Everyday Health
For expectant parents and families with infants or toddlers seeking medically-vetted guidance and community support.
BabyCenter Track Pregnancy App
Snapshot
Who is Everyday Health?
Supporting expectant parents through medically-vetted tracking tools and community guidance from fertility through early childhood.
Target audience
Portfolio
Free 4Last updated
BabyCenter Track Pregnancy App
v1.4.65
4mo ago
Publisher DNA
What defines Everyday Health?
Publisher DNA
Primary focus
Pregnancy and parenting digital health platforms
Scale
indie
Target audience
Expectant parents and families with infants or toddlers seeking medically-vetted guidance and community support.
Portfolio momentum
Released 8 updates across the portfolio in the last 6 months, with the flagship pregnancy trackers receiving major updates within the last 10 days.
Portfolio
What does Everyday Health ship?
Apps
4 apps analysed
Pregnant? Just track your pregnancy using this pregnancy app!
Loyalty program creates a B2B distribution moat
- Comprehensive weekly pregnancy tracking and developmental insights keep expectant parents informed throughout their journey
- Lack of a dedicated nutrition tracker limits the ability to monitor dietary intake during pregnancy
Collaborative partner-matching feature increases user-to-user referral potential
- The core name discovery algorithm provides a helpful and joyful experience for expectant parents
- Frequent application crashes and connectivity errors disrupt the user experience during name selection
Expert-led cues drive visible physical results
- Diverse workout variety and class lengths allow users to customize their fitness routine around busy schedules
- Missing audio tracks during classes disrupt the workout flow and frustrate users during their sessions
Cross-stage tracking creates long-term user habituation
- Free access to comprehensive pregnancy tracking tools provides high value without aggressive paywalls
- Community moderation and user profile visibility changes raise significant privacy and safety concerns
Distributed across 13 markets, strongest in Asia-Pacific.
Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (4)
- Portugal1 / 1
- Spain1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (5)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Singapore1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
3
Positive apps
0
Neutral / mixed
1
Negative apps
73/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Everyday Health compete with?
The rivals identified
Nemeses(3)
Dominates the developmental tracking niche with massive user scale and high-frequency engagement.
Both apps compete for the same audience of expectant and new parents by offering developmental tracking and educational content for the first 1,000 days of a child's life.
FitOn dominates the generalist fitness niche with a massive user base and a content-first model that directly competes with OMFIT's class-based value proposition.
Contenders(12)
Both apps target the same parent demographic, but Baby Tracker captures the high-frequency infant logging phase that BabyCenter lacks.
Both apps target the same user base of expectant and new parents, with Baby Daybook capturing the post-pregnancy routine management phase where BabyCenter currently lacks specialized tracking tools.
Both apps target the same demographic of expectant and new parents, competing for daily engagement through activity tracking and developmental guidance.
Demonstrates exceptional development velocity with 18 releases in the last six months, signaling aggressive product evolution.
Baby Tracker competes by capturing the postpartum segment where BabyCenter lacks specialized logging tools, specifically targeting the transition from pregnancy to newborn care.
Both applications target expectant parents with pregnancy tracking tools, creating direct competition for daily active usage during the gestation period.
BODi maintains a high-velocity release cadence and a proven, long-term subscription model that targets the same home-workout audience.
High-velocity release cycle and deep health data integration make it a formidable adjacent-niche competitor.
Both apps target expectant parents with pregnancy tracking and community forums, creating direct competition for user attention and retention in the pregnancy-tracking category.
iFIT serves as a direct competitor for users seeking high-production, location-based workout experiences similar to OMFIT's global class model.
Both apps target expectant parents with weekly developmental tracking and clinical tools, creating direct competition for daily active usage during the pregnancy journey.
Baby Connect competes for the same parenting demographic by addressing the immediate postpartum tracking needs where BabyCenter struggles with user retention.
Same space(12)
This app targets the same expectant parent demographic by providing a specialized tool for prenatal audio capture.
Users report: This app captures high-intent purchase data from the same expectant parent audience through registry tools.
Fitbod competes for the same fitness-conscious demographic but focuses on AI-driven personalization rather than video-led classes.
This app provides a specialized clinical utility for fetal health monitoring during the third trimester.
This app competes for the same user base by covering the full fertility-to-postpartum spectrum.
A massive health and wellness platform that competes for the same parent-user's daily attention budget.
This app targets the same parent demographic with personalized developmental activity plans for children.
This app targets the casual, goal-oriented user who prefers short, gamified challenges over long-form instructional classes.
This app engages the same parent audience through financial incentives and developmental tracking tools.
Captures the health-conscious parent demographic through integrated activity tracking and social community features.
This app addresses the nutritional needs of the same expectant parent audience during pregnancy.
This app serves the pre-conception stage of the same user journey by providing cycle and fertility monitoring.
New entrants(3)
Rapidly growing sleep-focused tool that directly addresses the primary pain point of sleep-deprived parents.
Liftoff shows high development velocity and a modern, social-first approach to gym tracking that appeals to younger demographics.
Emerging AI-driven health monitoring that targets the high-stress demographic of new parents.
Frequently asked questions
How many apps does Everyday Health publish?
What kind of apps does Everyday Health make?
What is Everyday Health's top app?
In how many countries are Everyday Health's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 4
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- yes