+30
Jatin Maniya
For general mobile users requiring media playback optimization, device personalization, and casual creative outlets.
Known for
For general mobile users requiring media playback optimization, device personalization, and casual creative outlets.
Providing high-performance media utilities and creative simulation games for mobile users seeking functional efficiency and personalization.
Target audience
Portfolio
Free 33Last updated
MX Player - Video Player
v2.13.2
2mo ago
Primary focus
Utility tools and hyper-casual simulation games
Scale
studio
Target audience
General mobile users requiring media playback optimization, device personalization, and casual creative outlets.
Origin
Operates under the brand Devkrushna Infotech, with a stated focus on video and music-related applications.
The publisher is in an aggressive development phase, having shipped 29 updates or new releases across its portfolio in the last 6 months.
33 apps analysed
Single-market publisher — every app ships only to United States.
Based on 1 of 33 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
2
Neutral / mixed
0
Negative apps
60/100
Avg sentiment score
Remains the gold standard for high-fidelity media playback on iOS with a consistent 12-release cadence over the last six months.
Strategic outlook coming soon.
What fed this analysis
Continues to serve the power-user segment with specialized hardware-accelerated playback for high-end mobile displays.
Plex remains the dominant choice for users managing large, distributed media libraries across home networks.
Continues to capture the 'file-manager-first' segment that requires direct access to NAS and network shares.
Repositioned as a social and AI-driven media hub, distinct from the utility-focused target app.
Targeting the 'anti-bloat' segment by leveraging the lightweight MPV engine for pure playback performance.
