We Are Moody
For women seeking to understand the impact of hormonal cycles on their mental and physical health across life stages including pregnancy and perimenopause.
Moody Month: Hormone Tracker
Snapshot
Who is We Are Moody?
Providing personalized hormone tracking and wellness insights to support women through various life stages. Helping users connect daily symptoms to hormonal fluctuations.
Target audience
Portfolio
Free 1Last updated
Moody Month: Hormone Tracker
v4.23.5
7mo ago
Publisher DNA
What defines We Are Moody?
Publisher DNA
Primary focus
Health & Fitness · Hormone and cycle tracking
Scale
indie
Target audience
Women seeking to understand the impact of hormonal cycles on their mental and physical health across life stages including pregnancy and perimenopause.
Origin
A tech company built by women, powered by empathy, focused on creating tools for female health.
Signature Patterns
- •Focus on hormone-specific wellness and symptom logging
- •Subscription-based monetization model
- •Integration of educational content curated by health specialists
- •Targeted support for diverse life stages including postpartum and perimenopause
Portfolio momentum
The publisher shows high development activity with 11 releases in the last 6 months for their single active application.
Portfolio
What does We Are Moody ship?
Apps
1 app analysed
Wearable integration centralizes multi-platform health data, increasing user lock-in
- Educational content regarding hormonal cycles helps users understand their body and emotional patterns better
- Aggressive subscription prompts appearing during core navigation frustrate users who want a functional free experience
Distributed across 15 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (2)
- Brazil1 / 1
- United States1 / 1
Europe (7)
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
- Sweden1 / 1
›+2 more europe markets
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (6)
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
- South Korea1 / 1
›+1 more asia-pacific market
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Rivals
Who does We Are Moody compete with?
The rivals identified
Nemeses(1)
Both apps target individuals monitoring reproductive health and cycle symptoms, creating direct competition for users seeking cycle-based health insights.
Contenders(1)
Both applications target users tracking menstrual cycles and hormonal symptoms, competing for the same health-conscious demographic through overlapping symptom logging and cycle prediction features.
Same space(20)
Period Tracker Period Calendar serves as a high-volume, free alternative for users prioritizing cycle predictions and fertility tracking.
My Cycle acts as a minimalist, free-to-use alternative for users who find Moody Month's educational content and programs unnecessary.
Clue competes for the same demographic by offering a gender-neutral, science-first interface that avoids the aesthetic tropes of Moody Month.
Premom focuses on the high-intent fertility market, using computer vision to bridge the gap between physical test strips and digital tracking.
Flo serves as a primary alternative for users seeking science-backed cycle tracking and pregnancy support with a larger community footprint.
Glow Eve provides a minimalist alternative for users who value historical data accuracy over the complex wellness content in Moody Month.
Google Health (Fitbit) acts as a centralized data aggregator for wearable users, providing AI-driven coaching that Moody Month lacks.
Period Tracker by GP Apps offers a low-complexity alternative for users who prefer button-press logging over Moody Month's wellness programs.
Lively competes by focusing on lifestyle-oriented cycle syncing, appealing to users who want to align daily habits with hormonal phases.
Period Tracker ⋆ provides a basic, customizable alternative for users who want to track intimate life alongside cycle dates.
Musa blends cycle syncing with self-care tools like breathwork, offering a more holistic wellness approach than standard trackers.
Noom offers a behavioral psychology approach to weight loss that serves as a broader health companion for users managing cycle-related weight changes.
Monthly Cycles competes by offering a non-clinical, simple interface that avoids the medical-grade complexity found in Moody Month.
Oura provides high-accuracy biometric data that complements Moody Month's subjective symptom logging with objective physiological markers.
Cycles offers a privacy-focused, minimalist alternative that emphasizes collaborative planning through partner-sharing capabilities.
Period Tracker provides a highly customizable, theme-based interface for users who want to personalize their tracking experience.
Period Tracker and Calendar serves as a CE Class I Medical Device, positioning itself as a clinical-grade alternative to Moody Month.
Stardust targets the same hormonal tracking audience but differentiates through an esoteric, moon-based wellness approach.
IVY competes by emphasizing data security and proprietary AI technology for cycle and symptom tracking.
iPeriod Lite appeals to legacy users through a 17-year brand history and a focus on consistent, simple tracking.
New entrants(2)
SleepSense focuses on privacy-conscious sleep monitoring, providing a specialized tool that complements Moody Month's cycle-based wellness insights.
Prova provides a specialized tool for PMDD tracking, allowing users to build clinical-ready reports for medical consultations.
The Analyst's Read
The bottom line on We Are Moody
Bottom line
We Are Moody Ltd is a focused, single-product publisher that has successfully carved out a niche in the female health-tech space. Their high release velocity suggests a commitment to iterative product improvement and content updates.
Frequently asked questions
How many apps does We Are Moody publish?
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What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
