The Knot
For engaged couples and expecting parents seeking structured digital tools to manage complex life events and health milestones.
Known forThe Bump: Baby & Pregnancy App
The Bump: Baby & Pregnancy AppFor engaged couples and expecting parents seeking structured digital tools to manage complex life events and health milestones.
The Bump: Baby & Pregnancy AppSupporting couples and parents through major life transitions with comprehensive planning tools and developmental tracking.
Target audience
Portfolio
Free 2Last updated
The Bump: Baby & Pregnancy App
v1.4.66
2mo ago
Primary focus
Life-stage planning and milestone tracking
Scale
indie
Target audience
Engaged couples and expecting parents seeking structured digital tools to manage complex life events and health milestones.
The publisher maintains an intense development pace with 22 updates across its two flagship titles in the last six months, with the most recent release occurring 8 days ago.
2 apps analysed
Pregnant? Just track your pregnancy using this pregnancy app!
Multi-retailer registry aggregation creates a high-value affiliate revenue stream
Plan your wedding for free on the go: vendors, budget, website and checklists!
Single-market publisher — every app ships only to United States.
Based on 1 of 2 apps with localized market data — more coverage rolling in as scans complete · last scanned .
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
With over 3.5 million ratings, this app dominates the global pregnancy tracking market through sheer scale and long-term user retention.
Strategic outlook coming soon.
What fed this analysis
A high-performing, specialized medical tracker that competes directly on core utility and feature density.
Uses AI-driven insights to differentiate from standard trackers, posing a threat to the target's engagement model.
Captures the post-pregnancy market segment by focusing on granular newborn logging, a natural extension of the target's lifecycle.
Focuses on developmental milestones rather than general tracking, serving as a complementary niche tool.
Targets a specific, high-intent sub-feature of the pregnancy journey to capture early-stage users.
High-velocity development and a focus on educational content make this an emerging threat for post-birth retention.
