Glow Eve Period Tracker is a health and fitness app for menstrual, fertility, and pregnancy tracking on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
4.5
473k reviews
Nemesis
Flo Cycle & Period Tracker
The App DNA
What makes this app unique?
Users rely on the app to maintain multi-year health histories and cycle predictions, displacing manual calendar tracking with automated, data-driven visualization.
For Women managing menstrual health, fertility, or pregnancy who value data-driven insights and community support.
What does it look like?
Key features
Logs menstrual cycles, sexual activity, moods, and physical symptoms for trend visualization.
Provides advanced cycle charts, comparative insights, and BBT/OPK charting tools. [Revenue: Gates advanced analytical tools behind $59.99/year subscription]
Peer-to-peer discussion boards for health, sex, and parenting topics.
How much does it cost?
Freemium model gates advanced analytical tools and ad-free access behind a $59.99/year subscription.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
The app has released 5 versions over the last 74 days, resulting in a cadence of approximately 0.47 releases per week, which falls into the maintenance tier when accounting for the lack of consistent feature development. While a major redesign was introduced in early May, the subsequent releases have been limited to minor bug fixes. Development appears to be in a stable maintenance phase following the recent UI/UX overhaul. No recurring live-ops events were identified in the provided release notes.
Who built it?
Glow
4 apps tracked · Health & Fitness
Glow Baby Tracker & Growth App
Glow Ovulation & Period App
Nurture Pregnancy Week by WeekUser Sentiment
What do users think recently?
The recent review mood reads excited. Users appreciate long-term users value the simple and straightforward interface that avoids overwhelming them with unnecessary features and accurate cycle and ovulation predictions help users plan their daily lives and health goals effectively, but report recent ui changes place interactive buttons too low on the screen, making the app unusable on some devices.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Long-term users value the simple and straightforward interface that avoids overwhelming them with unnecessary features
- Accurate cycle and ovulation predictions help users plan their daily lives and health goals effectively
- Reliable data migration across multiple device upgrades ensures users maintain their long-term health history
- Recent UI changes place interactive buttons too low on the screen, making the app unusable on some devices
120 of 589 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Glow Eve Period Tracker
How's the Health & Fitness market?
Glow Eve Period Tracker maintains a 4.66 rating across 589 analyzed reviews, though the recent update cadence has stalled. The shift toward aggressive monetization in the latest release creates a vulnerability against Flo's broader ecosystem.
Read the market outlookThe rivals identified
By FLO HEALTH UK LIMITED
Flo is the primary market leader in the period tracking space, directly competing with Eve by Glow for the same demographic of users seeking cycle prediction and health insights.
- Offers a dedicated 'Flo for Partners' feature to share cycle information with significant others
- Includes an AI-driven symptom checker that provides personalized health insights beyond basic cycle logging
- Provides an 'Anonymous Mode' for users concerned about data privacy and sensitive health information
iPeriod Period Tracker HD +Contender
iPeriod Lite Period TrackerContender
Period Tracker by GP AppsContender
iPeriod Period Tracker +ContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Glow Eve Period Tracker
Where is it heading?
The period tracker market is consolidating around apps that offer integrated partner-sharing and AI-backed health insights. Glow Eve's maintenance-mode cadence and recent UI regressions leave it exposed to churn, as loyal users find the current monetization friction outweighs the app's historical simplicity.
- UI regressions in the latest update (failing buttons, widget errors) erode the daily active habit, which compounds the rating drag already visible.
- Aggressive monetization of previously free features alienates long-term users, creating a churn risk that benefits competitors like Flo.
The SWOT
- Minimalist design drives decade-long retention
- Reliable data migration protects long-term health history
- Localized fertility guidance could capture specialized segments
Next best moves
Rebuild UI layout to fix button overlap because it is the top-cited usability complaint → restore daily active habit
+ 1 more prioritized moveThe counter-intuitive read
The app's minimalist design is its primary retention lever…
Read the full takeFeature gaps
Partner-sharing feature (available in Flo but absent here) +1
Since the last report: User sentiment has declined due to the hardening of paywalls around previously free logging features and persistent UI layout failures. The app's competitive position is increasingly vulnerable as these friction points drive loyal users toward more stable, feature-rich alternatives.
Bottom line
Restoring the UI layout and core logging access would address the primary churn drivers, as the current monetization friction is eroding the long-term loyalty that previously anchored Glow Eve's market position.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
Report last updated