Report updated May 7, 2026
Brawl Stars Animated Emojis
For mobile gamers interested in fast-paced, competitive multiplayer action and team-based strategy.
Brawl Stars Animated Emojis is an established stickers app that is free with in-app purchases. With a 4.2/5 rating from 25.8M reviews, it shows polarized user reception. Users particularly appreciate core gameplay loop provides highly addictive and entertaining combat sessions for long-term players, though matchmaking systems frequently pair lower-ranked players against significantly stronger opponents or meta-heavy teams remains a common concern.
What is Brawl Stars Animated Emojis?
Brawl Stars is a fast-paced 3v3 and 5v5 MOBA action game for mobile, featuring team-based combat and seasonal progression.
Players hire the game for high-intensity, short-session competitive combat that rewards skill and character progression, serving as a primary social outlet for mobile gaming groups.
Current Momentum
v67.264 · 2w ago
Active- Shipped Shop overhaul with Juju's Oddities.
- Released three new Brawlers: Damian, Bolt.
- Launched Super Ball game mode.
Active Nemesis
Pokémon UNITE
By The Pokemon Company
Other Rivals
7-Day Rank Pulse 🇺🇸
StickersNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Real-time 3v3 and 5v5 combat across modes like Gem Grab, Brawl Ball, and Heist
Seasonal progression system rewarding players with Gems, Power Points, Pins, and Starr Drops
Progression system for characters using Super abilities, Star Powers, and gadgets
How much does it cost?
- Free to download and play
- In-app purchases for game items and currency
Freemium model relies on IAP for character progression and cosmetic items, with seasonal battle pass content driving recurring spend.
Who Built It?
Supercell
Creating high-polish, long-term social strategy games that foster competitive global communities and clan-based play.
Portfolio
11
Apps
What other apps does Supercell make?
Explore the full Supercell report
Portfolio breakdown, audience, momentum, and every app published by Supercell.
What do users think recently?
High confidence · Latest 100 of 351 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate core gameplay loop provides highly addictive and entertaining combat sessions for long-term players, but report matchmaking systems frequently pair lower-ranked players against significantly stronger opponents or meta-heavy teams.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Brawl Stars Animated Emojis?
How's The Stickers Market?
How does it evolve in the Stickers market?
Brawl Stars maintains a high-volume presence in the MOBA category, but the 0.7-star rating gap between iOS and Android platforms signals technical fragmentation that undermines its market-leading status.
Rank progression
4 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
The most direct rival in the 'accessible MOBA' space, offering team-based hero combat with a massive global IP and similar match lengths.
Differentiators
- Utilizes a world-renowned IP with deep character loyalty
- Features more traditional MOBA mechanics like laning and wild Pokémon objectives
- Offers cross-platform play between mobile and Nintendo Switch
Head to head
The target app should double down on its 'quick-session' advantage by optimizing for ultra-fast load times and hyper-casual modes, while defending against the cross-platform ecosystem advantage held by Pokémon UNITE.
Contenders(2)
Moonton
The dominant mobile MOBA that, while more complex, competes for the same audience looking for competitive team-based multiplayer.
Differentiators
- Deep 5v5 strategic depth with complex item builds and talent trees
- Massive global esports presence and player base
Wildlife Studios
Combines MOBA-style abilities with Battle Royale mechanics in a stylized, top-down format very similar to Brawl Stars' Showdown mode.
Differentiators
- Focuses heavily on the Battle Royale aspect with larger maps than standard Brawl matches
- Unique animal-themed character abilities that dictate specific playstyles
Same space(2)
A primary platform where the target audience spends time, featuring many user-generated 'Brawl-like' combat experiences.
Differentiators
- Infinite variety of user-generated content and social spaces
- Platform-wide social graph and virtual economy
Scopely
Shares a massive demographic overlap in the casual-competitive space, often competing for the same 'quick-session' playtime.
Differentiators
- Physics-based party game mechanics rather than combat-focused MOBA play
- Massively multiplayer elimination format
New entrants(1)
Zynga
A recently launched high-production hero arena combatant that targets the same team-based action audience with a premium IP.
Differentiators
- Squad-based arena combat set in the Star Wars universe
- High-fidelity graphics and third-person perspective optimized for modern devices
Compare Brawl Stars Animated Emojis against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Brawl Stars Animated Emojis
Strengths to defend, gaps to attack
Core Strengths
- Seasonal progression system (Brawl Pass) drives recurring revenue
- High-velocity combat loop maintains daily active usage
- Esports integration reduces churn via social stickiness
Critical Frictions
- 0.7★ Android-iOS rating gap indicates platform-specific instability
- Matchmaking imbalance is the #1 cited frustration in reviews
- Monetization pressure erodes competitive integrity
Growth Levers
- Untapped B2B distribution through esports partnerships
- Expansion of social features to include post-match interaction tools
Market Threats
- Pokémon UNITE cross-platform play siphons competitive players
- Star Wars: Hunters high-fidelity production values challenge art style
- EU data-minimization regulations tightening on game rewards
What are the next best moves?
Audit matchmaking logic because it is the top-cited frustration in user reviews → increase retention
Matchmaking imbalance is the #1 complaint theme in sentiment analysis.
Trade-off: Pause the development of new Brawler skins — matchmaking fairness has a higher impact on churn.
Shift monetization to cosmetic-only items because pay-to-win complaints erode competitive integrity → stabilize sentiment
Players explicitly link pay-to-win mechanics to declining competitive integrity.
Trade-off: Deprioritize the next seasonal battle pass content refresh — competitive integrity is a higher-value retention lever.
A counter-intuitive read
The game's #1 rank is its greatest vulnerability: maintenance-mode at the top is more susceptible to a single live-ops rival with a 2-week cadence than a lower-ranked app climbing the chart.
Feature Gaps vs Competitors
- Cross-platform play (available in Pokémon UNITE but absent here)
- Traditional laning and objective-based mechanics (available in Pokémon UNITE but absent here)
Key Takeaways
Brawl Stars maintains a strong category lead through its high-velocity combat loop, but the persistent matchmaking and pay-to-win complaints risk alienating the core competitive base, so the PM must prioritize skill-based matchmaking over new content to secure long-term retention.
Where Is It Heading?
Mixed Signals
The mobile MOBA market is consolidating around high-fidelity, cross-platform experiences that threaten Brawl Stars' mobile-only, combat-focused model. The current reliance on aggressive monetization creates a churn risk that will accelerate as competitors like Pokémon UNITE continue to capture the competitive audience, so the PM must shift focus to competitive integrity to avoid losing the core player base.
Matchmaking imbalances in the latest release trigger consistent churn, which compounds the rating drag already visible on the Android platform.
Active feature investment in the latest release (new Brawlers and game modes) keeps the session-loop fresh for the core player base.