IGG SINGAPORE PTE
For hardcore mobile gamers and competitive strategy enthusiasts interested in long-term base building and guild-based social warfare.
Lords Mobile: Kingdom Wars
Snapshot
Who is IGG SINGAPORE PTE?
Delivering deep, competitive 4X strategy and hero-based RPG experiences for a global audience of hardcore mobile gamers.
Target audience
Portfolio
Free 24Last updated
Lords Mobile: Kingdom Wars
vVARY
6mo ago
Publisher DNA
What defines IGG SINGAPORE PTE?
Publisher DNA
Primary focus
Mid-core 4X strategy and hero-RPG games
Scale
studio
Target audience
Hardcore mobile gamers and competitive strategy enthusiasts interested in long-term base building and guild-based social warfare.
Signature Patterns
- •Core gameplay loops blending 4X base-building with real-time hero-RPG combat mechanics.
- •Monetization via tiered monthly subscriptions ($4.99–$9.99) and battle passes alongside traditional consumable IAPs.
- •High-fidelity visual styles ranging from Norse mythology to post-apocalyptic survival and high fantasy.
- •Heavy investment in social infrastructure, including dedicated cross-app community and guild-management tools like IGG Hub.
Portfolio momentum
The publisher maintains an exceptionally high-cadence live-ops schedule, delivering 99 updates across 19 active apps in the last 6 months.
Company profile
medium confidence- Headquarters
- Singapore
Portfolio
What does IGG SINGAPORE PTE ship?
Apps
24 apps analysed
Non-intrusive ad model allows resource acquisition without interrupting core gameplay
- The classic server option provides long-term players with a nostalgic experience that feels rewarding
- Frequent crashes occurring immediately after the loading screen prevent users from accessing the game
Analysis in progress
Analysis in progress
The epic world of fantasy and action returns in Clash of Lords 2!
Tactical depth via real-time skill activation
- Long-term Engagement
- Aggressive Monetization (Pay-to-Win)
Analysis in progress
Distributed across 17 markets, strongest in Europe.
Based on 6 of 24 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States6 / 6
- Brazil4 / 6
- Mexico4 / 6
- Canada1 / 6
Europe (7)
- France4 / 6
- Germany4 / 6
- Italy4 / 6
- Portugal4 / 6
- Spain4 / 6
›+2 more europe markets
- Turkey1 / 6
- United Kingdom1 / 6
Asia-Pacific (6)
- Japan4 / 6
- South Korea4 / 6
- Australia1 / 6
- India1 / 6
- Indonesia1 / 6
›+1 more asia-pacific market
- Singapore1 / 6
Core markets (6/6 apps)
User Sentiment
How do users feel about their apps?
6
Positive apps
6
Neutral / mixed
2
Negative apps
54/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does IGG SINGAPORE PTE compete with?
The rivals identified
Nemeses(5)
Operates in the same strategy ecosystem with a focus on steampunk-inspired fantasy elements.
Both titles target the same base-building strategy audience and rely on long-term guild-based competition to drive retention.
Differentiators
- Market leader in the mobile strategy genre with multi-billion dollar franchises
- Exceptional long-term live operations and community management
- Proven ability to maintain top-tier chart positions for over a decade
Maintains a high-frequency release cadence with eight updates in the last six months, signaling a more aggressive live-ops strategy than the target.
Dominates the survival-strategy niche with a massive, highly active user base and a consistent, high-frequency update cadence.
Both apps target the empire-building strategy demographic with historical Middle Eastern themes, creating direct competition for users seeking long-term dynasty management.
Contenders(17)
A major market player that leverages aggressive cross-genre marketing and frequent content updates to maintain high visibility.
Differentiators
- Aggressive and effective user acquisition strategies
- Strong monetization through limited-time events and hero packs
Last War:Survival targets the same base-building demographic but shifts the combat loop to a lane-based system.
This app competes for the same hardcore zombie-strategy audience by offering a hybrid tower defense mechanic that expands the core base-building loop.
A foundational title in the genre that continues to maintain a massive, albeit aging, user base.
Leverages a strong intellectual property to anchor its survival-strategy gameplay within a familiar narrative framework.
Rise of Kingdoms occupies the same MMO strategy space, relying on persistent world conquest and alliance warfare.
Differentiators
- Market leader in innovative 4X mechanics
- Exceptional global marketing reach and high-budget cinematic production
Dark War:Survival targets the same zombie-themed strategy audience but utilizes a more streamlined survival loop than the complex empire-building in Conquerors.
The premier high-production fantasy CCG that uses a similar faction-based (Craft) system but with much deeper tactical gameplay.
Differentiators
- Market leader in high-fidelity mobile RPGs and card games
- Exceptional art direction and production budgets
- Mastery of long-term player retention through narrative content
Both applications target the zombie-themed survival and base-building audience, creating direct competition for player attention in the post-apocalyptic mobile gaming segment.
Both applications target the zombie-themed strategy market with a focus on alliance-based base-building and competitive multiplayer, directly competing for the same survival-strategy player demographic.
Both applications target the same zombie-survival strategy audience and rely on alliance-based PvP, forcing them to compete for the same player base in the mobile strategy category.
Both apps target the zombie-themed survival strategy audience, competing for user time spent on base-building and resource management.
Serves the same fantasy-RPG audience with a focus on social and cooperative gameplay elements.
Both titles target the post-apocalyptic base-building strategy audience, competing for player time within the survival simulation sub-genre.
Both titles target strategy gamers interested in empire-building and alliance-based multiplayer, placing them in direct competition for the same niche audience.
A modern evolution of the hero-battler CCG that competes for the same audience of strategy-focused collectors.
Differentiators
- Expertise in hybrid-genre monetization
- Data-driven approach to feature implementation
- Strong presence in the mid-core strategy market
Directly competes for the same fantasy-themed RPG player base with a similar progression structure.
Same space(33)
A rapidly rising strategy title that blends survival mechanics with traditional hero-based base building.
Differentiators
- Current leader in the 'Survival-Strategy' sub-genre
- Exceptional ability to blend narrative themes with deep monetization
Kingdom Clash shares the same tower defense and strategy foundation, focusing on 3D battle simulation.
Lordrush is a direct peer in the tower defense strategy niche, focusing on fortress reconstruction and resource gathering.
Art Of War 3 targets the same competitive strategy segment but differentiates through a direct-control engine that provides higher tactical fidelity than Conquerors.
Mob Control competes for the same casual strategy audience by utilizing mob-multiplication mechanics to drive high session engagement.
This app serves the same tactical survival audience but avoids the administrative base-building overhead of the source by focusing on lane-based defense.
This app competes for the same base-defense strategy audience by aligning its core shooter loop with promotional creative to drive acquisition.
A dominant force in the broader strategy category, though it focuses on card-based combat rather than kingdom building.
This app captures the same zombie-survival strategy audience by using a match-3 combat loop to lower the barrier to entry compared to the source's base-building focus.
Risk of war - Wartime Glory provides a board-game style strategy experience for players who prefer classic tactical combat over city building.
known for
The Ants: Underground Kingdom
Applies traditional 4X strategy mechanics to a nature-based simulation, capturing a similar audience through unique visuals.
Gods and Glory competes for the same MMO strategy audience by utilizing a unique combat system in a 4X environment.
The primary platform where gaming communities naturally congregate, often rendering official social hubs redundant.
Differentiators
- Unmatched network effects in the gaming community space
- Platform-agnostic positioning makes it a default tool for all players
- Rapid feature iteration based on power-user feedback
Stronghold Kingdoms Castle Sim provides a medieval grand-strategy experience for players who prioritize castle defense and political gameplay.
Grand War offers a sandbox strategy simulator for players interested in Napoleonic and WWI tactical army management.
Alliance At War targets the same fantasy strategy audience by blending SLG mechanics with real-time troop control.
Forge of Empires competes for the same historical-simulation player base but uses a turn-based, age-progression loop that favors long-term retention over real-time combat.
HERO WARS Defense competes in the tower defense space by emphasizing hero-centric base defense and progression.
Game of War - Fire Age is a direct peer in the action strategy MMO space, focusing on alliance-based kingdom domination.
Hustle Castle targets the same medieval strategy RPG audience with a focus on castle management and hero progression.
This app occupies the same military strategy space by offering real-time battles and alliance-based resource gathering.
Days of Empire shares the Ottoman Empire setting and base-building focus, acting as a direct alternative for players seeking historical war simulations.
While a turn-based RPG, it competes for the exact same demographic of fantasy-strategy collectors and high-spenders.
Differentiators
- Industry-leading monetization and live-ops
- Massive scale in user acquisition
Shares the same core RTS mechanics but differentiates through a distinct historical-mythological setting.
Shares the RPG category but utilizes a satirical, non-fantasy theme to capture a different audience segment.
Shares the core strategy-conquest mechanics but differentiates through a distinct, non-human thematic setting.
Castle Crush: Clash Cards Game shares the same card-strategy audience but differentiates through match-three puzzle mechanics.
Colonies at War targets the empire-strategy audience with a focus on 19th-century colonial expansion and naval control.
Game of Sultans shares the historical-simulation theme and union-based social mechanics, acting as a direct alternative for players seeking empire management.
World Conqueror 4 provides a turn-based alternative for strategy players interested in historical military simulations.
European War 6: 1804 offers a grand-strategy alternative for players interested in the Napoleonic era, focusing on campaign-based tactical battles.
Clash Survival targets the same zombie-themed strategy audience by focusing on hero recruitment and base development.
Provides an action-oriented RPG experience that prioritizes manual skill over the target's idle mechanics.
New entrants(5)
Recent activity indicates a push to capture market share in the RPG space with a focus on narrative.
Demonstrates high recent activity and a pivot toward modern engagement models, making it a rising threat in the broader games category.
Disrupting the entire CCG category with ultra-fast matches and a unique 'snapping' gambling mechanic.
Differentiators
- Backed by massive resources for global scaling
- Aggressive pursuit of top-tier IPs
An emerging threat that has successfully shipped updates in the last three months, showing active development.
A recent entrant leveraging a major IP to disrupt the established strategy market with high-quality production.
The Analyst's Read
The bottom line on IGG SINGAPORE PTE
Bottom line
IGG is a benchmark for long-term portfolio retention, successfully operating legacy strategy titles while scaling new high-production 4X hits. Their aggressive live-ops cadence and integrated social ecosystem create a significant barrier to entry for new competitors in the mid-core strategy space.
Frequently asked questions
How many apps does IGG SINGAPORE PTE publish?
Where is IGG SINGAPORE PTE based?
What kind of apps does IGG SINGAPORE PTE make?
What is IGG SINGAPORE PTE's top app?
In how many countries are IGG SINGAPORE PTE's apps available?
What fed this analysis
- Apps analyzed:
- 19
- With full intel:
- 18
- With overview:
- 19
- Website scraped:
- yes
- Social presence:
- yes
