Philips Digital UK
For expecting parents and their support networks seeking organized, medically-informed guidance.
Pregnancy + | Tracker App
Snapshot
Who is Philips Digital UK?
Providing expecting parents with medically-informed tracking tools and visual fetal development models. Supporting the pregnancy journey through data-driven guidance.
Target audience
Portfolio
Free 2Last updated
Pregnancy + | Tracker App
v7.6
3mo ago
Publisher DNA
What defines Philips Digital UK?
Publisher DNA
Primary focus
Medical tracking and pregnancy education
Scale
indie
Target audience
Expecting parents and their support networks seeking organized, medically-informed guidance.
Signature Patterns
- •Focus on high-fidelity 3D visual models for health tracking
- •Freemium model combining core tracking tools with ad-supported content
- •Integration of medically-informed educational guides
- •Targeting a specific, time-bound life stage (pregnancy)
Portfolio momentum
Released 4 updates in the last 6 months for their single active application, indicating consistent maintenance and support.
Portfolio
What does Philips Digital UK ship?
Apps
2 apps analysed
Analysis in progress
Pregnancy App trusted by 100M+ moms: kick counter, contraction timer, baby names
Accessible free features allow users to track pregnancy milestones without being forced into premium subscriptions
- Informative weekly pregnancy development updates help expectant parents feel connected to their growing baby
- Frequent app crashes and failure to launch after the latest update prevent users from accessing their data
Distributed across 20 markets, strongest in Europe.
Based on 2 of 2 apps with localized market data · last scanned .
Americas (4)
- Brazil2 / 2
- Canada2 / 2
- Mexico2 / 2
- United States2 / 2
Europe (9)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Netherlands2 / 2
- Portugal2 / 2
›+4 more europe markets
- Spain2 / 2
- Sweden2 / 2
- Turkey2 / 2
- United Kingdom2 / 2
Asia-Pacific (7)
- Australia2 / 2
- India2 / 2
- Indonesia2 / 2
- Singapore2 / 2
- Vietnam2 / 2
›+2 more asia-pacific markets
- Japan1 / 2
- South Korea1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
65/100
Avg sentiment score
Rivals
Who does Philips Digital UK compete with?
The rivals identified
Nemeses(1)
This app maintains the highest market penetration and consistent release velocity, serving as the primary benchmark for pregnancy tracking features.
Contenders(2)
Provides a highly specialized, utility-focused experience for the immediate postpartum period.
A strong alternative that emphasizes user-generated content and community-driven tracking features.
Same space(4)
A niche utility focused specifically on the labor phase of pregnancy.
An adjacent utility app that focuses on collaborative tracking between multiple caregivers.
A specialized tool for labor tracking that competes on simplicity and ease of use.
A general-purpose newborn tracking app with a high update frequency.
The Analyst's Read
The bottom line on Philips Digital UK
Bottom line
Philips Digital UK Limited is a specialized publisher with a dominant, singular product that effectively captures the pregnancy tracking market. Their strategy relies on high-quality visual content and medical authority to maintain long-term user engagement.
Frequently asked questions
How many apps does Philips Digital UK publish?
What kind of apps does Philips Digital UK make?
What is Philips Digital UK's top app?
In how many countries are Philips Digital UK's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no