Philips Digital UK
For expecting parents and their support networks seeking organized, medically-informed guidance.
Pregnancy + | Tracker App
Snapshot
Who is Philips Digital UK?
Providing expecting parents with medically-informed tracking tools and visual fetal development models. Supporting the pregnancy journey through data-driven guidance.
Target audience
Portfolio
Free 2Last updated
Pregnancy + | Tracker App
v7.6
5mo ago
Publisher DNA
What defines Philips Digital UK?
Publisher DNA
Primary focus
Medical tracking and pregnancy education
Scale
indie
Target audience
Expecting parents and their support networks seeking organized, medically-informed guidance.
Signature Patterns
- •Focus on high-fidelity 3D visual models for health tracking
- •Freemium model combining core tracking tools with ad-supported content
- •Integration of medically-informed educational guides
- •Targeting a specific, time-bound life stage (pregnancy)
Portfolio momentum
Released 4 updates in the last 6 months for their single active application, indicating consistent maintenance and support.
Portfolio
What does Philips Digital UK ship?
Apps
2 apps analysed
Analysis in progress
Pregnancy App trusted by 100M+ moms: kick counter, contraction timer, baby names
Accessible free features allow users to track pregnancy milestones without being forced into premium subscriptions
- Informative weekly pregnancy development updates help expectant parents feel connected to their growing baby
- Frequent app crashes and failure to launch after the latest update prevent users from accessing their data
Distributed across 20 markets, strongest in Europe.
Based on 2 of 2 apps with localized market data · last scanned .
Americas (4)
- Brazil2 / 2
- Canada2 / 2
- Mexico2 / 2
- United States2 / 2
Europe (9)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Netherlands2 / 2
- Portugal2 / 2
›+4 more europe markets
- Spain2 / 2
- Sweden2 / 2
- Turkey2 / 2
- United Kingdom2 / 2
Asia-Pacific (7)
- Australia2 / 2
- India2 / 2
- Indonesia2 / 2
- Singapore2 / 2
- Vietnam2 / 2
›+2 more asia-pacific markets
- Japan1 / 2
- South Korea1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
65/100
Avg sentiment score
Rivals
Who does Philips Digital UK compete with?
The rivals identified
Nemeses(1)
Both apps target expectant parents with week-by-week pregnancy tracking and fetal development visualization, competing directly for daily active users in the prenatal health category.
Contenders(7)
Both apps target the same expectant parent demographic with week-by-week tracking and health monitoring, competing directly for daily engagement within the medical category.
Both apps target expectant mothers with pregnancy tracking tools, creating direct competition for users seeking health monitoring and developmental insights.
Both apps target expectant parents with pregnancy tracking tools, creating direct competition for daily active users within the parenting category.
Both apps compete for the same expectant and new parent demographic by providing daily developmental tracking and health logging tools. They overlap in their core utility of monitoring growth milestones and health data for infants.
Both apps target expectant parents with interactive 3D fetal visualization as a primary hook, creating direct competition for users seeking visual-first pregnancy tracking.
Both apps compete for the same expectant parent demographic by offering week-by-week fetal development tracking and clinical tools, creating direct overlap in the prenatal health category.
Both apps target expectant parents through pregnancy tracking, but the rival competes by offering a lightweight, utility-focused alternative to the content-heavy experience of Pregnancy+.
Same space(6)
This app provides a specialized tool for the final stage of pregnancy, addressing the immediate labor-tracking needs that fall outside the scope of daily prenatal monitoring.
This app focuses on third-trimester fetal health monitoring, providing a specialized utility that complements the general tracking features of Pregnancy+.
This app offers a focused fetal movement logging tool that serves as a simplified alternative to the tracking suite in Pregnancy+.
This app targets a niche subset of the pregnancy audience by focusing on natural birth and prenatal wellness guidance.
This app targets the fertility-tracking segment, acting as a precursor to pregnancy tracking by using temperature-based cycle data.
This app captures the pre-conception and early-stage audience by providing cycle monitoring that precedes the need for pregnancy tracking.
The Analyst's Read
The bottom line on Philips Digital UK
Bottom line
Philips Digital UK Limited is a specialized publisher with a dominant, singular product that effectively captures the pregnancy tracking market. Their strategy relies on high-quality visual content and medical authority to maintain long-term user engagement.
Frequently asked questions
How many apps does Philips Digital UK publish?
What kind of apps does Philips Digital UK make?
What is Philips Digital UK's top app?
In how many countries are Philips Digital UK's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no
