Report updated May 19, 2026
Hay Day Stickers
For casual gamers interested in simulation and social management games who enjoy long-term farm building.
Hay Day Stickers is an established stickers app that is free with in-app purchases. With a 4.3/5 rating from 13.1M reviews, it shows polarized user reception. Users particularly appreciate relaxing and addictive core farming loop provides a consistent stress-relief outlet for long-term players, though frequent application crashes and launch failures following the latest update prevent access for many users remains a common concern.
What is Hay Day Stickers?
Hay Day is a farming simulation game for casual players, structured around crop management, animal raising, and social trading on iOS and Android.
Users hire Hay Day for a low-stress, consistent daily routine that provides a sense of progress through long-term farm building and social neighborhood interaction.
Current Momentum
v1.70 · 1mo ago
Maintenance- Improved early game progression rewards.
- Added coin-based purchasing for crops.
- Enhanced boat and truck order rewards.
Active Nemesis
Big Farm: Mobile Harvest
By Goodgame Studio
Other Rivals
7-Day Rank Pulse 🇺🇸
StickersNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Weekly competitive social events where groups of up to 30 players complete tasks for rewards
Virtual currency system used to purchase production buildings, crops, and speed up timers
Peer-to-peer marketplace for selling harvested crops and animal goods to other players
Cross-platform account management system for saving game progress and syncing across devices
How much does it cost?
- Free to play with ad support
- In-app purchases for virtual currency (diamonds)
Freemium model relies on IAP for time-acceleration and resource acquisition, supported by ad-inventory for free users.
Who Built It?
Supercell
Creating high-polish, long-term social strategy games that foster competitive global communities and clan-based play.
Portfolio
11
Apps
What other apps does Supercell make?
Explore the full Supercell report
Portfolio breakdown, audience, momentum, and every app published by Supercell.
What do users think recently?
High confidence · Latest 120 of 266 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate relaxing and addictive core farming loop provides a consistent stress-relief outlet for long-term players and absence of forced advertisements allows for uninterrupted and high-quality casual gaming sessions, but report frequent application crashes and launch failures following the latest update prevent access for many users and account recovery and login issues after removing social media integration cause significant progress loss.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Hay Day Stickers?
How's The Stickers Market?
How does it evolve in the Stickers market?
Hay Day maintains a high-volume user base with over 13 million ratings on Android, but the recent stability regressions and removal of social login methods create a significant churn risk that threatens its long-term retention.
Rank progression
4 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This app is the most direct thematic equivalent to the target's farming simulator core, maintaining a high-volume, long-term user base with consistent updates.
Differentiators
- Features complex cooperative alliance systems that drive long-term social retention beyond simple farming loops.
- Integrates seasonal event calendars that provide recurring content updates to keep the player base engaged.
- Offers a more robust economy system with specialized production chains that increase strategic depth for players.
Head to head
The target app must introduce social-cooperative mechanics or seasonal event loops to prevent player migration to this more feature-rich farming ecosystem.
Contenders(3)
A highly active competitor that successfully blends farming simulation with resource management and expedition mechanics.
Differentiators
- High-velocity release cadence ensures constant new content, significantly outpacing the target's update frequency.
- Combines farming with complex expedition mechanics that require strategic resource management beyond simple crop cycles.
Combines traditional farming with exploration and narrative-driven questing, capturing the 'adventure' segment of the farming market.
Differentiators
- Integrates island exploration and story-based progression that expands the farming loop into a broader adventure experience.
- Features a more dynamic UI that emphasizes narrative progression alongside the standard crop-harvesting gameplay.
A high-fidelity farming simulator that competes directly for the same casual agricultural simulation audience.
Differentiators
- Focuses heavily on animal breeding mechanics and collection systems that create a distinct 'collector's' loop.
- Utilizes modern 3D graphics and character-driven narratives to differentiate from the target's traditional 2D-style aesthetic.
Same space(4)
A long-standing farming simulator that serves as a baseline for the genre's standard feature set.
Differentiators
- Maintains a classic, no-frills farming experience that appeals to players seeking a traditional, low-complexity simulation.
- Lacks the aggressive social or narrative layers found in newer, more competitive farming titles.
The premium benchmark for the farming simulator genre, setting the standard for depth and player agency.
Differentiators
- Offers a complete, one-time purchase model that avoids the monetization friction found in free-to-play farming simulators.
- Provides deep, non-linear gameplay including combat, mining, and complex NPC relationship systems.
Adjacent simulation genre that captures the same 'cozy' aesthetic and casual management audience as the target app.
Differentiators
- Employs a unique, hand-drawn art style that creates a distinct 'cozy' brand identity for the game.
- Focuses on staff management and restaurant expansion rather than agricultural production, appealing to a similar casual demographic.
While a match-3 game, it competes for the same casual 'decorating and building' audience as the target app.
Differentiators
- Uses a highly addictive match-3 core loop to gate progression and building rewards, creating a different engagement rhythm.
- Features deep narrative-driven home renovation tasks that provide a stronger sense of long-term player accomplishment.
Compare Hay Day Stickers against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Hay Day Stickers
Strengths to defend, gaps to attack
Core Strengths
- Supercell brand identity sustains organic install velocity
- Social-cooperative Derby events drive high DAU/MAU ratios
- Account-tied persistence via Supercell ID reduces long-term churn
Critical Frictions
- Frequent launch crashes post-update erode daily active habits
- Account recovery friction causes permanent progress loss
- High cost of expansion materials creates a pay-to-progress barrier
Growth Levers
- Implementation of mini-games to fill downtime during long crop cycles
- Expansion into deeper cooperative alliance mechanics
- Integration of seasonal event calendars to increase content velocity
Market Threats
- Big Farm's alliance-based events drain social-competitive players
- Merge-based mechanics in emerging titles increase progression speed expectations
- Technical instability risks permanent user migration to more reliable competitors
What are the next best moves?
Ship stability hotfix for launch crashes because launch failures are the top complaint → restore daily active habit
High frequency of crash reports post-update is driving a spike in negative sentiment.
Trade-off: Push the seasonal event content update to next month — stability is the primary churn driver.
Rebuild account recovery flow because social login removal is causing permanent progress loss → reduce churn
Players report losing years of progress which is a terminal churn event.
Trade-off: Pause the UI polish sprint for the Roadside Shop — account recovery is a critical retention blocker.
Audit expansion material drop rates because high costs are a top pay-to-progress complaint → improve casual sentiment
Users express frustration that expansion parts are too difficult to earn without spending real money.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's lack of forced ads is a liability in the current market, as it limits the revenue headroom needed to fund the high-velocity content updates that competitors use to siphon away the player base.
Feature Gaps vs Competitors
- Alliance-based cooperative events (available in Big Farm: Mobile Harvest but absent here)
- Merge-based discovery mechanics (available in Merge Gardens but absent here)
- Expedition-based resource management (available in Klondike Adventures but absent here)
Key Takeaways
Hay Day remains a category staple due to its relaxing core loop, but technical instability and account recovery friction are actively eroding its player base, so the team must prioritize stability and retention-critical infrastructure over new feature expansion.
Where Is It Heading?
Declining
The farming simulator market is consolidating around titles with high-velocity content updates and deep social-cooperative mechanics, leaving Hay Day exposed due to its aging infrastructure. Unless the team addresses the current stability and account recovery failures, the app will continue to lose its casual base to more reliable and feature-rich competitors.
Frequent launch crashes in the latest version erode the daily active habit, which compounds the rating drag already visible on Android.
The removal of social login methods creates a critical friction point for returning players, leading to permanent progress loss and increased churn.
Recent updates focused on early game progression and rewards, but these improvements are currently overshadowed by severe technical stability regressions.