Premom is a fertility and ovulation tracking app for women trying to conceive, available on iOS.
Product velocity
Active
Daily rank 🇺🇸
#63
▲1Health & Fitness · grossing
Sentiment
4.8
55k reviews
Nemesis
The Bump: Baby & Pregnancy App
The App DNA
What makes this app unique?
Users hire Premom to remove guesswork from their fertility journey via automated test-strip scanning and BBT charting, serving the job of clinical-grade cycle prediction.
For Women trying to conceive, including those with irregular cycles or PCOS, seeking data-driven fertility tracking.
What does it look like?
Key features
Computer vision algorithm scans and quantifies LH levels from physical test strips.
Specialized algorithm analyzes BBT and OPK trends for irregular cycles.
Linked account system for cycle updates and fertility insights.
How much does it cost?
The freemium model leverages high-intent fertility tracking to upsell Premium features and physical test kit ecosystem.
Velocity
Active developmentperformanceopaqueShow more...
Premom maintains an active development cadence, shipping 4 releases over the last 57 days, averaging roughly 0.5 releases per week. Despite this consistent frequency, the publisher utilizes opaque release notes that exclusively cite bug fixes and performance improvements without detailing specific feature changes. This pattern suggests that the team may be utilizing server-side feature flags or A/B testing to manage the user experience rather than traditional App Store feature deployments. The development trend remains stable, focusing entirely on maintenance and stability rather than visible content updates.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads excited. Users appreciate automated urine test strip analysis provides accurate ovulation peak detection for users struggling to conceive and the app adapts to individual cycle variations and provides helpful data visualization for long-term tracking, but report hard-to-close premium subscription screens block access to the app for new and existing users.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Automated urine test strip analysis provides accurate ovulation peak detection for users struggling to conceive
- The app adapts to individual cycle variations and provides helpful data visualization for long-term tracking
- Community support and educational content help users navigate the emotional journey of trying to conceive
- Hard-to-close premium subscription screens block access to the app for new and existing users
120 of 668 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Premom Ovulation Tracker & BBT
How's the Health & Fitness market?
Premom currently holds the #66 slot in the US Health & Fitness category. The gap between its high-utility test reader and the recent 1-star review spike suggests monetization friction is currently outpacing the app's clinical value proposition.
Read the market outlookThe rivals identified
By The Knot Inc.
The Bump dominates the pregnancy tracking market, competing directly for the attention of users who transition from Premom's ovulation tracking to pregnancy monitoring.
- Offers 3D interactive growth visualizations that provide a more immersive experience than Premom's data-heavy interface.
- Integrates a comprehensive multi-retailer registry tracker, capturing high-intent commerce traffic that Premom currently lacks.
- Provides a robust Planner+ appointment tool, centralizing medical and milestone scheduling within the pregnancy journey.
Count the Kicks!Contender
Pregnancy Tracker 3D by SproutContender
amma: Pregnancy & Baby TrackerContender
Natural Cycles - Birth ControlContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Premom Ovulation Tracker & BBT
Where is it heading?
The fertility tracking market is shifting toward content-led engagement, leaving Premom's data-heavy interface exposed to rivals like The Bump. Unless the team addresses the current UX regressions and sensitivity gaps, the app will struggle to retain users as they transition into the pregnancy phase.
- The latest update introduced a critical regression where users are trapped on the premium subscription screen, causing a spike in negative reviews.
- Automated urine test strip analysis continues to provide accurate ovulation peak detection, maintaining the app's core clinical utility for users trying to conceive.
The SWOT
- Computer vision test-strip analysis creates a high-intent data barrier
- Easy@Home ecosystem integration drives physical product sales
- Expansion into structured prenatal education could capture users lost to content-heavy competitors
Next best moves
Remove blocking subscription screen because it causes a 1-star review spike → improve new-user retention
+ 1 more prioritized moveThe counter-intuitive read
The app's aggressive monetization is not a failure of design…
Read the full takeFeature gaps
FDA-cleared contraceptive algorithm (available in Natural Cycles but absent here) +1
Since the last report: The app's competitive position is currently strained by aggressive monetization and UX regressions that are driving negative sentiment and churn.
Bottom line
Premom holds a category lead through clinical-grade test-strip integration, but aggressive monetization and rigid cycle logic are eroding user trust, so the PM must prioritize UX hygiene over immediate conversion to prevent churn to content-heavy rivals.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated