PERIOD TRACKER & PREGNANCY AND BABY CALENDAR
For expectant mothers and their partners seeking evidence-based guidance and community support during pregnancy.
amma: Pregnancy & Baby Tracker
Snapshot
Who is PERIOD TRACKER & PREGNANCY AND BABY CALENDAR?
Supporting expectant parents through the pregnancy journey with tech-enabled tracking, AI-driven guidance, and community support.
Target audience
Portfolio
Free 1Last updated
amma: Pregnancy & Baby Tracker
v3.108.0
5mo ago
Publisher DNA
What defines PERIOD TRACKER & PREGNANCY AND BABY CALENDAR?
Publisher DNA
Primary focus
Pregnancy and maternity health tracking
Scale
indie
Target audience
Expectant mothers and their partners seeking evidence-based guidance and community support during pregnancy.
Origin
Launched its flagship pregnancy tracking tool in 2015 to provide a comprehensive digital calendar and health resource.
Signature Patterns
- •Integration of AI-driven health assistance for personalized user queries
- •Multi-user engagement strategy via shared 'Partner Mode' functionality
- •Freemium monetization model combining core tracking with premium ad-free tiers
- •Heavy emphasis on community-driven content and expert-led blogs
Portfolio momentum
Maintained a consistent update schedule for its single flagship title with 3 releases in the last 6 months.
Portfolio
What does PERIOD TRACKER & PREGNANCY AND BABY CALENDAR ship?
Apps
1 app analysed
21-language support functions as a B2B distribution barrier
- Weekly fetal growth tracking provides informative and comforting content for first-time parents during pregnancy
- Aggressive pop-up advertisements disrupt the reading experience for users on the free version of the app
Distributed across 20 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
55/100
Avg sentiment score
Rivals
Who does PERIOD TRACKER & PREGNANCY AND BABY CALENDAR compete with?
The rivals identified
Nemeses(1)
Both apps target expectant parents with pregnancy tracking and developmental content, competing directly for user attention during the pregnancy journey.
Contenders(8)
Both apps target expectant parents with overlapping clinical tools like contraction timers and kick counters. The rival directly challenges the ad-supported free tier of amma: Pregnancy & Baby Tracker by offering a completely ad-free experience.
Both apps compete for the attention of expectant and new parents by providing activity logging and milestone tracking tools within the Medical category.
Both apps compete for the same expectant and new parent demographic by offering tracking tools that span the pregnancy-to-infant lifecycle. Cubtale challenges amma by providing multi-caregiver synchronization that allows families to manage health data across multiple devices.
Both apps target expectant parents with freemium pregnancy tracking, creating direct competition for daily active users who rely on fetal development content and milestone tracking.
Both apps target the parenting lifecycle, with amma covering the pregnancy phase and Sprout capturing the immediate post-birth transition, creating direct competition for the same user base as they move from gestation to infant care.
Both apps target expectant and new parents, competing for daily engagement through milestone tracking and educational content within the medical category.
Both apps target the same expectant parent demographic with overlapping fetal development tracking and health metrics, while utilizing freemium models that gate core features behind subscriptions.
Contraction Timer and Tracker provides a clinical logging utility for labor that users may switch to when they require exportable medical reports.
Same space(16)
My Baby Heart Sounds App provides a niche prenatal audio recording tool that serves as a supplementary experience to standard pregnancy tracking.
Pregnancy App. competes for the same pregnancy tracking audience by emphasizing a clean, ad-light user experience.
Pregnancy Info Week by Week provides a straightforward educational resource for pregnancy stages without requiring user registration.
Clearblue integrates hardware-based fertility testing with digital cycle tracking for a specialized user segment.
Flo serves as a long-term health companion for users who transition from cycle tracking to pregnancy monitoring.
Pregnancy App and Baby Tracker offers a lightweight, offline-first alternative for users who prioritize data access without network dependency.
Nurture Pregnancy Week by Week offers a community-driven pregnancy tracking experience that complements the educational focus of the source app.
Contraction Timer & Tracker provides specialized labor-tracking tools that users often seek during the final stage of the pregnancy journey.
HiMommy targets the reproductive health lifecycle, bridging the gap between fertility tracking and early postpartum care.
Kinedu shifts focus from pregnancy tracking to child development milestones, serving parents through the early years.
BabyBond focuses on prenatal bonding activities, offering a distinct emotional engagement layer compared to standard clinical tracking.
Musa focuses on cycle-based self-care, providing an adjacent wellness experience for users interested in hormonal health.
Pregnancy Week Tracker provides a simplified, date-focused tracking tool for users who prefer minimal feature sets.
ScanBaby offers an educational ultrasound simulation that serves as a visual supplement to standard pregnancy tracking.
Sprouty extends the tracking lifecycle into the toddler years, capturing users after they finish using pregnancy-specific apps.
Pregnancy Due Date Calculator serves as a fast, utility-focused entry point for pregnancy tracking that avoids content-heavy engagement models.
New entrants(1)
Pregnancy Week by Week Tracker targets privacy-conscious users by providing a local-only storage mechanism for pregnancy health logs.
The Analyst's Read
The bottom line on PERIOD TRACKER & PREGNANCY AND BABY CALENDAR
Bottom line
Amma is a specialized indie publisher successfully defending a niche in the medical category through high user sentiment and feature-rich utility. Its strategic value lies in its ability to engage the broader family unit, though it must compete against increasingly consolidated health platforms.
Frequently asked questions
How many apps does PERIOD TRACKER & PREGNANCY AND BABY CALENDAR publish?
What kind of apps does PERIOD TRACKER & PREGNANCY AND BABY CALENDAR make?
What is PERIOD TRACKER & PREGNANCY AND BABY CALENDAR's top app?
In how many countries are PERIOD TRACKER & PREGNANCY AND BABY CALENDAR's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
