Flo Living
For individuals seeking to manage menstrual health, fertility, and hormonal symptoms through cycle-based lifestyle adjustments.
MyFlo® Period Tracker Calendar
Snapshot
Who is Flo Living?
Empowering individuals to manage hormonal health and fertility through the proprietary Cycle Syncing® method.
Target audience
Portfolio
Free 1Last updated
MyFlo® Period Tracker Calendar
v4.2.2
8mo ago
Publisher DNA
What defines Flo Living?
Publisher DNA
Primary focus
Health & Fitness · Hormonal health and cycle tracking
Scale
indie
Target audience
Individuals seeking to manage menstrual health, fertility, and hormonal symptoms through cycle-based lifestyle adjustments.
Signature Patterns
- •Integration of proprietary Cycle Syncing® methodology into core tracking features
- •Focus on personalized dietary and exercise recommendations based on hormonal phases
- •Predictive tracking functionality for menstrual cycles and ovulation
- •Monetization model centered on free access to core tracking and methodology tools
Portfolio momentum
Released 3 updates in the last 6 months for their single active application, indicating a steady maintenance and development cycle.
Portfolio
What does Flo Living ship?
Apps
1 app analysed
Rivals
Who does Flo Living compete with?
The rivals identified
Nemeses(1)
Both apps target individuals managing menstrual health and fertility, but Flo captures a broader audience through its freemium model and partner-sharing features that directly compete with the Cycle Syncing® framework.
Contenders(2)
Both applications target individuals managing menstrual health and fertility, competing directly for users seeking cycle tracking and ovulation prediction features.
Lively competes with MyFlo by offering cycle-based lifestyle recommendations and hormonal phase tracking to the same health-conscious demographic.
Same space(3)
This app serves a similar health-tracking audience but focuses on medication-specific needs rather than menstrual cycle data.
This app supports the broader health goals of MyFlo users by providing a dedicated tool for tracking daily hydration.
This app provides a generalist alternative to MyFlo by focusing on broad menstrual cycle logging rather than the specific hormonal health framework.
The Analyst's Read
The bottom line on Flo Living
Bottom line
Flo Living maintains a highly specialized position in the health and fitness category by anchoring their product to a proprietary wellness framework. Their ability to sustain a loyal user base through methodology-driven content provides a clear, defensible niche in a crowded market.
Frequently asked questions
How many apps does Flo Living publish?
What kind of apps does Flo Living make?
What is Flo Living's top app?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
