FunPlus International AG
For competitive mid-core gamers who value long-term social alliances, deep resource management, and high-production-value fantasy or post-apocalyptic settings.
State of Survival: Zombie War
Snapshot
Who is FunPlus International AG?
Delivering deep 4X strategy and RPG experiences for competitive mobile gamers through high-fidelity world-building and global social play.
Target audience
Portfolio
Free 22Last updated
State of Survival: Zombie War
v1.25.900
6mo ago
Publisher DNA
What defines FunPlus International AG?
Publisher DNA
Primary focus
Mid-core 4X strategy and RPG games
Scale
studio
Target audience
Competitive mid-core gamers who value long-term social alliances, deep resource management, and high-production-value fantasy or post-apocalyptic settings.
Signature Patterns
- •Heavy reliance on 4X strategy mechanics combined with base-building and hero progression
- •Aggressive monetization via tiered subscriptions and consumable resource IAPs
- •Strategic use of major entertainment IPs (DC, Foundation) to differentiate in crowded genres
- •High-fidelity 3D graphics and narrative-driven exploration mini-games
- •Intense live-ops cadence with frequent updates and seasonal crossover events
Portfolio momentum
With 132 releases across 15 active apps in the last 6 months, the publisher maintains an exceptionally high-frequency live-ops and update cadence.
Portfolio
What does FunPlus International AG ship?
Apps
22 apps analysed
Analysis in progress
Mount, aim, and FIRE! Beat 500 unique levels with your cannon and wisdom!
Alliance-based social network creates inter-player dependency
- 500-level demolition library sustains early-game retention
Match 3 Puzzle RPG game with PVP Battles Dragons in Call of Antia world
High quality character art and voice acting contribute to an immersive initial experience for new players
- The core match three puzzle mechanics combined with RPG hero collection provide a satisfying gameplay loop
- Aggressive pay to win mechanics force players to spend significant money to remain competitive in ranked modes
Collect and upgrade DC Super Heroes & Villains for epic multiplayer PvP battles
- Realistic anime-style character models and high-quality voice acting provide an immersive narrative experience for players
- Aggressive pay-to-win mechanics force players to spend thousands of dollars to unlock or upgrade iconic champions
Multi-layered base-building loop sustains daily active usage [Retention Mechanism]
- Diverse space exploration and ship building mechanics provide a deep, engaging experience for new players
- Aggressive pay-to-win mechanics force players into disadvantageous combat scenarios against high-spending opponents
Distributed across 17 markets, strongest in Europe.
Based on 10 of 22 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States10 / 10
- Brazil9 / 10
- Mexico6 / 10
Europe (9)
- France9 / 10
- Germany9 / 10
- Portugal9 / 10
- Spain9 / 10
- Italy8 / 10
›+4 more europe markets
- Netherlands6 / 10
- Sweden3 / 10
- Turkey2 / 10
- United Kingdom2 / 10
Asia-Pacific (5)
- Japan4 / 10
- South Korea4 / 10
- India2 / 10
- Indonesia2 / 10
- Singapore2 / 10
Core markets (10/10 apps)
User Sentiment
How do users feel about their apps?
2
Positive apps
1
Neutral / mixed
11
Negative apps
32/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does FunPlus International AG compete with?
The rivals identified
Nemeses(4)
Both titles target the same medieval fantasy strategy audience, competing directly for long-term engagement through dragon-based warfare and alliance-driven multiplayer mechanics.
Both titles target the sci-fi strategy market through base-building and fleet-based alliance warfare mechanics. They compete directly for players seeking large-scale space combat and cooperative mission structures.
Both titles compete for the same 4X strategy and base-building player base, utilizing freemium models to drive engagement through alliance-based social gameplay and resource management loops.
Both apps compete for the same match-three RPG audience by combining hero collection, base management, and alliance-based multiplayer loops.
Contenders(8)
Whiteout Survival captures the same alliance-based social segment through high-frequency live-ops and hero level sharing.
Differentiators
- Strong track record in creating thematic strategy hits
- Excellent balance between casual progression and hardcore late-game
- Highly effective cross-channel marketing campaigns
Both titles compete for the same 4X strategy player base by offering base-building and alliance-based warfare loops, forcing them to vie for attention within the same saturated mobile strategy market.
Both apps compete for the match-3 RPG audience by combining hero collection with alliance-based social systems.
Both titles target the match-3 RPG segment by combining hero collection with base building mechanics. They compete directly for players seeking fantasy-themed puzzle progression loops.
Both titles compete for players in the match-3 RPG category by blending puzzle combat with character progression. They target the same audience seeking fantasy-themed gameplay loops.
Both apps compete for the same match-three RPG audience by blending puzzle combat with hero collection and base management progression loops.
Both titles target the same 4X strategy and base-building audience, competing for player time and spend within the mobile strategy category.
The pioneer of the 'puzzle-hook' strategy genre, using physics-based puzzles to drive acquisition for a traditional war game.
Differentiators
- Proven longevity in the highly competitive SLG market
- Deep understanding of high-whale monetization and retention
- Global reach with localized content for multiple regions
Same space(26)
Gems of War serves the same puzzle-RPG audience but removes stamina-gated play, allowing for extended sessions that contrast with the resource-limited loop of Call of Antia.
Mecha Domination targets the same base-building and resource-management audience within a post-apocalyptic setting.
This app appeals to the same strategy-focused demographic by integrating roguelike combat upgrades into a tower defense framework.
This app targets the same space-themed progression audience with an idle loop that focuses on ship management and resource gathering.
Call of Dragons targets the same fantasy-strategy audience but uses 3D terrain and real-time unit control to differentiate.
Last War:Survival targets the same alliance-based strategy demographic but uses lane-based combat to drive faster daily habits.
This app competes for the same space-themed strategy audience by emphasizing large-scale alliance warfare and fleet management.
Art of War 3 targets the same real-time strategy demographic with a focus on direct unit control.
Rumble Bag captures the strategy-focused audience of Misty Continent by shifting the core loop from base-building to inventory-management tactics.
This app occupies the survival-strategy space, targeting players who enjoy post-apocalyptic base construction and resource management.
This app targets the same strategy MMO audience with atmospheric survival mechanics, though it lacks the social alliance depth of the source app.
This app targets the same city-building strategy audience by blending historical progression with hero-based tactical combat.
Rise of Castles targets the same nation-versus-nation strategy audience through persistent global server combat.
This app competes for the same sci-fi strategy audience by offering a massive, story-driven campaign that prioritizes long-term content over live-ops.
Game of War shares the same real-time strategy MMO foundation and global alliance focus as the source app.
This app targets the same strategy audience with a hybrid idle-tower defense loop that focuses on unit placement rather than alliance warfare.
Zero City competes for the same survival-strategy audience by focusing on bunker management rather than open-world war.
Dark War:Survival occupies the same zombie-themed strategy space but offers a more streamlined survival loop.
This app shares the post-apocalyptic base-building theme, focusing on underwater refuge management as a variation on space-based survival.
Vikings: War of Clans competes for the same 4X strategy audience through deep social clan dynamics.
This app appeals to the same base-building audience but shifts the focus toward idle progression and narrative discovery rather than competitive warfare.
Top War: Battle Game competes for casual strategy players by replacing construction timers with merge-based progression.
Wolf Game targets the same territory-conquest audience through a seamless, single-map environment.
Boom Beach shares the same long-term base-building and alliance-based social structure as the source app.
Travian: Legends targets the same strategy MMO audience through long-term alliance coordination and resource management.
This title shares the survival city-builder space but uses a plague-doctor theme to capture a simulation-focused audience that overlaps with the sci-fi base-building demographic.
New entrants(2)
This app targets the same mobile strategy demographic by providing an automated progression loop that contrasts with the active management required in Misty Continent.
Both apps compete for the same strategy-RPG player base, though this title focuses on zombie-themed underground base management rather than sci-fi hero collection.
The Analyst's Read
The bottom line on FunPlus International AG
Bottom line
FunPlus is a dominant force in the 4X strategy category, leveraging a live-ops-heavy model to sustain aging flagships. Their ability to integrate premium IPs provides a significant UA advantage, though maintaining long-term user sentiment remains their primary operational challenge.
Frequently asked questions
How many apps does FunPlus International AG publish?
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What fed this analysis
- Apps analyzed:
- 15
- With full intel:
- 15
- With overview:
- 15
- Website scraped:
- yes
- Social presence:
- yes
