Philips Digital UK
For expecting parents and their support networks seeking organized, medically-informed guidance.
Known forPregnancy + | Tracker App
Pregnancy + | Tracker AppFor expecting parents and their support networks seeking organized, medically-informed guidance.
Pregnancy + | Tracker AppProviding expecting parents with medically-informed tracking tools and visual fetal development models. Supporting the pregnancy journey through data-driven guidance.
Target audience
Portfolio
Free 2Last updated
Pregnancy + | Tracker App
v7.6
2mo ago
Primary focus
Medical tracking and pregnancy education
Scale
indie
Target audience
Expecting parents and their support networks seeking organized, medically-informed guidance.
Released 4 updates in the last 6 months for their single active application, indicating consistent maintenance and support.
2 apps analysed
Analysis in progress
Pregnancy App trusted by 100M+ moms: kick counter, contraction timer, baby names
Social invitation system drives organic acquisition
Distributed across 18 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data — more coverage rolling in as scans complete · last scanned .
1
Positive apps
0
Neutral / mixed
0
Negative apps
85/100
Avg sentiment score
With nearly 465k ratings and a high-velocity release schedule, this app dominates the pregnancy tracking niche through massive community-driven content.
Strategic outlook coming soon.
What fed this analysis
Dominates the post-birth tracking segment, capturing users as they transition out of the pregnancy phase.
A strong direct competitor that focuses on a 'by moms for moms' narrative to build trust.
A highly active, feature-rich alternative that focuses on granular daily logging for newborns.
An adjacent powerhouse that excels in AI-driven sleep scheduling, a key pain point for new parents.
Shows aggressive growth with 21 releases in the last six months, signaling rapid feature iteration.
