Report updated May 4, 2026
Clash of Kings Sticker Pack
For strategy gamers interested in long-term base building, competitive alliance-based warfare, and historical civilization themes.
Clash of Kings Sticker Pack is a challenged stickers app that is free with in-app purchases. With a 3.8/5 rating from 2.2M reviews, it faces significant user friction. Users particularly appreciate core open world gameplay loop provides long-term entertainment value for veteran players, though aggressive monetization pressure forces spending to remain competitive in high-level play remains a common concern.
What is Clash of Kings Sticker Pack?
Clash of Kings Sticker Pack is a mobile utility app providing themed digital assets for players of the ELEX Wireless strategy game.
Players use these assets to facilitate alliance communication and social expression within the high-stakes environment of the main strategy title.
Current Momentum
v1.0
- Added Astral Energy to Unstable Store.
- Ran Monster Culling event in April.
- Optimized building upgrade interface.
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Five distinct civilizations with unique architectural styles and elite units.
Coordinated joint assaults and territory expansion with global players.
How much does it cost?
- Free-to-play with ad-supported content
- In-app purchases for game resources
Freemium model utilizing IAP for resource acceleration and ad-supported sessions to monetize the non-paying user base.
Who Built It?
ELEX Wireless
Providing hardcore strategy enthusiasts with deep, alliance-driven kingdom-building experiences and a global competitive community.
Portfolio
2
Apps
What other apps does ELEX Wireless make?
Explore the full ELEX Wireless report
Portfolio breakdown, audience, momentum, and every app published by ELEX Wireless.
What do users think recently?
High confidence · 50 reviews analyzed · Based on 50 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate core open world gameplay loop provides long-term entertainment value for veteran players, but report aggressive monetization pressure forces spending to remain competitive in high-level play.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Clash of Kings Sticker Pack?
How's The Stickers Market?
How does it evolve in the Stickers market?
The app maintains a 3.8 rating on Android with over 2 million reviews, but the lack of updates since 2016 on iOS signals a maintenance-mode posture. The disparity between the massive install base and the stagnant feature set limits its ability to compete with high-velocity rivals.
Rank progression
161 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
High-velocity development with 11 releases in six months demonstrates a superior commitment to live-ops compared to the target's stagnant state.
Differentiators
- Maintains a high-frequency live-ops schedule that keeps the player base engaged with seasonal content updates.
- Integrates complex social alliance mechanics that create deep, long-term player retention loops absent in the target.
Contenders(3)
Established presence with consistent updates ensures it remains a primary alternative for the target's core demographic.
Differentiators
- Focuses heavily on clan-based competitive PvP which drives higher social friction and spending than the target.
- Offers specialized seasonal clan tournaments that provide clear, recurring goals for high-spending power users.
Aggressive release velocity of 16 updates in six months signals a highly responsive product development team.
Differentiators
- Utilizes narrative-driven zombie survival themes to differentiate from the standard historical or fantasy kingdom-building tropes.
- Implements time-limited tactical combat events that provide immediate, high-intensity gameplay sessions for casual users.
Dominates the strategy niche with massive scale and a consistent 12-release cadence over the last six months.
Differentiators
- Features a robust hero-collection RPG layer that provides depth beyond simple kingdom-building mechanics.
- Supports cross-platform play that allows users to maintain progress seamlessly across mobile and desktop environments.
Same space(4)
Maintains a high release cadence, suggesting a focus on constant optimization of the core game loop.
Differentiators
- Prioritizes massive-scale real-time battlefield combat that emphasizes unit management over base-building aesthetics.
- Simplified resource management systems allow players to focus on combat rather than complex economic simulation.
Provides a stable, updated alternative within the same sub-genre of kingdom management strategy games.
Differentiators
- Features a unique steampunk aesthetic that distinguishes it from the standard medieval fantasy kingdom-building market.
- Includes airship combat mechanics that add a vertical layer to traditional territory control strategies.
High-frequency update cycle of 21 releases in six months indicates a focus on rapid feature iteration.
Differentiators
- Incorporates puzzle-based mini-games to lower the barrier to entry for new users compared to pure strategy.
- Aggressive marketing-led feature deployment that prioritizes viral growth mechanics over traditional long-term strategy depth.
The industry benchmark for the strategy genre, serving as the primary ecosystem competitor for user attention.
Differentiators
- Refined base-building UX that minimizes friction compared to the more cumbersome interfaces of traditional strategy titles.
- Deeply integrated social ecosystem with clan games and capital raids that foster massive community-driven retention.
Compare Clash of Kings Sticker Pack against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Clash of Kings Sticker Pack
Strengths to defend, gaps to attack
Core Strengths
- Alliance-based social network effects drive high session frequency
- Civilization-based faction balance sustains long-term progression
Critical Frictions
- 0.8★ Android-iOS rating gap indicates platform-specific instability
- Unresponsive support tickets regarding account recovery
- Aggressive monetization alienates F2P participants
Growth Levers
- Integrate sticker pack usage into alliance chat events
- Implement community-driven sticker design contests
Market Threats
- Rise of Kingdoms' 11-update cadence outpaces current development
- Technical instability erodes trust in account security
What are the next best moves?
Audit support ticket workflows because account recovery complaints are the #1 churn driver → reduce negative sentiment
Sentiment analysis identifies unresponsive customer service as a primary driver of active churn.
Trade-off: Pause the UI optimization sprint for the classic server — support stability is a higher retention priority.
Ship stability patch for Android crashes because technical instability is the top complaint → improve rating baseline
High-frequency crash reports post-update are directly eroding the user rating.
Trade-off: Delay the new Monster Culling event content — stability is required to retain the current player base.
A counter-intuitive read
The app's stagnant update cycle is not a failure of strategy but a deliberate choice to focus resources on the main title's revenue-generating alliance events, leaving the sticker pack as a low-cost retention utility.
Feature Gaps vs Competitors
- Cross-platform progression (available in Lords Mobile but absent here)
- Puzzle-based mini-games (available in Evony but absent here)
Key Takeaways
The app maintains a loyal core through alliance mechanics, but technical instability and predatory monetization are driving churn, so the PM must prioritize stability fixes over new content to stabilize the user base.
Where Is It Heading?
Declining
The strategy market is consolidating around high-velocity live-ops titles like Rise of Kingdoms, leaving this app exposed due to its lack of feature iteration. Unless the team shifts from maintenance to active feature deployment, the current churn trend will accelerate as players migrate to more responsive competitors.
Frequent application crashes post-update disrupt the user experience, which compounds the rating drag already visible on Android.
Unresponsive customer service regarding account recovery leads to long-term player churn, reducing the overall lifetime value of the user base.