MARLVEL

Birthday Calendar Simple vs its rivals

Side-by-side comparison against Birthday Calendar Simple's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Birthday Calendar Simple
This App
hbd: birthday reminders, cards
Nemesis
Eventime - Event Countdown
Contender
Birthday Countdown ‎
Contender
The Knot Wedding Planner
Peer
FamilyAlbum - Photo Sharing
Peer
BirthdaysPro HD
New Kid
Core Identity
DeveloperTevfik YucekBZE, LLCDaniel Cruanes GonzalezSevenlogics, Inc.The Knot Inc.MIXI, Inc.Demodit GmbH
CategoryLifestyleUtilitiesLifestyleLifestyleLifestyleLifestyleSocial Networking
PlatformAndroid, iOSAndroid, iOSiOS, AndroidiOSiOS, AndroidiOS, AndroidiOS
Store Metrics
Rating5.0 / 54.8 / 54.4 / 54.4 / 54.9 / 54.9 / 54.6 / 5
Ratings Count21482642,122212,739350,532170
PriceFreeFreeFreeFreeFreeFree$3.99
Release DateNov 11, 2025Feb 9, 2021Dec 4, 2019Mar 4, 2011Sep 1, 2011Dec 17, 2014Jul 31, 2010
Last UpdatedMar 2, 2026Jan 23, 2025Oct 6, 2025Aug 15, 2024Apr 9, 2026Apr 20, 2026Apr 14, 2026
Sentiment & Reviews
Sentimentpositive-mixed--mixedpositive
Score90/100-45/100--65/10068/100
Praises
  • Simple and clean interface
  • Ease of contact import
-
  • Customizable countdown widgets provide a visually appealing way to track important upcoming life events
--
  • Centralized photo sharing provides a secure alternative to public social media platforms for families
  • Ease of Use
  • Reliable Reminders
Complaints--
  • Broken date picker functionality prevents users from creating or editing countdown events effectively
--
  • Aggressive pop-up advertisements and promotional prompts disrupt the core photo viewing experience
  • App Stability and Crashes
  • Data Sync and Loss Issues
  • Misleading Marketing
Requests--
  • Cross-device synchronization via cloud storage enables consistent event tracking across multiple platforms
--
  • Enhanced album customization and manual sorting tools for better organization of specific child photos
-
Strategic Intel
Strengths
  • Native contact integration reduces friction for new users
  • Crowdsourced database creates a network effect for birthday discovery
  • Privacy-first design appeals to users wary of social-data mining
-
  • Home screen widget visibility drives daily session frequency
  • Cloud-based backup reduces long-term user churn
--
  • Automated chronological organization sustains long-term retention
  • Unlimited storage creates a high-friction switching barrier
  • Free print service builds recurring physical habits
  • One-time purchase model (no subscriptions)
  • Niche social integrations (VK/Odnoklassniki)
  • Robust data export (CSV/Excel)
Weaknesses
  • Zero monetization strategy limits long-term sustainability
  • No cloud-sync feature creates data-loss risk
  • Lack of value-added content reduces engagement frequency
-
  • Broken date picker prevents core event creation
  • Widget display failures post-update erode user trust
--
  • Aggressive ad-prompts disrupt core viewing flow
  • Technical sync failures post-update erode trust
  • Opaque international shipping for physical goods
  • Technical instability and frequent crashes
  • Critical data loss bugs during updates
  • Outdated marketing materials (Facebook sync)
Pricingfreefreefreefreefreefreemiumpaid
MomentumActiveMaintenanceMaintenance-IntenseActive-
Update Cadence4 versions5 versions2 versions, ~28d avg-5 versions5 versions, 2 majors/6mo, ~7d avg-

Compare Birthday Calendar Simple head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Birthday Calendar Simple, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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