Rollic Games
For casual mobile gamers seeking short, satisfying gameplay loops, often featuring fashion, ASMR, or organization themes.
Hair Challenge
Snapshot
Who is Rollic Games?
Producing massive-scaling, player-centric mobile games that turn bold ideas into global hits for casual audiences.
Target audience
Portfolio
Free 137Last updated
Hair Challenge
v43.4.0
5mo ago
Publisher DNA
What defines Rollic Games?
Publisher DNA
Primary focus
Hyper-casual mobile games and puzzle-runners
Scale
scale-up
Target audience
Casual mobile gamers seeking short, satisfying gameplay loops, often featuring fashion, ASMR, or organization themes.
Signature Patterns
- •Heavy reliance on hyper-casual runner mechanics with unique visual progression metrics.
- •Monetization primarily driven by ad-supported freemium models with ad-removal IAPs.
- •Thematic focus on 'satisfying' or ASMR-style interactions like organizing, stacking, or cleaning.
- •Rapid release and update cycle designed to capitalize on short-lived mobile gaming trends.
Portfolio momentum
Maintaining an exceptionally high output with 221 releases in the last 6 months and a major release occurring within the last 24 hours.
Portfolio
What does Rollic Games ship?
Apps
137 apps analysed
- Core gameplay loop provides a satisfying and engaging experience for casual play sessions
- Excessive ad frequency interrupts gameplay flow and makes the experience feel unplayable for many
- Core gameplay loop provides an addictive experience that keeps players engaged during short sessions
- Aggressive energy mechanics and long recharge timers force players to pay for basic gameplay access
- Relaxing gameplay loop provides a satisfying time-killer experience for players who enjoy simple hoarding mechanics
- Frequent application crashes and launch failures prevent users from accessing the game after recent updates
- The core gameplay loop offers a satisfying way to pass time during short breaks
- Frequent crashes and loading screen freezes prevent users from accessing the game entirely
Strong publishing backing from Rollic Games
- High user rating (4.46) indicating strong core engagement
Americas-centric footprint across 8 markets.
Based on 48 of 137 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- United States48 / 48
- Canada1 / 48
Europe (2)
- Turkey1 / 48
- United Kingdom1 / 48
Asia-Pacific (4)
- Australia1 / 48
- India1 / 48
- Indonesia1 / 48
- Singapore1 / 48
Core markets (48/48 apps)
User Sentiment
How do users feel about their apps?
5
Positive apps
9
Neutral / mixed
60
Negative apps
31/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Rollic Games compete with?
The rivals identified
Nemeses(5)
A classic hyper-casual staple that competes for the same 'one-tap' casual gaming time-share.
Shares the core 'crowd-growth' runner DNA while focusing on combat-heavy progression.
Uses a similar traffic management loop but integrates complex obstacles to force strategic planning.
Both apps compete for the same casual merge-puzzle audience by pairing narrative progression with board-clearing mechanics. They directly contest for player session time within the same mobile category.
Targets the same casual puzzle enthusiasts with vehicle navigation mechanics.
Contenders(21)
Both apps target the casual puzzle market with freemium, tap-based sorting mechanics, competing for the same short-session player base.
Both apps target the casual puzzle demographic with color-matching logic, competing for the same short-session mobile gaming time.
Both apps target casual puzzle players with color-sorting mechanics, creating direct competition for the same user base seeking short, logic-based gaming sessions.
Both apps compete for the same casual merge-puzzle audience by utilizing narrative-driven restoration loops to drive long-term engagement.
Both apps compete for the same casual puzzle audience by utilizing merge-based gameplay loops and narrative-driven renovation mechanics.
Both apps compete for the same casual merge-puzzle audience by utilizing narrative-driven progression loops and identical freemium monetization models.
Both apps compete for casual puzzle gamers by utilizing sorting mechanics, creating direct overlap in short-session engagement.
Competes for the same traffic-puzzle audience by using a color-matched passenger dispatch loop.
Both apps target the casual puzzle segment with logic-based sorting mechanics, competing for the same stress-relief-seeking adult demographic.
Both apps compete for the same casual merge-puzzle audience by pairing core merge mechanics with narrative-driven progression and renovation tasks.
Both apps compete for the same casual puzzle demographic by using identical color-sorting mechanics and ad-supported monetization models.
Both apps target casual puzzle players with repetitive sorting mechanics and rely on ad-heavy monetization, creating direct competition for the same user base.
The foundational hyper-casual ball-bouncing game that targets the same audience looking for quick, physics-based entertainment.
Both titles utilize a merge-puzzle core loop and narrative-driven restoration mechanics, competing directly for the same casual player base. The shared focus on item-merging and space-restoration creates a direct overlap in user intent.
Both apps utilize a merge-puzzle core loop and town-restoration progression, competing for the same casual mobile gaming audience.
Occupies the same casual collecting-puzzle niche with a core loop focused on satisfying, short-session engagement.
Adjacent runner sub-genre that shares the 'collect-and-build' mechanic common in hyper-casual titles.
Both apps target the casual puzzle segment using identical color-sorting logic, competing directly for the same time-filler audience.
Both apps target the same casual puzzle demographic using identical color-sorting mechanics, forcing them to compete directly for the same time-filler usage patterns.
Both titles compete for the same casual merge-puzzle audience by pairing narrative-driven progression with fashion-themed gameplay loops.
Both apps target the casual puzzle demographic using color-matching mechanics, competing for the same time-filler usage pattern on mobile platforms.
Same space(51)
Targets the same idle-simulation audience as Money Rush, but focuses on a time-travel prestige cycle to anchor long-term retention.
Targets the same casual puzzle audience with a grid-based traffic-sorting mechanic.
Targets the same idle-tycoon audience as Money Rush, using a factory-management theme to differentiate its progression loop.
Shares the same casual sorting-puzzle audience by focusing on spatial reasoning and pin-based logic.
A high-quality incremental game with a dedicated casual fan base interested in automated wealth generation.
It competes for the active baseball player segment by offering technical performance analysis and swing feedback tools.
Competes for the same casual sorting-puzzle audience with a logic-based thread organization loop.
Targets the same idle-tycoon audience as Money Rush, focusing on real estate management and strategic office expansion.
Shares the level-based arcade runner space with Money Rush, but relies on speed-ramp mechanics for its core loop.
Coexists with Money Rush by using a hospitality-management theme to differentiate its idle-tycoon progression.
Coexists with Money Rush by using a criminal-syndicate theme to differentiate its idle-tycoon progression.
Shares the casual puzzle audience but focuses on kingdom-building progression rather than narrative-driven merge tasks.
Targets the same casual mental-reset audience with a tap-away mechanic that mirrors the core sorting loop.
Shares the same casual puzzle space with a focus on clearing traffic gridlocks.
Shares the grid-based traffic-sorting puzzle loop but suffers from similar ad-monetization friction.
Targets the same casual arcade audience as Money Rush, but uses a physics-based coin-pusher loop to differentiate its gameplay.
Targets the same casual puzzle audience with color-matching and spatial planning mechanics.
Targets the same casual traffic-puzzle audience with a color-matched passenger sorting mechanic.
Shares the same casual sorting-puzzle audience by focusing on precision placement and logical reasoning.
Targets the same idle-tycoon audience as Money Rush, but uses a grounded career-path narrative to differentiate its progression.
Targets the same idle-tycoon audience as Money Rush, but uses a prestige-based Angel Investor system to sustain long-term engagement.
Shares the same casual puzzle space with a focus on strategic planning to clear traffic.
Offers a similar block-placement puzzle experience for users seeking offline, ad-supported casual play.
Anchors the casual puzzle market through massive social infrastructure, creating a high-retention alternative for players frustrated by technical instability.
Shares the idle-simulation space with Money Rush, but uses a Super Manager system to drive gacha-style monetization.
Shares the same casual puzzle space with a focus on logical thinking through vehicle navigation.
Shares the casual logic-puzzle space, competing for the same time-constrained sessions via a similar grid-based progression.
Appeals to the same casual commuter audience with a sequential-navigation puzzle loop.
Targets the same casual puzzle audience with sliding vehicle mechanics.
Targets the same casual puzzle audience with a focus on bus jam and traffic escape challenges.
It captures the same baseball-interested demographic by providing essential live broadcast access and direct-to-consumer sports media content.
This app targets the analytical side of the baseball audience, competing for the time of users who engage with baseball through strategy and data.
Targets the same casual stress-relief demographic with a spatial sorting mechanic that mirrors the core sorting loop.
Targets the same casual logic-puzzle audience with a path-based connection mechanic.
Focuses on the same casual puzzle audience through a triple-match sorting loop.
Coexists with Money Rush by offering a competitive, skill-based wagering loop that replaces ad-supported progression with real-money tournaments.
Targets the same narrative-driven puzzle audience but shifts the focus toward 3D exploration and supernatural investigation.
Targets the same casual puzzle audience with a focus on spatial logic.
Targets the same casual sorting-puzzle audience with a triple-matching mechanic.
Competes for the same casual puzzle audience with a similar grid-based traffic-sorting mechanic.
Targets the same casual puzzle audience with a color-matching voxel block mechanic.
Appeals to the same puzzle-solving demographic by prioritizing atmospheric, narrative-heavy escape room experiences.
Targets the same idle-clicker audience as Money Rush, using a legacy system to encourage repeated investment cycles.
Shares the idle-tycoon space with Money Rush, but integrates cryptocurrency rewards as a primary retention hook.
This app competes for the attention of baseball fans by leveraging the sport's deep-rooted culture of collecting and trading memorabilia.
Coexists with Money Rush by adding social raiding mechanics to the standard idle-tycoon loop.
Provides a similar merge-based simulation loop, appealing to players interested in creative town-building and quest progression.
Targets casual players seeking simple, repeatable puzzle loops similar to the source app's merge mechanics.
Targets the same idle-simulation audience as Money Rush, focusing on passive income generation through park management.
Targets the same casual puzzle audience with a 3D shelf-sorting loop.
Directly overlaps with the merge-puzzle genre, offering a similar world-building progression loop.
New entrants(6)
Targets the same casual sorting-puzzle audience with a kitten-themed shelf organization mechanic.
Directly overlaps with the math-gate runner mechanics of Money Rush, focusing on educational arithmetic challenges.
A rising hybrid threat that uses gate-runner evolution mechanics as its primary user acquisition hook.
This newcomer addresses the practical need for tracking live game statistics, appealing to the same baseball-focused user base.
This app competes directly in the mobile gaming category by offering a more simulation-heavy approach to the baseball experience.
Shares the same casual liquid-sorting puzzle audience with a flask-based color matching loop.
The Analyst's Read
The bottom line on Rollic Games
Bottom line
Rollic is a dominant force in the hyper-casual space, demonstrating a sophisticated ability to productize viral mechanics at scale. Their high-volume release strategy and strong weighted rating suggest a disciplined approach to market testing and portfolio management.
Frequently asked questions
How many apps does Rollic Games publish?
What kind of apps does Rollic Games make?
What is Rollic Games's top app?
In how many countries are Rollic Games's apps available?
What fed this analysis
- Apps analyzed:
- 63
- With full intel:
- 53
- With overview:
- 63
- Website scraped:
- yes
- Social presence:
- yes
