Ancient Battle icon
Animal Transform: Epic Race 3D icon
Army Commander icon
+146

Lion Studios

For casual mobile gamers seeking short, physics-based, or simulation-style entertainment with low barrier to entry.

149apps4.4(16.2M) Multi-theme

Snapshot

Who is Lion Studios?

Scaling mobile games through data-driven publishing and vertical integration with the AppLovin ad-tech ecosystem.

Target audience

Casual mobile gamers seeking shortPhysics-basedOr simulation-style entertainment with low barrier to entry

Top rival

Voodoo

Other rivals

Portfolio

Free 149
149
apps
Games138
Puzzle2
Action1
Adventure1

Last updated

Hooked Inc: Fishing Games

v3.0.2

10mo ago

Active

Publisher DNA

What defines Lion Studios?

Publisher DNA

Primary focus

Mobile games · hyper-casual and casual genres

Scale

scale-up

Target audience

Casual mobile gamers seeking short, physics-based, or simulation-style entertainment with low barrier to entry.

Origin

Established as the publishing division of AppLovin to help mobile developers scale their games.

Active

Portfolio momentum

Released 97 updates or new titles in the last 6 months with 81 apps currently active in the portfolio.

Last release 11d agoActive apps 81Abandoned 58

Portfolio

What does Lion Studios ship?

Apps

149 apps analysed

Ancient Battle icon
Ancient Battle

Ancient Battle: Rome gives a unique ancient style wargaming experience.

4.6(14.7K)
View Intel →

High-quality visual graphics and unit designs create an immersive military simulation experience on mobile devices

  • Fast-paced tactical combat matches provide a satisfying experience for players seeking short-duration strategy sessions
  • Aggressive forced advertisements between every menu interaction and battle stage make the game feel unplayable
Army Commander icon
Army Commander

Build & conquer enemies!

4.1(143.3K)
View Intel →

Offline play capability allows users to bypass advertisement interruptions during their gaming sessions

  • The core army combat loop provides a highly engaging and rewarding experience for long-term players
  • Frequent advertisement interruptions during gameplay cycles significantly degrade the user experience and perceived value

Analysis in progress

Analysis in progress

Distributed across 19 markets, strongest in Europe.

Based on 52 of 149 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • United States52 / 52
  • Brazil39 / 52
  • Mexico38 / 52
  • Canada4 / 52

Europe (9)

  • France41 / 52
  • Germany39 / 52
  • Spain39 / 52
  • Portugal38 / 52
  • Sweden10 / 52
+4 more europe markets
  • Italy5 / 52
  • Turkey4 / 52
  • United Kingdom4 / 52
  • Netherlands1 / 52

Asia-Pacific (6)

  • Japan42 / 52
  • South Korea39 / 52
  • Australia4 / 52
  • India4 / 52
  • Indonesia4 / 52
+1 more asia-pacific market
  • Singapore4 / 52

Core markets (52/52 apps)

United States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does Lion Studios compete with?

The rivals identified

Nemeses(4)

Kolibri Games

known forIdle Bank Tycoon: Money Game

1 app4.6Games

A dominant force in the bank-themed idle genre with massive scale and high-frequency content updates.

IEC Global Pty

known forWater Sort Puzzle

2 apps4.6Puzzle

This app dominates the puzzle category with the highest review volume and consistent updates, directly competing for the same casual puzzle-solving audience.

Ketchapp

known for2048

1 app4.4Games

This is the most direct competitor, sharing the exact 2048 puzzle mechanics and maintaining high-frequency release cycles to stay relevant.

Rollic Games

known forMoney Rush

2 apps4.3Games

A high-velocity runner-style game that captures the 'money' theme through arcade-action mechanics.

Contenders(7)

Voodoo

known forMob Control

1 app4.3GamesAction

The dominant force in military-themed hyper-casual action, competing for the same 'mass-conquest' player motivation.

Differentiators

  • Successfully transitioning hyper-casual mechanics into long-term hybrid-casual hits
  • Advanced live-ops and seasonal event structures
MobilityWare

known forTetra Block - Puzzle Game

2 apps4.9GamesPuzzle

A strong adjacent puzzle competitor that captures the same 'casual brain-teaser' audience.

CrazyLabs

known forAlien Invasion: RPG Idle Space

1 app4.3Games

The current gold standard for 'Arcade Idle' mechanics, demonstrating the peak potential of this app's core gameplay loop.

Easybrain

known forBlockudoku®: Block Puzzle Game

1 app4.5Puzzle

A staple in the puzzle category that competes for the same casual time-share as the target app.

Guru Smart Holding

known forBall Sort Puzzle - Color Game

5 apps4.9Puzzle

A high-performing sorting puzzle that captures a massive audience through frequent content updates and refined mechanics.

John Andersen

known for2048 Game

1 app4.4Games

A high-scale alternative that mirrors the target's core gameplay loop with a massive user base.

SUPERBOX

known forDrop The Number : Merge Puzzle

1 app4.7Games

An aggressive innovator that evolves the 2048 mechanic into a more complex, high-engagement puzzle format.

Same space(9)

BoomBit Games

known forBridge Construction Simulator

1 app4.5Puzzle

Offers a physics-based puzzle experience that overlaps with the target's reliance on accuracy and trajectory.

GOODROID

known forWood Hexa Sort - Color Match

1 app4.7Puzzle

A niche sorting variant that competes for the same casual puzzle audience.

Hyper Hippo Publishing

known forAdVenture Capitalist:Simulator

1 app4.5Games

The industry standard for idle-capitalism games, serving as a benchmark for monetization and progression.

Jim Bonacci

known forHappy Wheels

1 app4.3Adventure

Shares the core appeal of slapstick, violent humor and creative character 'demise' through physics-based gameplay.

Moreno Maio

known forAntistress - relaxation toys

1 app4.7Puzzle

Occupies the relaxation-focused puzzle niche, offering a different value proposition than the target's action-puzzle style.

Muhammad Irfan

known forDraw it

1 app4.2Puzzle

A peer in the competitive casual space where users face off in quick-fire rounds, sharing the PVP audience of Mr Bullet.

Sirvo

known forThrees!

1 app4.5Games

The original inspiration for the 2048 genre, serving as the premium, high-quality benchmark for the category.

Supercent

known forBurger Please!

1 app4.4Games

Shares the same 'hyper-casual simulation' DNA, focusing on service-based management loops.

UNICO STUDIO

known forWho is? Brain Teaser & Riddles

1 app4.7Adventure

A dominant force in the scenario-puzzle sub-genre that competes directly for the same logic-seeking casual audience.

New entrants(3)

CTC Technology

known forNuts & Bolts 3D: Screw Puzzle

2 apps4.8Puzzle

An emerging puzzle trend that has seen recent updates and is gaining traction in the casual games market.

A direct thematic entrant released within the last 15 months, signaling a move toward 3D-first banking sims.

ZmnSoft

known forالعب 2048

1 app4.8Games

A recent market entrant showing high user satisfaction and rapid adoption in specific regional segments.

Frequently asked questions

How many apps does Lion Studios publish?
Lion Studios has 149 apps tracked by Marlvel, primarily in the Games category.
What kind of apps does Lion Studios make?
Lion Studios's portfolio is concentrated in Games and Puzzle, with an average rating of 4.4/5 across rated apps.
What is Lion Studios's top app?
By review volume across the portfolio, Hooked Inc: Fishing Games is Lion Studios's best-known app tracked by Marlvel.
In how many countries are Lion Studios's apps available?
Marlvel has tracked Lion Studios's apps across 19 countries.

What fed this analysis

Apps analyzed:
141
With full intel:
79
With overview:
141
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Lion Studios, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Lion Studios intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/lion-studios

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Data licensed under CC-BY-NC 4.0