Easy Healthcare
For women and couples trying to conceive, specifically those requiring data-driven insights for irregular cycles or PCOS.
Premom Ovulation Tracker & BBT
Snapshot
Who is Easy Healthcare?
Empowering women to navigate fertility and conception through a hardware-integrated digital tracking ecosystem.
Target audience
Portfolio
Free 1Last updated
Premom Ovulation Tracker & BBT
v1.97.1
4mo ago
Publisher DNA
What defines Easy Healthcare?
Publisher DNA
Primary focus
Fertility and reproductive health tracking
Scale
indie
Target audience
Women and couples trying to conceive, specifically those requiring data-driven insights for irregular cycles or PCOS.
Portfolio momentum
Released 3 updates for their single active app in the last 6 months, with the most recent update occurring 6 days ago.
Portfolio
What does Easy Healthcare ship?
Apps
1 app analysed
Easy@Home ecosystem integration drives physical product sales
- Automated urine test strip analysis provides accurate ovulation peak detection for users struggling to conceive
- Hard-to-close premium subscription screens block access to the app for new and existing users
Distributed across 11 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+2 more europe markets
- Spain1 / 1
- Sweden1 / 1
Asia-Pacific (1)
- Japan1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Easy Healthcare compete with?
The rivals identified
Nemeses(1)
The Bump dominates the pregnancy tracking market, competing directly for the attention of users who transition from Premom's ovulation tracking to pregnancy monitoring.
Contenders(4)
Focuses on a critical niche of pregnancy health, competing for users who prioritize clinical monitoring and fetal movement tracking.
Directly challenges Premom's pregnancy tracking features by focusing on high-fidelity visual documentation and medical record-keeping.
Competes for the same fertility-focused demographic by leveraging an FDA-cleared algorithm for cycle tracking and birth control.
known for
amma: Pregnancy & Baby Tracker
Targets the pregnancy tracking segment with a heavy emphasis on AI-driven personalization and partner involvement.
Same space(4)
Targets the wellness-conscious pregnancy demographic with holistic fitness and nutrition planning.
Serves a specific sub-segment of the pregnancy market focused on mental preparation and spiritual support for birth.
known for
Addresses the pregnancy planning and prenatal education market with a structured, expert-led curriculum.
Provides essential medical guidance for pregnancy and birth, competing on the basis of clinical reliability and accessibility.
New entrants(2)
Competes for the symptom-tracking portion of the pregnancy journey by offering a generalized, privacy-focused logging tool.
Enters the health tracking space by focusing on nutrition, which overlaps with the wellness needs of pregnant users.
Frequently asked questions
How many apps does Easy Healthcare publish?
What kind of apps does Easy Healthcare make?
What is Easy Healthcare's top app?
In how many countries are Easy Healthcare's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes