+8
Supercell
For competitive mobile gamers and strategy enthusiasts seeking long-term progression, social clan interaction, and high-intensity multiplayer sessions.
Known for
For competitive mobile gamers and strategy enthusiasts seeking long-term progression, social clan interaction, and high-intensity multiplayer sessions.
Creating high-polish, long-term social strategy games that foster competitive global communities and clan-based play.
Target audience
Portfolio
Free 11Last updated
Brawl Stars Animated Emojis
v67.264
3mo ago
Primary focus
Competitive mobile strategy and MOBA games
Scale
studio
Target audience
Competitive mobile gamers and strategy enthusiasts seeking long-term progression, social clan interaction, and high-intensity multiplayer sessions.
With 55 updates across 9 active apps in the last 6 months and a major release within the last week, the publisher maintains an exceptionally high development cadence.
11 apps analysed
Diverse Brawler roster allows for deep, personality-driven meta-game variety
Dominate the battlefield! Lead armies in RTS, multiplayer & base-building wars.
Recurring mini-events maintain interest between major content drops
Bring the action! Brawl for the glory in multiplayer battle royale games.
High-velocity combat loop maintains daily active usage
High production value (Simpsons/Futurama creators)
Epic combat strategy game. Build your village, train your troops & go to battle!
Deep base-building mechanics create long-term retention
Distributed across 20 markets, strongest in Europe.
Based on 5 of 11 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
8
Neutral / mixed
3
Negative apps
44/100
Avg sentiment score
A direct farming simulator alternative that emphasizes cooperative gameplay and social interaction.
Strategic outlook coming soon.
What fed this analysis
While a match-3 game, it competes for the same casual 'decorating and building' audience as the target app.
The most direct rival in the 'monster hunting' sub-genre, specifically designed for short-duration, mobile-first combat sessions.
Differentiators
The most direct rival in the 'accessible MOBA' space, offering team-based hero combat with a massive global IP and similar match lengths.
Bullet Echo competes directly for the mobile tactical shooter audience by emphasizing high-stakes, squad-based PvP combat and unique hero-driven mechanics similar to Brawl Stars.
A top-grossing peer that combines survival mechanics (temperature management) with traditional 4X strategy.
A high-production value action-strategy game that competes directly for the 'lane-based' mobile RTS audience using a massive global IP.
Differentiators
A major competitor that evolved the genre with seamless zooming and real-time movement on a persistent world map.
A long-standing rival that uses puzzle-based mini-games to drive acquisition into a deep 4X strategy core.
Combines farming with exploration and adventure elements, appealing to the same casual simulation audience.
A high-fidelity farming simulator that leverages a legacy brand to capture the same casual farming demographic.
A long-standing direct competitor in the farming simulator space that maintains a massive, dedicated player base.
Fortnite captures the same battle royale market segment, competing for the same time-share of players who enjoy high-production, competitive multiplayer experiences.
One of the earliest and most successful 'Clash-like' games that focuses heavily on fast-paced hero combat.
The dominant mobile MOBA that, while more complex, competes for the same audience looking for competitive team-based multiplayer.
A high-growth ARPG that mirrors mo.co's focus on 'Rifts' through its gate-clearing and boss-hunting gameplay.
Differentiators
While open-world, it shares the same mid-core audience looking for high-quality action combat and character progression.
Differentiators
The premium benchmark for the farming simulator genre, setting the standard for depth and player agency.
Agent Dash competes for the casual, short-session mobile gamer who values quick reflexes and gadget-based progression.
The primary platform where users now discover and share stickers, including unofficial fan-made Clash content.
Differentiators
The pioneer of 'bite-sized' mobile action sessions that mo.co is evolving into a full multiplayer experience.
Differentiators
This title occupies the casual arcade-action space, appealing to players who enjoy rapid-fire combat and upgrade-heavy progression loops.
Pure Sniper competes for the attention of mobile gamers who prefer weapon-focused progression and short-burst PvP combat.
A long-standing farming simulator that serves as a baseline for the genre's standard feature set.
This app targets the casual shooter demographic, offering a similar quick-session, mission-based experience to Brawl Stars' shorter game modes.
A primary platform where the target audience spends time, featuring many user-generated 'Brawl-like' combat experiences.
While not lane-based, it is the primary competitor for the attention of competitive mobile card-strategy players.
Combines real-time card-based unit deployment with a strong narrative IP, appealing to the same competitive strategy demographic.
Adjacent simulation genre that captures the same 'cozy' aesthetic and casual management audience as the target app.
TOREROWA introduces a 3-player party matchmaking system that directly challenges the small-team cooperative dynamics of Brawl Stars.
This newcomer targets the military-themed action niche, potentially siphoning players interested in vehicle-based combat.
An emerging threat that leverages the popular 'merge' mechanic to modernize the traditional farming simulation loop.
An emerging, hyper-casual leaning farming game that has seen significant recent activity and user growth.
Directly challenges mo.co's 'flexible role' system with a 'Rune' system that allows for total classless character customization.
Differentiators
A rising title that blends farming with RPG-lite exploration, showing strong recent engagement metrics.
