Plarium
For mid-core strategy gamers interested in clan-based competition and casual players seeking creative simulation and puzzle-solving experiences.
Vikings: War of Clans PvP
Snapshot
Who is Plarium?
Delivering immersive, clan-based strategy and hybrid-casual experiences to a global community of over 500 million registered players.
Target audience
Portfolio
Free 3Last updated
Vikings: War of Clans PvP
v7.0.2.1115
5mo ago
Publisher DNA
What defines Plarium?
Publisher DNA
Primary focus
Mid-core strategy and hybrid-casual simulation games
Scale
indie
Target audience
Mid-core strategy gamers interested in clan-based competition and casual players seeking creative simulation and puzzle-solving experiences.
Signature Patterns
- •Heavy emphasis on clan-based social mechanics and alliance systems
- •Freemium monetization model utilizing in-app purchases for resources and progression boosts
- •Focus on long-term retention through hero customization and city-building progression
- •Hybridization of core gameplay loops, such as combining Match-3 with simulation
Portfolio momentum
Released 7 updates across 3 apps in the last 6 months, with the most recent major release occurring 16 days ago.
Portfolio
What does Plarium ship?
Apps
3 apps analysed
Solve fun Match 3 puzzle levels in a family game with cute pets and wild animals
Accessible match-three mechanics sustain organic install velocity
- Core match-three gameplay loop provides an addictive and entertaining experience for casual players
- Frequent game freezes and crashes during high-stakes moments cause loss of progress and resources
Epic MMO war game: build your city, summon warriors, and conquer Kingdoms
Cross-platform launcher expands daily active usage time
- Guild-based social network effects increase player switching costs
War of Сivilizations. Strategy building war game. Rise of cultures and kingdoms
Nordic aesthetic maintains thematic immersion
- Core gameplay loop provides long-term entertainment value for players who enjoy social clan interactions
- Aggressive monetization pressure forces players to spend significant capital to remain competitive in events
Distributed across 20 markets, strongest in Europe.
Based on 2 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Canada2 / 2
- Mexico2 / 2
- United States2 / 2
- Brazil1 / 2
Europe (9)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Spain2 / 2
- Turkey2 / 2
›+4 more europe markets
- United Kingdom2 / 2
- Netherlands1 / 2
- Portugal1 / 2
- Sweden1 / 2
Asia-Pacific (7)
- Australia2 / 2
- India2 / 2
- Indonesia2 / 2
- Singapore2 / 2
- Vietnam2 / 2
›+2 more asia-pacific markets
- Japan1 / 2
- South Korea1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Plarium compete with?
The rivals identified
Nemeses(3)
Both titles compete for the same mid-core strategy audience by offering kingdom building and PvP combat, forcing players to choose between the social clan focus of Vikings: War of Clans PvP and the real-time tactical control of Gods of Olympus.
Dominates the 4X strategy niche with massive scale and a high-frequency update cadence that dwarfs the target app's current engagement.
This is the only direct thematic rival in the pool that combines zoo management with match-3 mechanics at a comparable scale.
Contenders(11)
Both titles target the same 4X strategy demographic by centering gameplay on persistent global server warfare and kingdom-building mechanics.
known for
The Ants: Underground Kingdom
Applies the core 4X kingdom-building loop to a unique nature-themed setting, proving the model's versatility.
Leverages a massive global IP to capture the same 4X strategy audience with high-fidelity character collection.
Both titles compete for the mid-core strategy audience by utilizing clan-based social structures and competitive PvP combat to drive long-term engagement.
Both titles compete for the same mid-core strategy audience by offering competitive PvP combat and progression-heavy military themes.
Both titles target the 4X strategy MMO audience by centering gameplay on alliance-based kingdom building and real-time PvP combat.
The industry standard for narrative-driven match-3 restoration games, setting the bar for production quality.
Both titles target the competitive strategy segment, requiring players to manage troop deployment and resource exploitation within PvP environments.
Both titles target the Nordic-themed strategy audience, forcing a choice between the social-heavy 4X kingdom building of Vikings: War of Clans PvP and the solo-focused roguelike tower defense of Viking Hero TD.
Both titles compete for the same mobile strategy audience by offering base construction and PvP combat mechanics within a persistent war-themed environment.
A strong contender that successfully blends high-quality narrative storytelling with match-3 mechanics.
Same space(14)
Competes for the same hardcore PVP audience by offering a persistent, social-heavy environment built on long-term clan bonds.
Captures the same core strategy audience through alliance-based social loops while replacing traditional base-building with high-octane lane combat.
Uses merge mechanics instead of match-3, but targets the exact same garden-restoration audience.
Occupies the same persistent MMO military space, utilizing real-world map integration to facilitate large-scale alliance governance.
Retains a similar strategy player base through a long-standing guild-based social structure and non-linear base development.
Targets the same competitive strategy audience by focusing on tactical deck-building and card-based military simulation.
Targets the same base-building demographic but shifts the focus toward historical progression and accessible, low-barrier gameplay.
Adjacent simulation genre that competes for the same casual audience's time and attention.
Diverts strategy players with a merge-to-upgrade mechanic that removes the wait times found in traditional kingdom builders.
Shares the same Nordic MMO strategy theme, appealing to players seeking similar kingdom-building and clan-based conquest mechanics.
Competes for the same historical strategy audience by offering deeper meta-game systems like university and council research.
Targets the same long-form strategy audience by requiring complex resource management and alliance coordination for world dominance.
Shares the same historical Viking-era theme, though it shifts the gameplay style to turn-based strategy for a different tactical experience.
Offers a similar MMO strategy experience centered on tribal expansion and resource management within a Celtic historical setting.
New entrants(4)
Rapidly gained market share by combining makeover simulation with high-quality match-3 puzzles.
Aggressive release velocity and high-growth merge mechanics make this a significant emerging threat.
Demonstrates extreme growth velocity with 17 releases in six months, signaling a highly agile development team.
Shows high market penetration through creative building mechanics that appeal to the same base-construction audience.
The Analyst's Read
The bottom line on Plarium
Bottom line
Plarium is an established studio with a proven ability to scale complex, social-heavy strategy titles. Their portfolio demonstrates a clear divide between high-intensity PvP strategy and accessible casual simulation, providing a balanced approach to the mid-core market.
Frequently asked questions
How many apps does Plarium publish?
What kind of apps does Plarium make?
What is Plarium's top app?
In how many countries are Plarium's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 3
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes
