PERIOD TRACKER & PREGNANCY AND BABY CALENDAR
For expectant mothers and their partners seeking evidence-based guidance and community support during pregnancy.
amma: Pregnancy & Baby Tracker
Snapshot
Who is PERIOD TRACKER & PREGNANCY AND BABY CALENDAR?
Supporting expectant parents through the pregnancy journey with tech-enabled tracking, AI-driven guidance, and community support.
Target audience
Portfolio
Free 1Last updated
amma: Pregnancy & Baby Tracker
v3.108.0
3mo ago
Publisher DNA
What defines PERIOD TRACKER & PREGNANCY AND BABY CALENDAR?
Publisher DNA
Primary focus
Pregnancy and maternity health tracking
Scale
indie
Target audience
Expectant mothers and their partners seeking evidence-based guidance and community support during pregnancy.
Origin
Launched its flagship pregnancy tracking tool in 2015 to provide a comprehensive digital calendar and health resource.
Signature Patterns
- •Integration of AI-driven health assistance for personalized user queries
- •Multi-user engagement strategy via shared 'Partner Mode' functionality
- •Freemium monetization model combining core tracking with premium ad-free tiers
- •Heavy emphasis on community-driven content and expert-led blogs
Portfolio momentum
Maintained a consistent update schedule for its single flagship title with 3 releases in the last 6 months.
Portfolio
What does PERIOD TRACKER & PREGNANCY AND BABY CALENDAR ship?
Apps
1 app analysed
21-language support functions as a B2B distribution barrier
- Weekly fetal growth tracking provides informative and comforting content for first-time parents during pregnancy
- Aggressive pop-up advertisements disrupt the reading experience for users on the free version of the app
Distributed across 20 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
55/100
Avg sentiment score
Rivals
Who does PERIOD TRACKER & PREGNANCY AND BABY CALENDAR compete with?
The rivals identified
Nemeses(1)
The Bump competes directly for the same expectant parent demographic by offering comprehensive pregnancy tracking, developmental milestones, and a massive community-driven ecosystem.
Contenders(4)
Premom competes for the pre-pregnancy and early-pregnancy audience by focusing on clinical data analysis and ovulation testing.
This app targets the specific, high-anxiety third-trimester phase of pregnancy with a specialized focus on fetal movement monitoring.
Sprout competes by offering a premium, highly visual pregnancy journaling experience that appeals to users seeking high-fidelity content.
This app competes by targeting the pre-conception phase with a medically-backed, data-driven approach to cycle tracking.
Same space(4)
Baby2Body overlaps by providing holistic wellness and fitness content tailored to the specific trimester of the user.
This tool serves the clinical side of the pregnancy space, often used by providers or highly data-focused patients.
This app serves the same pregnancy audience but focuses on the mental and spiritual preparation for labor.
Dextograma provides a utility-focused approach to calculating gestational age and key pregnancy dates.
New entrants(2)
TinyVitals targets the post-birth segment by consolidating medical records and growth tracking into a single repository.
This newcomer enters the space by focusing on gamified growth tracking for children, extending the user lifecycle post-pregnancy.
The Analyst's Read
The bottom line on PERIOD TRACKER & PREGNANCY AND BABY CALENDAR
Bottom line
Amma is a specialized indie publisher successfully defending a niche in the medical category through high user sentiment and feature-rich utility. Its strategic value lies in its ability to engage the broader family unit, though it must compete against increasingly consolidated health platforms.
Frequently asked questions
How many apps does PERIOD TRACKER & PREGNANCY AND BABY CALENDAR publish?
What kind of apps does PERIOD TRACKER & PREGNANCY AND BABY CALENDAR make?
What is PERIOD TRACKER & PREGNANCY AND BABY CALENDAR's top app?
In how many countries are PERIOD TRACKER & PREGNANCY AND BABY CALENDAR's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes