Clash of Clans is a combat strategy game for iOS and Android where players build villages, train troops, and compete in team-based Clan Wars.
Product velocity
Steady
Daily rank 🇺🇸
#24
▼2Games · free
Sentiment
4.5
64.3M reviews
Nemesis
Lords Mobile: Kingdom Wars
The App DNA
What makes this app unique?
Players engage with the game to satisfy the need for long-term strategic planning and social competition within a persistent, evolving environment.
For Strategy game players interested in long-term base building, resource management, and competitive social clan play.
What does it look like?
Key features
Team-based competitive combat against other player groups globally
Customizable gear and companion units that modify Hero abilities in battle
How much does it cost?
Freemium model relies on microtransactions to bypass time-gated building and training mechanics.
Velocity
Steady developmentnew contentcompetitive featuresseasonal eventsShow more...
Clash of Clans maintains a steady development cadence, averaging approximately one release every 3 to 4 weeks. The development team consistently delivers major content updates, including new heroes, pets, and seasonal passes, which keep the gameplay loop fresh. The latest release demonstrates a focus on expanding endgame content with the addition of the Guardian and Legend League reworks. The app operates as a service, utilizing regular content drops to sustain player engagement.
Who built it?
Supercell
11 apps tracked · Games
Brawl Stars
Clash Royale
Hay Day
Boom Beach: War Strategy Game
Hay Day Stickers
Squad Busters
Clash-A-Rama
mo.co
Brawl Stars Animated Emojis
Clash Theater StickersUser Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate the core gameplay loop provides a relaxing and satisfying experience for players building their villages and long-term players appreciate the evolution of the game mechanics and the consistent content updates provided, but report frequent disconnections and game crashes during active attacks disrupt the competitive experience for many players.
How are ratings & reviews evolving?
What users say, by theme
- The core gameplay loop provides a relaxing and satisfying experience for players building their villages
- Long-term players appreciate the evolution of the game mechanics and the consistent content updates provided
- Frequent disconnections and game crashes during active attacks disrupt the competitive experience for many players
60 of 524 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Clash of Clans
How's the Games market?
Clash of Clans sits #25 Free / #8 Grossing in the US strategy category, maintaining a consistent top-tier presence. The gap between its discovery rank and grossing rank indicates a high-conversion player base, though monetization pressure is beginning to impact sentiment.
Read the market outlookThe rivals identified
By IGG.COM
The most direct rival in the combat strategy space, blending base-building with deep RPG hero mechanics and large-scale kingdom warfare.
- Integrated RPG-style 'Hero Stages' that offer a separate side-scrolling combat mode
- More complex kingdom-level politics and 'Wonder' captures for server-wide dominance
- Heavier emphasis on hero equipment and talent trees compared to the village-centric focus of Clash
State of Survival: Zombie WarContender
Castle Clash: World RulerContender
EvonyContender
Rise of KingdomsContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Clash of Clans
Where is it heading?
The combat strategy market is consolidating around titles that offer deeper social-political mechanics or fluid tactical movement. Clash of Clans remains a category pillar, but the lack of reliable connectivity during competitive play and the removal of social discovery tools drive churn. Addressing technical instability and regional payment accessibility is critical to defending its chart position against more modern, feature-rich rivals.
- Frequent disconnections during critical attacks erode the competitive experience, driving churn among the most engaged, high-spending clan players.
- The latest release introduces significant new units and league reworks, demonstrating that the development team is still actively investing in core gameplay.
The SWOT
- Clan Wars network effects drive DAU/MAU ratio
- Long-term village progression creates deep user lock-in
- Consistent content update cadence maintains player interest
- Localized payment methods in emerging regions could unlock revenue
- Server-wide social objectives could counter kingdom-warfare rivals
Next best moves
Audit server-side connection stability during Clan Wars because disconnections are the #1 competitive frustration → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The removal of world chat was a necessary trade-off for safety…
Read the full takeFeature gaps
Kingdom-level political mechanics (available in Lords Mobile but absent here) +1
Since the last report: Technical instability and the removal of world chat have driven a decline in sentiment, shifting the overall outlook from mixed to negative despite a consistent content release cadence.
Bottom line
Addressing technical instability is the primary lever to protect the core competitive experience. If the team stabilizes the connection-loss rate, the existing social network effects will continue to defend the market position against modern 4X rivals.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Clash of Clans still worth playing in 2026?
What is the difference between Clash of Clans and Clash Royale?
Does Clash of Clans have intrusive ads?
What is a good alternative to Clash of Clans?
Sources
Report last updated