Brawl Stars is a multiplayer MOBA action game for mobile, featuring 3v3 and 5v5 team-based combat.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Stickers
Sentiment
4.2
25.8M reviews
Nemesis
Pokémon UNITE
The App DNA
What makes this app unique?
Players use the app to satisfy a need for quick, competitive, and skill-based action sessions that fit into short time windows.
For Mobile gamers interested in fast-paced, competitive multiplayer action and team-based strategy games.
What does it look like?
Key features
Real-time 3v3 and 5v5 team-based combat across modes like Gem Grab, Brawl Ball, and Bounty. Revenue Link: Core gameplay loop drives daily active usage — expands ad-inventory and opportunity for IAP conversion.
Seasonal progression system rewarding players with Gems, Power Points, Pins, and Starr Drops. Revenue Link: Retention mechanism that anchors seasonal engagement — drives recurring IAP spend via battle pass tiers.
Progression system for characters using Super abilities, Star Powers, and gadgets. Revenue Link: Paid-gate for character progression speed — direct monetization lever for competitive players.
How much does it cost?
Freemium model relies on IAP for character progression and cosmetic items, supplemented by seasonal battle pass revenue.
Velocity
Maintenance developmentnew contentcompetitive featuresseasonal eventsShow more...
The app maintains a maintenance-level cadence, with only two feature-rich updates released over the last four months. While the latest release included significant content such as a shop redesign, new brawlers, and seasonal pass content, the long gap between updates indicates a focus on periodic content drops rather than continuous development. The platform history shows a stark disparity between Android and iOS, with the latter receiving no updates since 2018. Development is currently focused on seasonal content and competitive feature additions.
Who built it?
Supercell
11 apps tracked · Stickers
Brawl Stars
Clash Royale
Clash of Clans
Hay Day
Boom Beach: War Strategy Game
Hay Day Stickers
Squad Busters
Clash-A-Rama
mo.co
Clash Theater StickersUser Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate the core gameplay loop provides an engaging and addictive experience that keeps long-term players returning daily and recent updates introduced generous reward structures that allow players to max out multiple brawlers quickly, but report unbalanced matchmaking pairs low-trophy players against significantly more experienced opponents, causing frustration and unfair match outcomes.
How are ratings & reviews evolving?
What users say, by theme
- The core gameplay loop provides an engaging and addictive experience that keeps long-term players returning daily
- Recent updates introduced generous reward structures that allow players to max out multiple brawlers quickly
- Unbalanced matchmaking pairs low-trophy players against significantly more experienced opponents, causing frustration and unfair match outcomes
120 of 351 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Brawl Stars Animated Emojis
How's the Stickers market?
Brawl Stars sits #3 Grossing / #8 Free in the US Action category, holding a top-10 position despite a 103-day gap since the last major update. The gap between Free and Grossing ranks suggests high conversion efficiency, though the lack of recent updates risks long-term chart stability.
Read the market outlookThe rivals identified
By The Pokemon Company
The most direct rival in the 'accessible MOBA' space, offering team-based hero combat with a massive global IP and similar match lengths.
- Utilizes a world-renowned IP with deep character loyalty
- Features more traditional MOBA mechanics like laning and wild Pokémon objectives
- Offers cross-platform play between mobile and Nintendo Switch
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Brawl Stars Animated Emojis
Where is it heading?
The mobile MOBA market is consolidating around titles that offer cross-platform parity and high-fidelity social features. Brawl Stars remains advantaged by its core combat loop, but the 103-day update gap and unaddressed matchmaking friction leave it exposed to rivals with faster live-ops cycles. The PM must prioritize technical stability to prevent the current sentiment drag from impacting long-term revenue.
- Persistent network lag and matchmaking complaints erode the daily active habit, which compounds the rating drag already visible on Android.
- Generous reward structures in the latest update allow players to max out brawlers quickly, sustaining engagement despite systemic frustrations.
The SWOT
- High-frequency combat loop sustains daily habit
- Community-contributed map cycles reduce content fatigue
- Seasonal event cadence maintains player interest
- Localized pricing in high-ARPU markets
- Implementation of skill-based MMR to stabilize churn
Next best moves
Ship MMR-based matchmaking because it is the top-requested feature → reduce churn among low-trophy players
+ 1 more prioritized moveThe counter-intuitive read
The #3 Grossing rank is a vulnerability…
Read the full takeFeature gaps
Cross-platform progression (available in Pokémon UNITE but absent here)
Since the last report: Development velocity has transitioned to a maintenance cycle, with a 103-day gap since the last major update triggering a decline in overall sentiment from mixed to negative. This shift is compounded by new, persistent reports of server-side latency and network instability.
Bottom line
Implementing skill-based matchmaking would address the primary driver of negative sentiment, securing the competitive integrity required to defend the #3 Grossing slot against high-production rivals. The current reliance on random pairing is a structural risk that will erode the player base as alternatives mature.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Brawl Stars fair for free-to-play players?
How does Brawl Stars compare to Pokémon UNITE?
Is Brawl Stars suitable for casual players?
What are some alternatives to Brawl Stars?
Sources
Report last updated