GP Apps
For individuals seeking to monitor menstrual cycles, fertility, and pregnancy symptoms.
Period Tracker by GP Apps
Snapshot
Who is GP Apps?
Providing long-term menstrual cycle and fertility tracking tools for individuals seeking health insights. Their apps focus on simple, calendar-based logging and symptom management.
Target audience
Portfolio
Free 3Last updated
Period Tracker by GP Apps
v12.9.1
3mo ago
Publisher DNA
What defines GP Apps?
Publisher DNA
Primary focus
Health & Fitness · Menstrual and fertility tracking
Scale
indie
Target audience
Individuals seeking to monitor menstrual cycles, fertility, and pregnancy symptoms.
Signature Patterns
- •Focus on health and fitness tracking utilities
- •Freemium and free-to-use pricing models
- •Long-term maintenance of legacy health applications
- •Integration with native health platforms like HealthKit
Portfolio momentum
Released 8 updates across 3 apps in the last 6 months, with the top titles receiving updates within the last 21 days.
Portfolio
What does GP Apps ship?
Apps
3 apps analysed
Decade-long historical data creates high switching costs
- Long-term users value the consistent and accurate cycle prediction that has supported their health tracking for over a decade
- Data backup and transfer issues during device migration cause significant frustration for long-term users trying to preserve history
Accurate cycle and ovulation tracking helps users plan their daily lives and medical needs effectively
- Long-term users value the consistent and simple interface that has remained unchanged for over a decade
- Recent UI changes push critical buttons off-screen on some devices, rendering the app unusable for navigation
Distributed across 12 markets, strongest in Europe.
Based on 2 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil2 / 2
- Mexico2 / 2
- United States2 / 2
Europe (7)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Netherlands2 / 2
- Portugal2 / 2
›+2 more europe markets
- Spain2 / 2
- Sweden2 / 2
Asia-Pacific (2)
- Japan2 / 2
- South Korea2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
2
Positive apps
0
Neutral / mixed
0
Negative apps
80/100
Avg sentiment score
Rivals
Who does GP Apps compete with?
The rivals identified
Nemeses(1)
Flo is the primary market leader in the period tracking space, directly competing for the same health-conscious female demographic through comprehensive cycle analytics and community-driven features.
Contenders(2)
Glow Eve targets the same audience by emphasizing community engagement and advanced data analytics for cycle and fertility tracking.
A free-tier alternative that captures price-sensitive users looking for core fertility graphing and symptom tracking features.
Same space(5)
While in a different category, it competes for the user's daily attention and morning routine management within the broader health and lifestyle ecosystem.
This app addresses a specific pain point—menstrual discomfort—that often overlaps with the user needs of a period tracker.
This app targets the intersection of hormonal health and athletic performance, appealing to the more active segment of the target app's user base.
While in a different category, it competes for the same 'daily utility' screen time and habit-forming notification space.
It serves as a functional utility for health management, competing for the user's time spent on medical and pharmacy-related tasks.
New entrants(3)
A new entrant focusing on energy management throughout the menstrual cycle, appealing to users interested in bio-hacking their productivity.
A new health-utility app that overlaps with the target app's broader wellness and body-monitoring use cases.
This newcomer focuses on the medical-grade tracking of chronic conditions, potentially drawing users away from general trackers.
The Analyst's Read
The bottom line on GP Apps
Bottom line
GP Apps is a stable, legacy-focused publisher that has successfully captured a massive share of the menstrual tracking market. Their continued high-frequency update cadence suggests a commitment to maintaining their existing user base rather than aggressive portfolio expansion.
Frequently asked questions
How many apps does GP Apps publish?
What kind of apps does GP Apps make?
What is GP Apps's top app?
In how many countries are GP Apps's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 0
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- no