Report updated Jun 9, 2026
Lively - Period Tracker, Cycle
For women seeking to align their lifestyle, nutrition, and fitness with their hormonal cycles, including those navigating pregnancy and postpartum recovery.
Lively - Period Tracker, Cycle is an established health & fitness app that is available. With a 4.5/5 rating from 396.6K reviews, it shows polarized user reception. Users particularly appreciate long-term cycle tracking utility provides reliable health insights for users over many years, though widget functionality failures prevent users from accessing quick cycle data on the home screen remains a common concern.
What is Lively - Period Tracker, Cycle?
Lively is a health and fitness app for iOS and Android that provides cycle syncing guidance, pregnancy tracking, and partner-sharing features.
Users hire Lively to align their daily nutrition, fitness, and self-care habits with their hormonal cycles, serving a need for personalized wellness that standard clinical trackers ignore.
Current Momentum
v2.6 · today
Steady- Shipped background process stability improvements.
- Maintains consistent global category chart presence.
Active Nemesis
Clue Period & Cycle Tracker
By BioWink
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Provides daily tips on nutrition, sports, and self-care tailored to the user's specific menstrual phase.
Allows users to share cycle phases and mood data with a partner in a private setting.
How much does it cost?
- Free tier with limited access
- Premium subscription charged via iTunes account
Subscription model anchored to recurring iTunes billing with auto-renewal enabled by default.
Who Built It?
Empowering individuals to optimize their wellness and lifestyle by syncing daily activities with their menstrual cycle phases.
Portfolio
2
Apps
What other apps does Lively Cycle make?
Lively: Cycle Syncing, Period
Explore the full Lively Cycle report
Portfolio breakdown, audience, momentum, and every app published by Lively Cycle.
What do users think recently?
Low confidence · 50 reviews analyzed · Based on 50 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate long-term cycle tracking utility provides reliable health insights for users over many years, but report widget functionality failures prevent users from accessing quick cycle data on the home screen.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Lively - Period Tracker, Cycle?
Where is it available?
Localized markets (20)
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
Lively currently holds a #93 Free / #51 Grossing rank in the US Health & Fitness category. The gap between its discovery rank and monetization rank signals that the current subscription gating is successfully capturing value despite user friction.
Rank progression
62 active rankings tracked — 30-day window
Which niche is Lively - Period Tracker, Cycle in?
to track menstrual cycles and optimize well-being
Explore the full Period Tracking Trackers niche
Every app in this space — 35 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Glow is a direct competitor that dominates the market through a massive user base and an ecosystem approach that extends beyond simple cycle tracking into community and hardware.
Contenders(4)
Cycle Air competes by bundling its tracking utility into a broader subscription ecosystem, targeting users already in the Air Apps environment.
Cube competes by offering a highly visual, customizable experience that appeals to users who want a personalized aesthetic.
This contender targets the privacy-conscious segment of the market by emphasizing local-only data storage.
This app competes for the same core user demographic by offering essential cycle prediction and symptom logging tools.
Same space(3)
While the use case differs, it competes for the same 'habit and health tracking' screen time and user attention.
This app shares the health-logging category and appeals to users who manage multiple chronic or cyclical health metrics.
Wild.AI overlaps with Lively's 'cycle syncing' value proposition by focusing on hormone-aware training and performance optimization.
Compare Lively - Period Tracker, Cycle against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Lively - Period Tracker, Cycle
Strengths to defend, gaps to attack
Core Strengths
- Lifestyle-first cycle syncing UX drives high daily engagement
- Partner-sharing feature creates a two-person social loop that increases switching costs
Critical Frictions
- Widget reliability failures on the latest version
- Data migration issues during phone transfers
- Premium-tier gating of previously free features
Growth Levers
- Expansion into B2B wellness partnerships
- Integration of wearable health data to validate cycle-syncing tips
Market Threats
- Clue's clinical dominance in medical-grade tracking
- Flo's aggressive AI-driven content library
- Rising user frustration with subscription-first monetization
What are the next best moves?
Rebuild widget synchronization logic because widget failure is a top-cited friction point → restore daily active habit
Widget failure is the #1 cited technical complaint in user sentiment data.
Trade-off: Delay the pregnancy-tracking UI refresh to Q3 — widget reliability is a higher churn risk.
Audit data backup and migration flows because history loss is a top-cited frustration → reduce churn
Data loss complaints are triggering negative sentiment among long-term users.
Trade-off: Pause the new content-library expansion — data persistence is a critical retention requirement.
A counter-intuitive read
The shift to premium gating is not a failure but a necessary filter to monetize the most engaged users, as the high churn from legacy users is offset by the increased lifetime value of the lifestyle-focused cohort.
Feature Gaps vs Competitors
- Clinical-grade medical data export (available in Clue but absent here)
- AI-driven health assistant chatbot (available in Flo but absent here)
Key Takeaways
Lively holds its category lead through sticky lifestyle-syncing mechanics but bleeds long-term users to data-persistence failures, so revenue growth hinges on stabilizing the core utility before expanding the premium content library.
Where Is It Heading?
Mixed Signals
The cycle-tracking market is consolidating around clinical accuracy and AI-driven content, leaving lifestyle-only apps like Lively exposed to churn if they cannot maintain basic utility. The current release cadence focused on stability is a necessary defensive move to protect the user base from further sentiment degradation.
Data migration failures in the latest release trigger history loss, which erodes long-term user trust and compounds the rating drag on Android.
The partner-syncing feature continues to drive unique social retention, providing a defensive moat against clinical trackers that lack two-person engagement loops.