Report updated May 19, 2026
Count the Kicks!
For expectant parents in their third trimester seeking to monitor fetal health and reduce pregnancy-related anxiety.
Count the Kicks! is a challenged medical app that is completely free. With a 4.7/5 rating from 9.6K reviews, it faces significant user friction. Users particularly appreciate simple and effective kick counting interface provides peace of mind for expectant parents, though technical failures prevent users from finalizing or saving kick counting sessions after updates remains a common concern.
What is Count the Kicks!?
Count the Kicks! is a free, research-based medical tool for expectant parents to monitor fetal movement in the third trimester.
Users hire this app to reduce pregnancy-related anxiety through evidence-based tracking, replacing the uncertainty of subjective movement observation with a structured, data-backed routine.
Current Momentum
v7.9 · 5d ago
Maintenance- Shipped Siri voice activation.
- Added iPhone home screen widgets.
- Launched digital tracking badges.
Active Nemesis
Pregnancy + | Tracker App
By Philips Digital UK
Other Rivals
7-Day Rank Pulse 🇺🇸
MedicalRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Records the time required to reach 10 fetal movements per session
Uses optical character recognition to digitize paper-based kick count charts
Hands-free session initiation via voice command
How much does it cost?
- Fully free, no paid tiers or IAP
The app operates as a non-profit public health tool, funded by donations and grants rather than user-facing monetization.
Who Built It?
Empowering expectant parents to monitor fetal health through evidence-based movement tracking to reduce stillbirth rates.
Portfolio
1
Apps
Explore the full Healthy Birth Day report
Portfolio breakdown, audience, momentum, and every app published by Healthy Birth Day.
What do users think recently?
Low confidence · Latest 60 of 100 total reviews analyzed · Based on 100 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate simple and effective kick counting interface provides peace of mind for expectant parents and absence of intrusive advertisements improves the user experience compared to competing pregnancy apps, but report technical failures prevent users from finalizing or saving kick counting sessions after updates and account creation and login processes are consistently glitchy and prevent data recovery.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Count the Kicks!?
Where is it available?
Localized markets (3)
How's The Medical Market?
How does it evolve in the Medical market?
Count the Kicks! maintains a #58 Free position in the US Medical category, supported by a 4.76 rating on iOS. The gap between its high-utility clinical focus and the technical instability of the latest version creates a vulnerability against commercial rivals.
Rank progression
68 active rankings tracked — 30-day window
Which niche is Count the Kicks! in?
Explore the full Pregnancy Trackers niche
Every app in this space — 34 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
The Bump dominates the pregnancy category by serving as an all-in-one ecosystem, directly competing for the daily attention of expectant parents who might otherwise use specialized trackers.
Contenders(4)
Full Term targets the same critical late-pregnancy window as the target app, focusing on labor-specific monitoring rather than daily fetal health.
This app competes for the same regional and global audience by providing a holistic view of pregnancy development and nutritional guidance.
This app captures the pre-pregnancy and early-pregnancy market, competing for the same user base that will eventually transition to fetal movement tracking.
Sprout competes by offering a high-fidelity visual experience that appeals to the same expectant parent demographic seeking detailed pregnancy monitoring.
Same space(3)
Dextograma provides essential gestational age calculations, serving as a utility-focused peer in the pregnancy tracking space.
This tool serves the medical-adjacent needs of the pregnancy journey, focusing on gestational calculations rather than patient-led tracking.
This app serves the same expectant parent audience but focuses on the mental and spiritual preparation for birth rather than clinical tracking.
Compare Count the Kicks! against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Count the Kicks!
Strengths to defend, gaps to attack
Core Strengths
- 20-language library functions as a B2B distribution moat into public health partnerships
- Ad-free, non-profit status creates high trust among clinical-focused users
Critical Frictions
- Session-saving failures in the latest version prevent data persistence
- Account login glitches block historical data recovery for returning users
Growth Levers
- Wearable device integration would allow for passive tracking
- Customizable session duration settings could better accommodate varying medical advice
Market Threats
- High-frequency update cadence from commercial rivals like Pregnancy + risks commoditizing the core tracking feature
- Technical instability erodes the brand's clinical authority
What are the next best moves?
Rebuild session-saving logic because data-loss complaints are the #1 churn driver → restore user trust
Top complaint theme in sentiment analysis indicates core utility failure.
Trade-off: Pause the wearable integration sprint — session persistence is a prerequisite for retention.
Audit account authentication flow because login failures prevent historical data recovery → reduce support volume
Sentiment data shows consistent failure to recognize existing profiles.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's non-profit, ad-free status is its greatest liability: without the revenue pressure to maintain high-frequency stability, it risks becoming a legacy tool that users abandon for more reliable, commercial alternatives.
Feature Gaps vs Competitors
- 3D interactive fetal models (available in Pregnancy +)
- Comprehensive daily educational articles (available in Pregnancy +)
Key Takeaways
Count the Kicks! provides a vital clinical utility for prenatal health, but persistent session-saving bugs undermine its core promise of peace of mind, so the PM must prioritize technical stability over new feature development to prevent user churn to commercial rivals.
Where Is It Heading?
Declining
The prenatal tracking market is consolidating around high-frequency commercial platforms, leaving specialized tools like Count the Kicks! exposed if they cannot maintain basic functional reliability. The app's future depends on leveraging its non-profit, clinical-first brand to secure institutional partnerships while fixing the technical debt that currently erodes the user base.
Technical regressions in the latest version (session-saving failures) prevent core utility, which compounds the churn risk against commercial competitors.
The 20-language support provides a unique B2B moat that enables state-level health partnerships, insulating the app from direct consumer-market competition.