IGG SINGAPORE PTE
For hardcore mobile gamers and competitive strategy enthusiasts interested in long-term base building and guild-based social warfare.
Lords Mobile: Kingdom Wars
Snapshot
Who is IGG SINGAPORE PTE?
Delivering deep, competitive 4X strategy and hero-based RPG experiences for a global audience of hardcore mobile gamers.
Target audience
Portfolio
Free 24Last updated
Lords Mobile: Kingdom Wars
vVARY
4mo ago
Publisher DNA
What defines IGG SINGAPORE PTE?
Publisher DNA
Primary focus
Mid-core 4X strategy and hero-RPG games
Scale
studio
Target audience
Hardcore mobile gamers and competitive strategy enthusiasts interested in long-term base building and guild-based social warfare.
Signature Patterns
- •Core gameplay loops blending 4X base-building with real-time hero-RPG combat mechanics.
- •Monetization via tiered monthly subscriptions ($4.99–$9.99) and battle passes alongside traditional consumable IAPs.
- •High-fidelity visual styles ranging from Norse mythology to post-apocalyptic survival and high fantasy.
- •Heavy investment in social infrastructure, including dedicated cross-app community and guild-management tools like IGG Hub.
Portfolio momentum
The publisher maintains an exceptionally high-cadence live-ops schedule, delivering 99 updates across 19 active apps in the last 6 months.
Company profile
medium confidence- Headquarters
- Singapore
Portfolio
What does IGG SINGAPORE PTE ship?
Apps
24 apps analysed
Non-intrusive ad model allows resource acquisition without interrupting core gameplay
- The classic server option provides long-term players with a nostalgic experience that feels rewarding
- Frequent crashes occurring immediately after the loading screen prevent users from accessing the game
Analysis in progress
Analysis in progress
The epic world of fantasy and action returns in Clash of Lords 2!
Tactical depth via real-time skill activation
- Long-term Engagement
- Aggressive Monetization (Pay-to-Win)
Analysis in progress
Distributed across 17 markets, strongest in Europe.
Based on 6 of 24 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States6 / 6
- Brazil4 / 6
- Mexico4 / 6
- Canada1 / 6
Europe (7)
- France4 / 6
- Germany4 / 6
- Italy4 / 6
- Portugal4 / 6
- Spain4 / 6
›+2 more europe markets
- Turkey1 / 6
- United Kingdom1 / 6
Asia-Pacific (6)
- Japan4 / 6
- South Korea4 / 6
- Australia1 / 6
- India1 / 6
- Indonesia1 / 6
›+1 more asia-pacific market
- Singapore1 / 6
Core markets (6/6 apps)
User Sentiment
How do users feel about their apps?
6
Positive apps
6
Neutral / mixed
2
Negative apps
54/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does IGG SINGAPORE PTE compete with?
The rivals identified
Nemeses(6)
Operates in the same strategy ecosystem with a focus on steampunk-inspired fantasy elements.
The definitive benchmark for the base-building strategy genre, competing directly for the same core audience of competitive warlords and guild-focused players.
Differentiators
- Market leader in the mobile strategy genre with multi-billion dollar franchises
- Exceptional long-term live operations and community management
- Proven ability to maintain top-tier chart positions for over a decade
Both titles target the base-building strategy audience, utilizing guild-based competition as the primary hook for long-term engagement.
Maintains a high-frequency release cadence with eight updates in the last six months, signaling a more aggressive live-ops strategy than the target.
Dominates the survival-strategy niche with a massive, highly active user base and a consistent, high-frequency update cadence.
Both apps compete for the same zombie-themed strategy audience by utilizing base-building and alliance-based combat mechanics within the strategy category.
Contenders(8)
A major market player that leverages aggressive cross-genre marketing and frequent content updates to maintain high visibility.
Differentiators
- Aggressive and effective user acquisition strategies
- Strong monetization through limited-time events and hero packs
Demonstrates the highest update velocity in the category, signaling a commitment to constant feature iteration.
The premier high-production fantasy CCG that uses a similar faction-based (Craft) system but with much deeper tactical gameplay.
Differentiators
- Market leader in high-fidelity mobile RPGs and card games
- Exceptional art direction and production budgets
- Mastery of long-term player retention through narrative content
A foundational title in the genre that continues to maintain a massive, albeit aging, user base.
The gold standard for mobile 4X strategy that competes for the same hardcore strategy audience through superior RTS mechanics.
Differentiators
- Market leader in innovative 4X mechanics
- Exceptional global marketing reach and high-budget cinematic production
Serves the same fantasy-RPG audience with a focus on social and cooperative gameplay elements.
A modern evolution of the hero-battler CCG that competes for the same audience of strategy-focused collectors.
Differentiators
- Expertise in hybrid-genre monetization
- Data-driven approach to feature implementation
- Strong presence in the mid-core strategy market
Directly competes for the same fantasy-themed RPG player base with a similar progression structure.
Same space(21)
Targets the same strategy audience with a survival-themed loop and alliance-based social competition.
Differentiators
- Current leader in the 'Survival-Strategy' sub-genre
- Exceptional ability to blend narrative themes with deep monetization
Targets strategy players with a battle simulator loop that complements the base-building experience.
A dominant force in the broader strategy category, though it focuses on card-based combat rather than kingdom building.
known for
The Ants: Underground Kingdom
Applies traditional 4X strategy mechanics to a nature-based simulation, capturing a similar audience through unique visuals.
The primary platform where gaming communities naturally congregate, often rendering official social hubs redundant.
Differentiators
- Unmatched network effects in the gaming community space
- Platform-agnostic positioning makes it a default tool for all players
- Rapid feature iteration based on power-user feedback
Competes for the same strategy-focused user base by replacing passive base management with high-octane lane-based combat.
Leverages a strong intellectual property to anchor its survival-strategy gameplay within a familiar narrative framework.
Targets strategy purists who prefer direct unit control and competitive multiplayer environments.
Shares the fantasy-strategy genre and real-time troop control mechanics found in competitive strategy titles.
Appeals to the same strategy audience by emphasizing direct unit control and historical military themes.
Appeals to the same strategy demographic through a mix of resource management and historical hero collection.
Targets the same strategy MMO audience with large-scale military conquest and alliance-based social interaction.
While a turn-based RPG, it competes for the exact same demographic of fantasy-strategy collectors and high-spenders.
Differentiators
- Industry-leading monetization and live-ops
- Massive scale in user acquisition
Shares the same core RTS mechanics but differentiates through a distinct historical-mythological setting.
Shares the RPG category but utilizes a satirical, non-fantasy theme to capture a different audience segment.
Total Battle competes for the same 4X strategy player base by using RPG-style hero progression to anchor long-term engagement.
Shares the core strategy-conquest mechanics but differentiates through a distinct, non-human thematic setting.
Shares the lane-based strategy focus but scales combat to larger unit counts than typical base-builders.
Castle Busters captures the same competitive strategy audience but shifts the focus from empire-building to fast-paced 1v1 tactical combat.
Targets the same mobile strategy demographic but shifts from base-building to real-time card deployment.
Provides an action-oriented RPG experience that prioritizes manual skill over the target's idle mechanics.
New entrants(6)
Recent activity indicates a push to capture market share in the RPG space with a focus on narrative.
Last Shelter: War Z targets the same base-building and alliance-warfare demographic with a zombie-apocalypse theme.
Demonstrates high recent activity and a pivot toward modern engagement models, making it a rising threat in the broader games category.
Disrupting the entire CCG category with ultra-fast matches and a unique 'snapping' gambling mechanic.
Differentiators
- Backed by massive resources for global scaling
- Aggressive pursuit of top-tier IPs
An emerging threat that has successfully shipped updates in the last three months, showing active development.
A recent entrant leveraging a major IP to disrupt the established strategy market with high-quality production.
The Analyst's Read
The bottom line on IGG SINGAPORE PTE
Bottom line
IGG is a benchmark for long-term portfolio retention, successfully operating legacy strategy titles while scaling new high-production 4X hits. Their aggressive live-ops cadence and integrated social ecosystem create a significant barrier to entry for new competitors in the mid-core strategy space.
Frequently asked questions
How many apps does IGG SINGAPORE PTE publish?
What kind of apps does IGG SINGAPORE PTE make?
What is IGG SINGAPORE PTE's top app?
In how many countries are IGG SINGAPORE PTE's apps available?
What fed this analysis
- Apps analyzed:
- 19
- With full intel:
- 18
- With overview:
- 19
- Website scraped:
- yes
- Social presence:
- yes
