PERIOD TRACKER & PREGNANCY AND BABY CALENDAR
For expectant mothers and their partners seeking evidence-based guidance and community support during pregnancy.
Known foramma: Pregnancy & Baby Tracker
amma: Pregnancy & Baby TrackerFor expectant mothers and their partners seeking evidence-based guidance and community support during pregnancy.
amma: Pregnancy & Baby TrackerSupporting expectant parents through the pregnancy journey with tech-enabled tracking, AI-driven guidance, and community support.
Target audience
Portfolio
Free 1Last updated
amma: Pregnancy & Baby Tracker
v3.108.0
2mo ago
Primary focus
Pregnancy and maternity health tracking
Scale
indie
Target audience
Expectant mothers and their partners seeking evidence-based guidance and community support during pregnancy.
Origin
Launched its flagship pregnancy tracking tool in 2015 to provide a comprehensive digital calendar and health resource.
Maintained a consistent update schedule for its single flagship title with 3 releases in the last 6 months.
1 app analysed
AI assistant provides personalized daily engagement
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Dominates the pregnancy tracking niche with a massive, established user base and long-term brand authority that sets the industry standard for content depth.
Strategic outlook coming soon.
What fed this analysis
A major player leveraging a massive community-driven platform that provides social support alongside tracking features.
Highly specialized in the post-birth phase, focusing on granular data logging for newborns which captures users after they outgrow pregnancy apps.
Directly competes by offering a broad suite of tools that span the entire journey from pregnancy through early childhood.
A specialized utility that captures high-intent users during the final, critical stage of pregnancy.
Focuses on the post-birth tracking experience with a high release cadence, keeping the product fresh for new parents.
Another specialized utility competing for the same high-intent labor-tracking audience.
Rapidly gaining traction through AI-driven sleep guidance, representing a modern, tech-forward threat to traditional trackers.
Focuses on the educational and developmental aspect of early childhood, moving beyond simple tracking into active parenting coaching.
