Clash of Kings - CoK icon
Clash of Kings Sticker Pack icon

ELEX Wireless

For competitive strategy gamers and MMO fans who prioritize long-term kingdom building and social alliance warfare.

2apps3.8(4.5M)GamesStickers

Snapshot

Who is ELEX Wireless?

Providing hardcore strategy enthusiasts with deep, alliance-driven kingdom-building experiences and a global competitive community.

Target audience

Competitive strategy gamersMMO fans who prioritize long-term kingdom buildingSocial alliance warfare

Active nemesis

Lilith Games

Other rivals

Portfolio

Free 2
2
apps
Games1
Stickers1

Last updated

Clash of Kings - CoK

v11.15.0

7mo ago

Steady

Publisher DNA

What defines ELEX Wireless?

Publisher DNA

Primary focus

Hardcore 4X strategy MMOs

Scale

indie

Target audience

Competitive strategy gamers and MMO fans who prioritize long-term kingdom building and social alliance warfare.

Signature Patterns

  • •Heavy focus on the 'Clash of Kings' intellectual property
  • •Monetization via freemium models with in-app purchases for resources and progression speed-ups
  • •Emphasis on social features including global alliance systems and real-time combat
  • •Portfolio strategy centered on deep engagement within a single core franchise
Steady

Portfolio momentum

Maintains a consistent update cadence for its flagship title, with 3 releases in the last 6 months and the most recent update occurring 4 days ago.

Last release 4d agoActive apps 2

Portfolio

What does ELEX Wireless ship?

Apps

2 apps analysed

Clash of Kings - CoK icon
Clash of Kings - CoK

Establish the strongest kingdom & Conquer the World

3.8(2.2M)
  • Civilization-specific units reshape game dynamics, creating specialized progression paths that sustain long-term retention.
Clash of Kings Sticker Pack icon
Clash of Kings Sticker Pack

Establish the strongest kingdom & Conquer the World

3.8(2.2M)

Civilization-based faction balance sustains long-term progression

  • Core open world gameplay loop provides long-term entertainment value for veteran players
  • Aggressive monetization pressure forces spending to remain competitive in high-level play

Distributed across 10 markets, strongest in Europe.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • Brazil1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (5)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Portugal1 / 1
  • Spain1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • South Korea1 / 1

Core markets (1/1 apps)

BrazilFranceGermanyItalyJapanMexicoPortugalSouth KoreaSpainUnited States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

35/100

Avg sentiment score

Rivals

Who does ELEX Wireless compete with?

The rivals identified

Nemeses(1)

Lilith Games

known forRise of Kingdoms

2 apps4.5GamesStickers

High-velocity development with 11 releases in six months demonstrates a superior commitment to live-ops compared to the target's stagnant state.

Contenders(3)

FunPlus International AG

known forGuns of Glory: Lost Island

2 apps4.3Stickers

Provides a stable, updated alternative within the same sub-genre of kingdom management strategy games.

IGG SINGAPORE PTE

known forLords Mobile: Kingdom Wars

1 app4.5Stickers

Dominates the strategy niche with massive scale and a consistent 12-release cadence over the last six months.

Plarium

known forVikings: War of Clans PvP

1 app4.4Stickers

Established presence with consistent updates ensures it remains a primary alternative for the target's core demographic.

Same space(19)

Hong Kong Ke Mo software Co.

known forAge of Origins:Tower Defense

2 apps4.1GamesStickers

This app competes for the same hardcore strategy audience by offering a hybrid tower defense mechanic that contrasts with the pure empire-building focus of Clash of Kings.

Supercell

known forClash of Clans

2 apps4.5GamesStickers

The industry benchmark for the strategy genre, serving as the primary ecosystem competitor for user attention.

AI Games FZ

known forState.io - Conquer the World

1 app4.1Games

This territory capture game targets the same strategy audience as Clash of Kings but uses minimalist mechanics to facilitate faster, ad-supported sessions.

Bekko.com

known forThree Kingdoms:Overlord

1 app4.4Games

This grand strategy simulation targets the same historical empire-building audience as Clash of Kings but focuses on city governance and vassal management.

Century Games Innovation Pte

known forLordrush

1 app4.5Games

This tower defense strategy game targets the same medieval base-building audience as Clash of Kings.

Century Games Pte

known forWhiteout Survival

3 apps4.3Games

This winter-themed survival strategy app competes for the same alliance-focused audience as Clash of Kings but uses higher-frequency live-ops to maintain engagement.

FUNFLY PTE

known forLast War:Survival

1 app4.6Games

This title captures the same zombie-strategy audience as Clash of Kings but replaces static combat with a lane-based loop to increase session velocity.

Gameloft

known forWar Planet Online: MMO Battle

1 app4.1Games

This modern war title mirrors the alliance-based governance of Clash of Kings while providing a more persistent, real-world map integration for its combat.

Global Worldwide

known forKingdom Maker: Build Strategy

1 app4.3Games

This medieval strategy title shares the alliance warfare focus of Clash of Kings but adds a unique noble-breeding system to drive long-term player investment.

InnoGames

known forRise of Cultures: Kingdom game

1 app4.3Games

This historical city builder competes for the same empire-management audience as Clash of Kings but emphasizes a more cozy, low-stress progression loop.

Interesting Game Network

known forLast Empire – War Z: Strategy

1 app4.3Games

This zombie-themed survival strategy app competes for the same base-building player base as Clash of Kings.

LEME TECHNOLOGY CO.

known forLast Land: Empire War

1 app4.3Games

This medieval strategy MMO competes for the same empire-building audience as Clash of Kings by focusing on historical hero collection and faction warfare.

Machine Zone

known forGame of War - Fire Age

1 app2.2Games

This real-time strategy MMO shares the same alliance-based warfare and kingdom domination goals as Clash of Kings.

Omnilojo Pte

known forDark War:Survival

1 app4.4Games

This zombie-themed title competes for the same casual strategy audience as Clash of Kings but utilizes a more streamlined survival loop.

Stillfront Supremacy

known forSupremacy: Call of War 1942

1 app4.6Games

This app serves the same long-term empire-building audience but focuses on grand-scale WWII scenarios that require weeks of commitment rather than daily short-burst sessions.

TAP4FUN (HONGKONG)

known forBrutal Age: Horde Invasion

1 app3.6Games

This prehistoric-themed MMO shares the same alliance-based warfare structure as Clash of Kings but introduces terrain-based mechanics to differentiate its combat.

Tilting Point

known forWarhammer: Chaos & Conquest

1 app4.4Games

This title targets the same base-building strategy audience but utilizes a specific fantasy IP to differentiate its fortress-building and warlord collection mechanics.

TOP GAMES

known forEvony

1 app4.1Stickers

High-frequency update cycle of 21 releases in six months indicates a focus on rapid feature iteration.

ZERAUS DEVS LTDA

known forGrow Empire: Rome

1 app4.6Games

This app attracts the same historical strategy demographic but uses an offline-first design that serves markets where the cloud-dependent Clash of Kings struggles.

New entrants(1)

River Game HK

known forTop War: Battle Game

1 app4.6Stickers

Rapid growth and 8 releases in the last six months mark it as a disruptive emerging threat.

The Analyst's Read

The bottom line on ELEX Wireless

Bottom line

ELEX Wireless is a franchise-dependent publisher sustained by a veteran player base in the competitive 4X strategy niche. Their ability to maintain a top-grossing position with a decade-old title demonstrates significant community loyalty, though their narrow portfolio makes them highly sensitive to the lifecycle of a single IP.

Frequently asked questions

How many apps does ELEX Wireless publish?
ELEX Wireless has 2 apps tracked by Marlvel, primarily in the Games category.
What kind of apps does ELEX Wireless make?
ELEX Wireless's portfolio is concentrated in Games and Stickers, with an average rating of 3.8/5 across rated apps.
What is ELEX Wireless's top app?
By review volume across the portfolio, Clash of Kings - CoK is ELEX Wireless's best-known app tracked by Marlvel.
In how many countries are ELEX Wireless's apps available?
Marlvel has tracked ELEX Wireless's apps across 10 countries.

What fed this analysis

Apps analyzed:
2
With full intel:
1
With overview:
2
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by ELEX Wireless, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “ELEX Wireless intelligence.” Updated 2026-04-20. https://marlvel.ai/publishers/elex-wireless

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Data licensed under CC-BY-NC 4.0