a simplified, hyper-casual approach to resource management.
Appeals to the same social-heavy strategy player base through alliance-based fantasy combat.
Appeals to the same strategy audience through historical military combat and unit control.
Targets the same real-time strategy audience with a focus on tactical unit management.
Targets the same real-time strategy audience through multiplayer PvP matches.
Shares the casual, high-volume download appeal of the target app within the broader farming/simulation ecosystem.
Competes for the same tower defense strategy audience with an arcade-style shooting loop.
Competes for the same strategy audience by blending base-defense with platformer mechanics.
Serves the same competitive strategy audience through real-time head-to-head tower defense combat.
Targets the same base-building strategy demographic with a zombie-themed survival simulation.
Shares the tower defense strategy space with a focus on fast-paced, social-connected combat.
A primary platform where the target audience spends time, featuring many user-generated 'Brawl-like' combat experiences.
While not lane-based, it is the primary competitor for the attention of competitive mobile card-strategy players.
Targets the same base-building strategy audience with a focus on historical progression.
Combines real-time card-based unit deployment with a strong narrative IP, appealing to the same competitive strategy demographic.
Targets the same military strategy audience through trench-assault combat loops.
Shares the same historical strategy demographic through turn-based military simulation.
New entrants(5)
Block Clashers targets the competitive arena space by combining unit merging mechanics with PvP castle battling.
Directly challenges mo.co's 'flexible role' system with a 'Rune' system that allows for total classless character customization.
Differentiators
- Strong publishing network across Asia and growing global presence
- Focus on deep, hardcore RPG mechanics for mobile
This newcomer enters the action category, attempting to capture players interested in narrative-driven combat experiences.
Targets the casual simulation audience by focusing on the fishing aspect of the farming-simulator experience.
Shares the same tactical strategy audience by blending sniper shooting with base management.
The Analyst's Read
The bottom line on Supercell
Bottom line
Supercell remains a category leader in high-retention strategy games, though it faces a critical inflection point in balancing aggressive monetization with the sentiment of its aging veteran player base. Their ability to successfully launch new IP while managing legacy title fatigue will define their next growth cycle.
Frequently asked questions
How many apps does Supercell publish?
What kind of apps does Supercell make?
What is Supercell's top app?
In how many countries are Supercell's apps available?
What fed this analysis
- Apps analyzed:
- 11
- With full intel:
- 11
- With overview:
- 11
- Website scraped:
- yes
- Social presence:
- yes