Count the Kicks! is a free, research-based medical tool for expectant parents to monitor fetal movement in the third trimester.
Product velocity
Maintenance
Daily rank 🇺🇸
#124
▼4Medical · free
Sentiment
4.7
10k reviews
Nemesis
Pregnancy + | Tracker App
The App DNA
What makes this app unique?
Users hire this app to reduce pregnancy-related anxiety through evidence-based tracking, replacing the uncertainty of subjective movement observation with a structured, data-backed routine.
For Expectant parents in their third trimester seeking to monitor fetal health and reduce pregnancy-related anxiety.
What does it look like?
Key features
Records the time required to reach 10 fetal movements per session
Uses optical character recognition to digitize paper-based kick count charts
Hands-free session initiation via voice command
How much does it cost?
The app operates as a non-profit public health tool, funded by donations and grants rather than user-facing monetization.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app ships approximately 0.15 releases per week, placing it firmly in the maintenance tier. Development is currently focused exclusively on minor bug fixes and stability improvements, with no evidence of new features or live operations. The release cadence has remained stable but low over the last six months, with the latest release occurring in May 2026.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate simple and effective kick counting interface provides peace of mind for expectant parents and absence of intrusive advertisements improves the user experience compared to competing pregnancy apps, but report technical failures prevent users from finalizing or saving kick counting sessions after updates.
How are ratings & reviews evolving?
What users say, by theme
- Simple and effective kick counting interface provides peace of mind for expectant parents
- Absence of intrusive advertisements improves the user experience compared to competing pregnancy apps
- Technical failures prevent users from finalizing or saving kick counting sessions after updates
60 of 100 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Count the Kicks!
How's the Medical market?
Count the Kicks! maintains a #58 Free position in the US Medical category, supported by a 4.76 rating on iOS. The gap between its high-utility clinical focus and the technical instability of the latest version creates a vulnerability against commercial rivals.
Read the market outlookThe rivals identified
By Philips Digital UK Limited
Dominates the pregnancy tracking market with a massive, multi-year user base and high-frequency update cadence.
- Provides high-fidelity 3D interactive models of fetal development that our app currently lacks
- Integrates comprehensive daily articles and expert-led pregnancy advice beyond simple movement tracking
- Offers a massive, established community forum for peer-to-peer support that drives long-term retention
BabyCenter Track Pregnancy AppContender
Pregnancy App.Contender
Pregnancy and Due Date TrackerContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Count the Kicks!
Where is it heading?
The prenatal tracking market is consolidating around high-frequency commercial platforms, leaving specialized tools like Count the Kicks! exposed if they cannot maintain basic functional reliability. The app's future depends on leveraging its non-profit, clinical-first brand to secure institutional partnerships while fixing the technical debt that currently erodes the user base.
- Technical regressions in the latest version (session-saving failures) prevent core utility, which compounds the churn risk against commercial competitors.
- The 20-language support provides a unique B2B moat that enables state-level health partnerships, insulating the app from direct consumer-market competition.
The SWOT
- 20-language library functions as a B2B distribution moat into public health partnerships
- Ad-free, non-profit status creates high trust among clinical-focused users
- Wearable device integration would allow for passive tracking
- Customizable session duration settings could better accommodate varying medical advice
Next best moves
Rebuild session-saving logic because data-loss complaints are the #1 churn driver → restore user trust
+ 1 more prioritized moveThe counter-intuitive read
The app's non-profit, ad-free status is its greatest liability…
Read the full takeFeature gaps
3D interactive fetal models (available in Pregnancy +) +1
Since the last report: The app's competitive position has declined due to critical technical instability and a shift in user sentiment from mixed to negative.
Bottom line
Count the Kicks! provides a vital clinical utility for prenatal health, but persistent session-saving bugs undermine its core promise of peace of mind, so the PM must prioritize technical stability over new feature development to prevent user churn to commercial rivals.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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