PERIOD TRACKER & PREGNANCY AND BABY CALENDAR
For expectant mothers and their partners seeking evidence-based guidance and community support during pregnancy.
amma: Pregnancy & Baby Tracker
Snapshot
Who is PERIOD TRACKER & PREGNANCY AND BABY CALENDAR?
Supporting expectant parents through the pregnancy journey with tech-enabled tracking, AI-driven guidance, and community support.
Target audience
Portfolio
Free 1Last updated
amma: Pregnancy & Baby Tracker
v3.108.0
6mo ago
Publisher DNA
What defines PERIOD TRACKER & PREGNANCY AND BABY CALENDAR?
Publisher DNA
Primary focus
Pregnancy and maternity health tracking
Scale
indie
Target audience
Expectant mothers and their partners seeking evidence-based guidance and community support during pregnancy.
Origin
Launched its flagship pregnancy tracking tool in 2015 to provide a comprehensive digital calendar and health resource.
Signature Patterns
- •Integration of AI-driven health assistance for personalized user queries
- •Multi-user engagement strategy via shared 'Partner Mode' functionality
- •Freemium monetization model combining core tracking with premium ad-free tiers
- •Heavy emphasis on community-driven content and expert-led blogs
Portfolio momentum
Maintained a consistent update schedule for its single flagship title with 3 releases in the last 6 months.
Portfolio
What does PERIOD TRACKER & PREGNANCY AND BABY CALENDAR ship?
Apps
1 app analysed
21-language support functions as a B2B distribution barrier
- Weekly fetal growth tracking provides informative and comforting content for first-time parents during pregnancy
- Aggressive pop-up advertisements disrupt the reading experience for users on the free version of the app
Distributed across 20 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
55/100
Avg sentiment score
Rivals
Who does PERIOD TRACKER & PREGNANCY AND BABY CALENDAR compete with?
The rivals identified
Nemeses(1)
Both apps compete for the same expectant parent demographic by providing pregnancy tracking and developmental milestones, forcing a direct choice between clinical authority and AI-driven personalization.
Contenders(8)
Both apps target the same parent demographic, with the rival capturing the post-birth activity logging phase that follows the pregnancy tracking provided by the source app.
Both apps target the same expectant and new parent demographic, competing for long-term retention by offering tracking tools that span the pregnancy-to-infant lifecycle.
Both applications target expectant parents with freemium pregnancy tracking, creating direct competition for daily active users who prioritize developmental milestones and peer support.
Users report: Both apps compete for the same parent demographic as they transition from pregnancy tracking to infant care management, utilizing freemium models to capture long-term user data.
Both apps compete for the same parent demographic as they transition from pregnancy to newborn care, with overlapping clinical tracking needs.
Both apps serve the same parent demographic, creating a natural transition point where users move from pregnancy tracking to newborn activity logging.
Both apps target expectant parents with week-by-week tracking and educational content, competing for the same user base through freemium models that gate advanced features behind subscriptions.
Both apps target parents during the transition from pregnancy to early childhood, with Baby Connect capturing the post-birth activity logging segment that amma lacks.
Same space(19)
Selin acts as a precursor to pregnancy tracking, capturing users during the fertility phase before they transition to prenatal apps.
Users report: Pregnancy App. serves the same core audience but differentiates through a non-predatory monetization model that avoids subscription friction.
Users report: Femometer captures high-intent fertility users through clinical integration and data-driven cycle analysis.
This app provides a specialized labor-tracking utility that functions independently of the broader pregnancy-tracking ecosystem.
Users report: Premom captures high-intent users trying to conceive, creating a data-rich funnel that precedes the pregnancy-tracking stage.
This app competes on a privacy-first, ad-free model for labor tracking, contrasting with the ad-supported nature of amma.
Flo serves the same user base by expanding from menstrual tracking into pregnancy, using privacy-focused design as a primary retention mechanism.
Nurture provides a similar pregnancy-tracking experience to amma but adds a community-centric layer for peer support.
This app competes directly with amma's contraction timer tool by offering a dedicated, minimalist interface for labor.
HiMommy covers the full reproductive spectrum, from fertility to early parenthood, acting as a broad-scope alternative to amma.
Kinedu extends the pregnancy journey into early childhood, capturing users who outgrow the prenatal focus of amma.
This app provides a standard pregnancy-tracking experience, focusing on weekly development and organizational tools.
BabyBond differentiates by focusing on emotional connection and bonding activities rather than just clinical tracking.
Musa focuses on cycle-syncing and self-care, providing a wellness-oriented alternative to the clinical tracking of amma.
This app targets the pre-pregnancy phase, focusing on fertility optimization and cycle data analysis.
This app serves as a lightweight utility for tracking pregnancy milestones and countdowns.
Sprouty captures users immediately after birth, providing a transition path for parents who have finished their pregnancy journey.
This tool provides a clinical focus on labor tracking, specifically for the final weeks of the pregnancy journey.
Prego offers a week-by-week pregnancy tracking experience similar to amma, focusing on the countdown to birth.
The Analyst's Read
The bottom line on PERIOD TRACKER & PREGNANCY AND BABY CALENDAR
Bottom line
Amma is a specialized indie publisher successfully defending a niche in the medical category through high user sentiment and feature-rich utility. Its strategic value lies in its ability to engage the broader family unit, though it must compete against increasingly consolidated health platforms.
Frequently asked questions
How many apps does PERIOD TRACKER & PREGNANCY AND BABY CALENDAR publish?
What kind of apps does PERIOD TRACKER & PREGNANCY AND BABY CALENDAR make?
What is PERIOD TRACKER & PREGNANCY AND BABY CALENDAR's top app?
In how many countries are PERIOD TRACKER & PREGNANCY AND BABY CALENDAR's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
