Everyday Health
For expectant parents and families with infants or toddlers seeking medically-vetted guidance and community support.
BabyCenter Track Pregnancy App
Snapshot
Who is Everyday Health?
Supporting expectant parents through medically-vetted tracking tools and community guidance from fertility through early childhood.
Target audience
Portfolio
Free 4Last updated
BabyCenter Track Pregnancy App
v1.4.65
5mo ago
Publisher DNA
What defines Everyday Health?
Publisher DNA
Primary focus
Pregnancy and parenting digital health platforms
Scale
indie
Target audience
Expectant parents and families with infants or toddlers seeking medically-vetted guidance and community support.
Portfolio momentum
Released 8 updates across the portfolio in the last 6 months, with the flagship pregnancy trackers receiving major updates within the last 10 days.
Portfolio
What does Everyday Health ship?
Apps
4 apps analysed
Pregnant? Just track your pregnancy using this pregnancy app!
Loyalty program creates a B2B distribution moat
- Comprehensive weekly pregnancy tracking and developmental insights keep expectant parents informed throughout their journey
- Lack of a dedicated nutrition tracker limits the ability to monitor dietary intake during pregnancy
Collaborative partner-matching feature increases user-to-user referral potential
- The core name discovery algorithm provides a helpful and joyful experience for expectant parents
- Frequent application crashes and connectivity errors disrupt the user experience during name selection
Expert-led cues drive visible physical results
- Diverse workout variety and class lengths allow users to customize their fitness routine around busy schedules
- Missing audio tracks during classes disrupt the workout flow and frustrate users during their sessions
Cross-stage tracking creates long-term user habituation
- Free access to comprehensive pregnancy tracking tools provides high value without aggressive paywalls
- Community moderation and user profile visibility changes raise significant privacy and safety concerns
Distributed across 13 markets, strongest in Asia-Pacific.
Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (4)
- Portugal1 / 1
- Spain1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (5)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Singapore1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
3
Positive apps
0
Neutral / mixed
1
Negative apps
73/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Everyday Health compete with?
The rivals identified
Nemeses(3)
Dominates the developmental tracking niche with massive user scale and high-frequency engagement.
FitOn dominates the generalist fitness niche with a massive user base and a content-first model that directly competes with OMFIT's class-based value proposition.
Both apps target the same parent demographic for daily health and developmental tracking, creating direct competition for the postpartum user segment.
Contenders(13)
BODi maintains a high-velocity release cadence and a proven, long-term subscription model that targets the same home-workout audience.
High-velocity release cycle and deep health data integration make it a formidable adjacent-niche competitor.
Users report: Both apps target parents tracking child development, creating direct overlap in the post-birth segment where users transition from pregnancy to toddler monitoring.
Both apps target the same prenatal and early-parenthood demographic with overlapping core features like community forums and developmental tracking.
Both apps compete for the same audience of new and expectant parents by providing daily logging tools for infant development and health milestones.
Both apps target new parents with infant activity logging, creating direct competition for daily habit retention and long-term user engagement.
iFIT serves as a direct competitor for users seeking high-production, location-based workout experiences similar to OMFIT's global class model.
Both apps target the same parenting demographic for health and activity tracking, with Nara competing directly on the utility of daily logging and caregiver coordination.
Ovia competes for the same reproductive health demographic by offering a broader lifecycle scope that includes fertility and menopause tracking alongside pregnancy. This overlap forces users to choose between WTE's community-focused tools and Ovia's extended health management features.
Both apps target expectant parents with week-by-week tracking, creating direct competition for daily active users in the prenatal category.
Both apps target the same expectant and new parent demographic with free, ad-supported pregnancy tracking and medically-vetted content libraries.
Both apps target expectant mothers with health tracking and development milestones, competing for the same user base through overlapping pregnancy tracking features.
This app serves the same prenatal audience by providing a specialized tool for logging labor progress.
Same space(24)
This app targets the same expectant parents by providing a specialized audio utility for prenatal bonding.
This app serves the same prenatal audience but focuses exclusively on the labor stage rather than the full pregnancy journey.
This app competes for the same prenatal audience by prioritizing a clean, ad-light interface over complex features.
This app targets the same 'trying to conceive' audience by integrating physical test strips with digital scanning.
This app serves the same health-tracking audience by providing specialized tools for managing chronic conditions during pregnancy.
This app provides offline safety and medical guidance for the postpartum and toddler stages, complementing BabyCenter's pregnancy-focused content.
This app targets the same fertility-tracking audience by integrating with physical test hardware.
This app serves the same prenatal audience during the final labor stage with a focus on contraction timing.
This app targets the pre-pregnancy segment of the same user journey by focusing on clinical fertility data.
Fitbod competes for the same fitness-conscious demographic but focuses on AI-driven personalization rather than video-led classes.
This app targets the same expectant mothers but focuses on the acute labor event rather than long-term tracking.
This app occupies the same prenatal health space but focuses on clinical fetal movement monitoring for the third trimester.
This app addresses the same reproductive health lifecycle by offering fertility and pregnancy tracking in one platform.
A massive health and wellness platform that competes for the same parent-user's daily attention budget.
This app extends the user journey beyond pregnancy into early childhood development tracking.
This app targets the casual, goal-oriented user who prefers short, gamified challenges over long-form instructional classes.
This app captures the same parenting audience by providing a loyalty-based utility that links tracking to formula purchases.
This app targets the same prenatal audience by focusing on emotional bonding and daily connection.
This app targets the fertility-tracking segment, providing a technical alternative to BabyCenter for users focused on conception or contraception.
Captures the health-conscious parent demographic through integrated activity tracking and social community features.
This utility serves as a granular health-logging tool for parents monitoring infant fevers, a specific use case not addressed by BabyCenter's general tracking.
This app captures the pre-conception and cycle-tracking audience before they transition to the pregnancy-specific tools offered by BabyCenter.
This app functions as a specialized triage tool for infant health, addressing urgent medical concerns that fall outside BabyCenter's general informational scope.
This app targets the same prenatal audience by providing week-by-week tracking and due date calculation.
New entrants(3)
Rapidly growing sleep-focused tool that directly addresses the primary pain point of sleep-deprived parents.
Liftoff shows high development velocity and a modern, social-first approach to gym tracking that appeals to younger demographics.
Emerging AI-driven health monitoring that targets the high-stress demographic of new parents.
Frequently asked questions
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What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 4
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- yes