Crowdstar
For fashion and interior design enthusiasts, primarily casual gamers interested in virtual styling and real-world retail trends.
Design Home™: House Makeover
Snapshot
Who is Crowdstar?
Empowering creative expression through high-fidelity simulation games that bridge the gap between digital play and real-world lifestyle brands.
Target audience
Portfolio
Free 2Last updated
Design Home™: House Makeover
v1.131.036
6mo ago
Publisher DNA
What defines Crowdstar?
Publisher DNA
Primary focus
Lifestyle simulation games with real-world brand integration
Scale
indie
Target audience
Fashion and interior design enthusiasts, primarily casual gamers interested in virtual styling and real-world retail trends.
Signature Patterns
- •Direct integration of real-world designer and home decor brands into gameplay
- •Community-driven progression via peer voting and styling challenges
- •Freemium monetization model centered on virtual renovation and styling
- •High-fidelity visual style emphasizing realistic product representation
Portfolio momentum
Maintained a high update frequency with 9 releases across its 2 active titles in the last 6 months, with the most recent major update occurring 20 days ago.
Portfolio
What does Crowdstar ship?
Apps
2 apps analysed
Become a fashion designer! Dress up models, design outfits & compete with others
Fashion House social mechanics drive high switching costs
- Core styling loop provides a creative outlet for fashion enthusiasts
- Transition to AI-generated fashion assets degrades the visual quality and creative appeal
Become an interior designer. Remodel & decorate a dream house, garden or room!
3D simulation loop drives high session frequency
- Creative design mechanics provide a relaxing and mentally stimulating outlet for long-term players
- Aggressive monetization and rising costs for essential items frustrate long-term dedicated players
Distributed across 20 markets, strongest in Europe.
Based on 2 of 2 apps with localized market data · last scanned .
Americas (4)
- Brazil2 / 2
- Mexico2 / 2
- United States2 / 2
- Canada1 / 2
Europe (9)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Portugal2 / 2
- Spain2 / 2
›+4 more europe markets
- Netherlands1 / 2
- Sweden1 / 2
- Turkey1 / 2
- United Kingdom1 / 2
Asia-Pacific (7)
- Australia1 / 2
- India1 / 2
- Indonesia1 / 2
- Japan1 / 2
- Singapore1 / 2
›+2 more asia-pacific markets
- South Korea1 / 2
- Vietnam1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Crowdstar compete with?
The rivals identified
Nemeses(2)
Both apps target the same fashion-styling simulation audience and compete for time spent in competitive dress-up loops.
Both apps target casual home design enthusiasts, competing for the same user base through interior design simulation and freemium monetization models.
Contenders(17)
Extends the virtual styling experience into home design and life simulation.
Both apps compete for the same casual home decor audience, forcing a choice between pure interior design simulation and hybrid puzzle-based progression.
Both apps target the fashion styling simulation audience through runway-themed challenges and outfit creation mechanics. They compete directly for user attention within the mobile dress-up category.
Both applications target users interested in home interior design, but they serve distinct intent levels: Design Home focuses on casual simulation with real-world brands, while Live Home 3D provides technical floor planning and construction visualization.
Both apps compete for the same fashion-simulation audience by offering styling challenges, but they diverge in their reliance on real-world brand partnerships versus ad-supported progression loops.
Both apps target casual home renovation enthusiasts, but Makeover Master captures users through a hybrid match-3 puzzle loop that dictates progression, whereas Design Home focuses on pure interior design simulation.
Both apps compete for the same casual fashion-styling audience by offering digital wardrobe management and styling simulation loops.
Both apps compete for the same casual fashion-styling audience, with Dress Up Stylist- Fashion Game providing a direct alternative to the styling simulation loop found in Covet Fashion.
Both apps compete for the same fashion-simulation audience by offering styling challenges and competitive gameplay loops.
Provides a casual styling loop for younger demographics interested in creative design.
Engages fashion-simulation players through competitive shows and extensive customization.
Both apps target casual interior design enthusiasts, but they diverge on the core loop: Design Home focuses on real-world furniture brands, while Caribbean Life forces match-3 puzzle progression to fund design tasks.
Both apps target fashion-focused users, but while Covet Fashion emphasizes real-world brand styling, Everskies captures the same audience through social role-playing and avatar customization.
Both apps target casual interior design enthusiasts, but Decor Life competes by offering a low-friction sandbox experience that contrasts with the rigid, brand-heavy simulation loop of Design Home.
Both apps compete for the same casual interior design audience by offering creative room decoration tools, forcing a choice between Design Home's brand-heavy simulation and Venue's stress-free, constraint-free gameplay.
Both apps target fashion enthusiasts through styling challenges and avatar customization, creating direct competition for time spent in fashion-simulation loops.
Both apps target casual gamers interested in interior design simulation, competing for the same time-share within the home decor category.
Same space(18)
Targets the same fashion-styling demographic through a competitive catwalk battle loop.
Provides a variety of beauty-themed mini-games for casual fashion fans.
Provides a technical sketching resource for fashion-focused users.
Attracts fashion-simulation players by combining merge mechanics with makeover tasks.
Appeals to the same beauty-focused audience through ASMR-driven makeup simulation.
Offers regional and global fashion festival themes for styling enthusiasts.
Serves the same beauty-simulation audience with tactile skincare and makeup tasks.
Captures the same fashion-interested audience by integrating match-3 puzzle progression with character styling.
Offers a doll-based styling alternative for users interested in creative avatar design.
Serves the creative design segment of the fashion-interested audience.
Combines styling and makeup simulation with offline-capable creative challenges.
Targets the same creative-styling audience through tactile merge puzzles and ASMR-focused relaxation.
This app targets the same creative-focused audience as Design Home by offering a tactile renovation loop that prioritizes hands-on property management over brand-based design challenges.
Appeals to the creative side of fashion enthusiasts through professional sketching tools.
Blends creative sketching with AI-powered tools for fashion enthusiasts.
Shares the fashion-styling core loop while offering offline playability for casual sessions.
Focuses on competitive styling similar to the core challenge loop in Covet Fashion.
Combines fashion styling with romantic narrative storytelling for a comprehensive simulation experience.
The Analyst's Read
The bottom line on Crowdstar
Bottom line
Crowdstar is a highly specialized studio that has successfully monetized the intersection of mobile gaming and e-commerce. Their ability to sustain massive engagement in the lifestyle category for over a decade signals a dominant, well-defended position within the EA portfolio.
Frequently asked questions
How many apps does Crowdstar publish?
What kind of apps does Crowdstar make?
What is Crowdstar's top app?
In how many countries are Crowdstar's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes