Healthy Birth Day
For expectant parents in their third trimester seeking research-based, non-commercial tools to monitor pregnancy health and reduce anxiety.
Count the Kicks!
Snapshot
Who is Healthy Birth Day?
Empowering expectant parents to monitor fetal health through evidence-based movement tracking to reduce stillbirth rates.
Target audience
Portfolio
Free 1Last updated
Count the Kicks!
v7.9.18
3mo ago
Publisher DNA
What defines Healthy Birth Day?
Publisher DNA
Primary focus
Medical · Fetal health monitoring
Scale
indie
Target audience
Expectant parents in their third trimester seeking research-based, non-commercial tools to monitor pregnancy health and reduce anxiety.
Origin
A non-profit organization dedicated to the prevention of stillbirth through fetal movement awareness.
Signature Patterns
- •Evidence-based, research-backed medical utility focus
- •100% free, ad-free monetization model supported by non-profit status
- •Integration of advanced accessibility features including OCR and Siri voice activation
- •Single-app portfolio strategy focused on reliability and clinical relevance
Portfolio momentum
Actively maintaining a single flagship title with 2 updates in the last 6 months, ensuring the tool remains compatible with current mobile OS features.
Portfolio
What does Healthy Birth Day ship?
Apps
1 app analysed
3rd trimester? Counting Kicks is what moms should do-It’s important & easy too!
Ad-free, non-profit status creates high trust among clinical-focused users
- Simple and effective kick counting interface provides peace of mind for expectant parents
- Technical failures prevent users from finalizing or saving kick counting sessions after updates
Tightly focused on 3 markets (Mexico, Spain, United States).
Based on 1 of 1 app with localized market data · last scanned .
Americas (2)
- Mexico1 / 1
- United States1 / 1
Europe (1)
- Spain1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does Healthy Birth Day compete with?
The rivals identified
Nemeses(1)
Dominates the pregnancy tracking market with a massive, multi-year user base and high-frequency update cadence.
Contenders(3)
A highly-rated, feature-dense alternative that competes directly for the general pregnancy tracking audience.
A massive, brand-heavy competitor that captures the majority of the pregnancy tracking market share.
Strong competitor focusing on the 'by moms' social proof angle with a high volume of user reviews.
Same space(2)
Directly overlaps with our third-trimester utility focus by providing specialized labor-tracking tools.
Adjacent market leader focusing on the post-birth phase, capturing our users as they transition out of the third trimester.
New entrants(2)
Aggressive release cadence suggests rapid feature iteration and a focus on capturing the post-birth market.
High release frequency indicates a strong commitment to feature expansion and platform optimization.
The Analyst's Read
The bottom line on Healthy Birth Day
Bottom line
Healthy Birth Day is a specialized non-profit publisher that has successfully captured the prenatal monitoring niche by prioritizing clinical evidence and user trust. Their strategy demonstrates that a high-utility, zero-monetization model can sustain significant market presence when backed by a clear public health mission.
Frequently asked questions
How many apps does Healthy Birth Day publish?
What kind of apps does Healthy Birth Day make?
What is Healthy Birth Day's top app?
In how many countries are Healthy Birth Day's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes