For expectant parents and individuals tracking menstrual health or fertility windows.
Providing expectant parents and individuals with specialized health utilities for pregnancy tracking and menstrual cycle monitoring.
Target audience
Portfolio
Free 2Last updated
Period & Ovulation Calculator
v1.0.76
1.1y ago
Primary focus
Maternal health and fertility utilities
Scale
indie
Target audience
Expectant parents and individuals tracking menstrual health or fertility windows.
Origin
Founded by tech-savvy mothers seeking better audio quality for recording fetal heart sounds than standard voice memo apps provided.
Zero releases or updates across the portfolio in the last 6 months.
2 apps analysed
Pin Lock protection builds necessary trust for sensitive health data
Distributed across 10 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data — more coverage rolling in as scans complete · last scanned .
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
With nearly 400,000 reviews and a high-velocity release cadence, Clue dominates the market through a science-backed, medical-grade positioning that sets the industry standard.
Strategic outlook coming soon.
What fed this analysis
A massive user base and high rating suggest this app excels at the core 'period calendar' job-to-be-done.
Long-standing market presence provides a stable, reliable alternative for users seeking a traditional, no-frills tracking experience.
Captures a distinct demographic through a unique, astrology-integrated UX that differentiates it from standard health trackers.
Focuses specifically on the fertility-planning sub-niche, serving users with a higher intent to conceive.
The most technically robust option for users who require advanced charting and data analysis for fertility.