+144
Lion Studios
For casual mobile gamers seeking short, physics-based, or simulation-style entertainment with low barrier to entry.
Known forDeath Incoming!
For casual mobile gamers seeking short, physics-based, or simulation-style entertainment with low barrier to entry.
Scaling mobile games through data-driven publishing and vertical integration with the AppLovin ad-tech ecosystem.
Target audience
Portfolio
Free 147Last updated
Death Incoming!
v2.1.14
3mo ago
Primary focus
Mobile games · hyper-casual and casual genres
Scale
scale-up
Target audience
Casual mobile gamers seeking short, physics-based, or simulation-style entertainment with low barrier to entry.
Origin
Established as the publishing division of AppLovin to help mobile developers scale their games.
Released 97 updates or new titles in the last 6 months with 81 apps currently active in the portfolio.
147 apps analysed
Superior visual fidelity compared to generic .io competitors
Analysis in progress
Offline play capability reduces dependency on stable network conditions
Analysis in progress
Analysis in progress
Distributed across 18 markets, strongest in Europe.
Based on 21 of 147 apps with localized market data — more coverage rolling in as scans complete · last scanned .
22
Positive apps
64
Neutral / mixed
51
Negative apps
46/100
Avg sentiment score
A dominant force in the bank-themed idle genre with massive scale and high-frequency content updates.
known forBank Manager Simulator 3D
Strategic outlook coming soon.
What fed this analysis
This is the most direct competitor, sharing the exact 2048 puzzle mechanics and maintaining high-frequency release cycles to stay relevant.
A high-velocity runner-style game that captures the 'money' theme through arcade-action mechanics.
The dominant force in military-themed hyper-casual action, competing for the same 'mass-conquest' player motivation.
Differentiators
The current gold standard for 'Arcade Idle' mechanics, demonstrating the peak potential of the target app's core gameplay loop.
A high-scale alternative that mirrors the target's core gameplay loop with a massive user base.
An aggressive innovator that evolves the 2048 mechanic into a more complex, high-engagement puzzle format.
The industry standard for idle-capitalism games, serving as a benchmark for monetization and progression.
Shares the core appeal of slapstick, violent humor and creative character 'demise' through physics-based gameplay.
A strong adjacent puzzle competitor that captures the same 'casual brain-teaser' audience.
A peer in the competitive casual space where users face off in quick-fire rounds, sharing the PVP audience of Mr Bullet.
The original inspiration for the 2048 genre, serving as the premium, high-quality benchmark for the category.
Shares the same 'hyper-casual simulation' DNA, focusing on service-based management loops.
A dominant force in the scenario-puzzle sub-genre that competes directly for the same logic-seeking casual audience.
A direct thematic entrant released within the last 15 months, signaling a move toward 3D-first banking sims.
A recent market entrant showing high user satisfaction and rapid adoption in specific regional segments.
