ELEX Wireless
For competitive strategy gamers and MMO fans who prioritize long-term kingdom building and social alliance warfare.
Clash of Kings - CoKSnapshot
Who is ELEX Wireless?
Providing hardcore strategy enthusiasts with deep, alliance-driven kingdom-building experiences and a global competitive community.
Target audience
Portfolio
Free 2Last updated
Clash of Kings - CoK
v11.15.0
6mo ago
Publisher DNA
What defines ELEX Wireless?
Publisher DNA
Primary focus
Hardcore 4X strategy MMOs
Scale
indie
Target audience
Competitive strategy gamers and MMO fans who prioritize long-term kingdom building and social alliance warfare.
Signature Patterns
- •Heavy focus on the 'Clash of Kings' intellectual property
- •Monetization via freemium models with in-app purchases for resources and progression speed-ups
- •Emphasis on social features including global alliance systems and real-time combat
- •Portfolio strategy centered on deep engagement within a single core franchise
Portfolio momentum
Maintains a consistent update cadence for its flagship title, with 3 releases in the last 6 months and the most recent update occurring 4 days ago.
Portfolio
What does ELEX Wireless ship?
Apps
2 apps analysed
- Civilization-specific units reshape game dynamics, creating specialized progression paths that sustain long-term retention.
Civilization-based faction balance sustains long-term progression
- Core open world gameplay loop provides long-term entertainment value for veteran players
- Aggressive monetization pressure forces spending to remain competitive in high-level play
Distributed across 10 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (5)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Portugal1 / 1
- Spain1 / 1
Asia-Pacific (2)
- Japan1 / 1
- South Korea1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does ELEX Wireless compete with?
The rivals identified
Nemeses(1)
High-velocity development with 11 releases in six months demonstrates a superior commitment to live-ops compared to the target's stagnant state.
Contenders(3)
Provides a stable, updated alternative within the same sub-genre of kingdom management strategy games.
Dominates the strategy niche with massive scale and a consistent 12-release cadence over the last six months.
Established presence with consistent updates ensures it remains a primary alternative for the target's core demographic.
Same space(18)
Age of Origins targets the same hardcore strategy MMO audience as CoK by integrating tower defense into the 4X loop.
State.io targets the same strategy audience as CoK but focuses on minimalist, quick-session territory capture.
Whiteout Survival competes for the same alliance-based social strategy players by offering a winter-themed survival setting.
Last War:Survival captures the same alliance-focused strategy audience but replaces traditional kingdom building with arcade-style combat.
Nova Empire targets the same strategy MMO audience as CoK but shifts the setting to space-based fleet combat.
Kingdom Maker competes for the same medieval strategy audience as CoK by focusing on noble-breeding mechanics.
Empire Four Kingdoms targets the same medieval strategy audience as CoK by focusing on long-term community retention.
Rise of Cultures targets the same empire-building strategy audience as CoK but emphasizes cozy, historical progression.
Million Lords targets the same real-time strategy audience as CoK but removes build-timers to favor pure conquest.
Hustle Castle targets the same medieval strategy audience as CoK by focusing on base management and hero progression.
Age of Conquest IV targets the same strategy audience as CoK but focuses on turn-based grand strategy.
Dark War:Survival targets the same base-building strategy demographic as CoK but uses a zombie-themed survival setting.
Supremacy: Call of War 1942 appeals to the same strategy audience as CoK but focuses on long-form, historical WWII scenarios.
The industry benchmark for the strategy genre, serving as the primary ecosystem competitor for user attention.
Brutal Age targets the same MMO-SLG strategy audience as CoK by focusing on prehistoric tribe building.
Warhammer: Chaos & Conquest targets the same base-building strategy audience as CoK but within the Warhammer Fantasy universe.
High-frequency update cycle of 21 releases in six months indicates a focus on rapid feature iteration.
Game of Thrones: Conquest targets the same strategy audience as CoK by leveraging franchise-based kingdom building.
New entrants(2)
Lordrush targets the same medieval strategy audience as CoK by blending fortress building with tower defense.
Rapid growth and 8 releases in the last six months mark it as a disruptive emerging threat.
The Analyst's Read
The bottom line on ELEX Wireless
Bottom line
ELEX Wireless is a franchise-dependent publisher sustained by a veteran player base in the competitive 4X strategy niche. Their ability to maintain a top-grossing position with a decade-old title demonstrates significant community loyalty, though their narrow portfolio makes them highly sensitive to the lifecycle of a single IP.
Frequently asked questions
How many apps does ELEX Wireless publish?
What kind of apps does ELEX Wireless make?
What is ELEX Wireless's top app?
In how many countries are ELEX Wireless's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- no