Plarium
For mid-core strategy gamers interested in clan-based competition and casual players seeking creative simulation and puzzle-solving experiences.
Vikings: War of Clans PvP
Snapshot
Who is Plarium?
Delivering immersive, clan-based strategy and hybrid-casual experiences to a global community of over 500 million registered players.
Target audience
Portfolio
Free 3Last updated
Vikings: War of Clans PvP
v7.0.2.1115
4mo ago
Publisher DNA
What defines Plarium?
Publisher DNA
Primary focus
Mid-core strategy and hybrid-casual simulation games
Scale
indie
Target audience
Mid-core strategy gamers interested in clan-based competition and casual players seeking creative simulation and puzzle-solving experiences.
Signature Patterns
- •Heavy emphasis on clan-based social mechanics and alliance systems
- •Freemium monetization model utilizing in-app purchases for resources and progression boosts
- •Focus on long-term retention through hero customization and city-building progression
- •Hybridization of core gameplay loops, such as combining Match-3 with simulation
Portfolio momentum
Released 7 updates across 3 apps in the last 6 months, with the most recent major release occurring 16 days ago.
Portfolio
What does Plarium ship?
Apps
3 apps analysed
Solve fun Match 3 puzzle levels in a family game with cute pets and wild animals
Accessible match-three mechanics sustain organic install velocity
- Core match-three gameplay loop provides an addictive and entertaining experience for casual players
- Frequent game freezes and crashes during high-stakes moments cause loss of progress and resources
Epic MMO war game: build your city, summon warriors, and conquer Kingdoms
Cross-platform launcher expands daily active usage time
- Guild-based social network effects increase player switching costs
War of Сivilizations. Strategy building war game. Rise of cultures and kingdoms
Nordic aesthetic maintains thematic immersion
- Core gameplay loop provides long-term entertainment value for players who enjoy social clan interactions
- Aggressive monetization pressure forces players to spend significant capital to remain competitive in events
Distributed across 20 markets, strongest in Europe.
Based on 2 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Canada2 / 2
- Mexico2 / 2
- United States2 / 2
- Brazil1 / 2
Europe (9)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Spain2 / 2
- Turkey2 / 2
›+4 more europe markets
- United Kingdom2 / 2
- Netherlands1 / 2
- Portugal1 / 2
- Sweden1 / 2
Asia-Pacific (7)
- Australia2 / 2
- India2 / 2
- Indonesia2 / 2
- Singapore2 / 2
- Vietnam2 / 2
›+2 more asia-pacific markets
- Japan1 / 2
- South Korea1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Plarium compete with?
The rivals identified
Nemeses(3)
Both titles target mid-core strategy gamers building mythological empires, competing directly for player time and in-app purchases. Gods of Olympus captures players seeking fast-paced tactical reflexes, contrasting with the asynchronous clan mechanics of Vikings.
Dominates the 4X strategy niche with massive scale and a high-frequency update cadence that dwarfs the target app's current engagement.
This is the only direct thematic rival in the pool that combines zoo management with match-3 mechanics at a comparable scale.
Contenders(7)
known for
The Ants: Underground Kingdom
Applies the core 4X kingdom-building loop to a unique nature-themed setting, proving the model's versatility.
Leverages a massive global IP to capture the same 4X strategy audience with high-fidelity character collection.
A direct 4X strategy competitor that mirrors the target's core city-building and resource management loops.
Both titles target the mid-core strategy MMO market by centering their core loops on global alliances and real-time PvP combat.
The industry standard for narrative-driven match-3 restoration games, setting the bar for production quality.
Both target mid-core strategy gamers with base building and PvP combat, though War Legends focuses on PC-style RTS mechanics while Vikings relies on asynchronous 4X clan dynamics.
A strong contender that successfully blends high-quality narrative storytelling with match-3 mechanics.
Same space(19)
Rise of the Townies targets casual real-time strategy players with beginner-friendly mechanics.
LEGION: RTS focuses on short-session multiplayer real-time strategy battles.
Whiteout Survival competes for the same survival-strategy demographic through alliance-based warfare and idle mechanics.
Thronefall provides a minimalist real-time strategy alternative for players seeking fast-paced base defense.
Nightfall: Kingdom Frontier TD offers a tower defense strategy experience with day-night cycle mechanics.
Last War:Survival captures the strategy-survival market with high-octane combat loops and hero collection.
Uses merge mechanics instead of match-3, but targets the exact same garden-restoration audience.
March of Empires targets the persistent-world MMO strategy audience with faction-specific tactical advantages.
Kingdom Maker targets medieval strategy MMO players with noble-breeding and alliance-based warfare.
Castle Clash: World Ruler retains a similar veteran strategy audience through deep guild-based social structures.
SIEGE: World War II provides a tactical military card strategy experience for players interested in competitive PvP.
Rise of Cultures targets strategy players interested in historical simulation and long-term empire expansion.
Iron Marines offers a tactical real-time strategy alternative with sci-fi themes for players seeking unit management.
Adjacent simulation genre that competes for the same casual audience's time and attention.
OrcWar RTS targets the real-time strategy audience with a 3D single-player mission structure.
Dark War:Survival targets the zombie-themed base-building segment with a focus on survivor recruitment.
DomiNations appeals to strategy players through historical progression and long-term base management.
Mob Control occupies the arcade-strategy space, appealing to players who want faster, session-based combat loops.
Last Asylum: Plague appeals to the same strategy-simulation audience by using a distinct plague-doctor aesthetic.
New entrants(5)
Rapidly gained market share by combining makeover simulation with high-quality match-3 puzzles.
Aggressive release velocity and high-growth merge mechanics make this a significant emerging threat.
Warline: Sniper Strike blends tactical shooting with real-time strategy for a hybrid experience.
Demonstrates extreme growth velocity with 17 releases in six months, signaling a highly agile development team.
Shows high market penetration through creative building mechanics that appeal to the same base-construction audience.
The Analyst's Read
The bottom line on Plarium
Bottom line
Plarium is an established studio with a proven ability to scale complex, social-heavy strategy titles. Their portfolio demonstrates a clear divide between high-intensity PvP strategy and accessible casual simulation, providing a balanced approach to the mid-core market.
Frequently asked questions
How many apps does Plarium publish?
What kind of apps does Plarium make?
What is Plarium's top app?
In how many countries are Plarium's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 3
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes