Lively Cycle
For individuals tracking menstrual cycles, specifically those interested in bio-hacking or lifestyle optimization through hormonal phase alignment.
Lively - Period Tracker, Cycle
Snapshot
Who is Lively Cycle?
Empowering individuals to optimize their wellness and lifestyle by syncing daily activities with their menstrual cycle phases.
Target audience
Portfolio
Free 2Last updated
Lively - Period Tracker, Cycle
v12.9.1
3mo ago
Publisher DNA
What defines Lively Cycle?
Publisher DNA
Primary focus
Cycle-syncing and menstrual health tracking
Scale
indie
Target audience
Individuals tracking menstrual cycles, specifically those interested in bio-hacking or lifestyle optimization through hormonal phase alignment.
Signature Patterns
- •Focus on 'cycle syncing'—aligning nutrition, exercise, and self-care with hormonal phases.
- •Inclusion of partner-syncing features to facilitate communication regarding menstrual health.
- •Extensive use of specialized utility calculators (ovulation, HCG, implantation, and due dates).
- •Broad localization strategy covering English, Spanish, Portuguese, French, German, and Czech.
- •High-frequency update cycle focused on a single-app ecosystem.
Portfolio momentum
Maintains an intense development pace with 12 updates released in the last 6 months for its sole flagship title.
Portfolio
What does Lively Cycle ship?
Apps
2 apps analysed
Partner-sharing feature creates a two-person social loop that increases switching costs
- Long-term cycle tracking utility provides reliable health insights for users over many years
- Widget functionality failures prevent users from accessing quick cycle data on the home screen
Cycle & Ovulation Tracker, Pregnancy & Postpartum Calendar, Hormone Tips
Analysis in progress
Distributed across 20 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
65/100
Avg sentiment score
Rivals
Who does Lively Cycle compete with?
The rivals identified
Nemeses(1)
Clue is the dominant market leader with a massive, established user base and a highly mature feature set that defines the standard for cycle tracking.
Contenders(4)
A highly popular, high-rated alternative that focuses on simplicity and visual calendar-based tracking.
Flo is a massive competitor that dominates the category through aggressive user acquisition and broad feature coverage.
A long-standing, reliable utility that serves as a functional, no-frills alternative for traditional users.
Stardust has successfully captured a younger demographic by blending cycle tracking with astrology and aesthetic-focused design.
Same space(2)
A minimalist, design-focused tracker that competes on simplicity rather than feature density.
Directly overlaps with Lively's 'cycle syncing' value proposition by focusing on hormonal impact on mood.
New entrants(1)
While primarily a medical platform, its recent activity suggests potential for deeper integration into health-tracking ecosystems.
The Analyst's Read
The bottom line on Lively Cycle
Bottom line
Lively Cycle is a disciplined single-app publisher that has successfully modernized a legacy utility into a lifestyle-focused wellness tool. Their high update frequency and niche focus on cycle-syncing provide a stable footprint in the competitive Health & Fitness category.
Frequently asked questions
How many apps does Lively Cycle publish?
What kind of apps does Lively Cycle make?
What is Lively Cycle's top app?
In how many countries are Lively Cycle's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes