MTAG PUBLISHING
For casual gamers interested in resource management, farming, and transit simulations.
Harvest Land
Snapshot
Who is MTAG PUBLISHING?
Providing casual simulation experiences that blend resource management with accessible gameplay for mobile users.
Target audience
Portfolio
Free 21Last updated
Harvest Land
v1.17.7
4mo ago
Publisher DNA
What defines MTAG PUBLISHING?
Publisher DNA
Primary focus
Mobile simulation games
Scale
indie
Target audience
Casual gamers interested in resource management, farming, and transit simulations.
Signature Patterns
- •Focus on simulation and management mechanics
- •Freemium monetization model across all titles
- •Casual visual style with emphasis on exploration and upgrades
- •High-frequency update schedule for existing titles
Portfolio momentum
Maintained a consistent update cadence with 6 releases across 2 active titles in the last 6 months, including a major launch 32 days ago.
Portfolio
What does MTAG PUBLISHING ship?
Apps
21 apps analysed
Analysis in progress
Analysis in progress
Analysis in progress
Analysis in progress
Analysis in progress
Distributed across 9 markets, strongest in Americas.
Based on 4 of 21 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States4 / 4
- Brazil2 / 4
- Mexico2 / 4
Europe (4)
- France2 / 4
- Germany2 / 4
- Portugal2 / 4
- Spain2 / 4
Asia-Pacific (2)
- Japan2 / 4
- South Korea2 / 4
Core markets (4/4 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
1
Negative apps
55/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does MTAG PUBLISHING compete with?
The rivals identified
Nemeses(1)
With over 13 million ratings and a decade of consistent updates, Hay Day defines the farming simulation genre and sets the benchmark for user retention.
Contenders(3)
A long-standing competitor that excels in coastal-themed farming and deep customization options.
Combines traditional farming mechanics with expedition-style exploration, capturing a broader audience than pure farming sims.
Leverages a legacy brand with a modern focus on animal breeding and collection mechanics.
Same space(3)
A direct competitor in the mobile farming space with a focus on cooperative gameplay.
Focuses on hyper-casual farming mechanics that prioritize speed and immediate gratification.
A niche farming game that incorporates fairy-tale elements to differentiate its aesthetic.
The Analyst's Read
The bottom line on MTAG PUBLISHING
Bottom line
MTAG Publishing is a specialized indie studio demonstrating strong retention capabilities within the simulation niche. Their ability to maintain a massive user base for a 2016 flagship while successfully launching new titles indicates a disciplined, product-focused growth strategy.
Frequently asked questions
How many apps does MTAG PUBLISHING publish?
What kind of apps does MTAG PUBLISHING make?
What is MTAG PUBLISHING's top app?
In how many countries are MTAG PUBLISHING's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes