AR Drawing to Sketch & Paint icon
Baby Tracker • Newborn Log icon
Contraction Timer & Tracker icon
+11

Going Merry

For a broad demographic ranging from expecting parents and business professionals to creative enthusiasts exploring AI-driven media.

14apps3.6(102.9K) Multi-theme

Snapshot

Who is Going Merry?

Delivering a versatile suite of mobile utilities and AI-driven creative tools designed to simplify daily tasks and enhance digital expression.

Target audience

A broad demographic ranging from expecting parentsBusiness professionals to creative enthusiasts exploring AI-driven media

Active nemesis

DAZZ PTE

Other rivals

Portfolio

Free 14
14
apps
Games2
Music2
Photo & Video2
Weather2

Last updated

Contraction Timer & Tracker

v2.8.4

6mo ago

Intense

Publisher DNA

What defines Going Merry?

Publisher DNA

Primary focus

Multi-category utilities and generative AI applications

Scale

studio

Target audience

A broad demographic ranging from expecting parents and business professionals to creative enthusiasts exploring AI-driven media.

Signature Patterns

  • •Aggressive integration of generative AI across music, chat, and lifestyle categories.
  • •Consistent use of freemium and subscription-based monetization models.
  • •Diversified portfolio strategy targeting high-intent utility and entertainment niches.
  • •High-frequency update cadence to sustain app store visibility and performance.
Intense

Portfolio momentum

The studio maintains an intense development pace with 29 releases in the last six months and over 80% of the portfolio receiving active updates.

Last release 23d agoActive apps 9Abandoned 2

Portfolio

What does Going Merry ship?

Apps

14 apps analysed

Apple Watch companion increases switching costs for iOS users

  • Simple contraction tracking interface provides immediate utility for users during early labor stages
  • Users report: Aggressive paywall implementation during active labor creates significant user frustration and perceived predatory behavior

Analysis in progress

Distributed across 17 markets, strongest in Europe.

Based on 5 of 14 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • United States5 / 5
  • Mexico3 / 5
  • Brazil2 / 5
  • Canada2 / 5

Europe (6)

  • Spain3 / 5
  • France2 / 5
  • Germany2 / 5
  • Portugal2 / 5
  • Turkey2 / 5
›+1 more europe market
  • United Kingdom2 / 5

Asia-Pacific (7)

  • Australia2 / 5
  • India2 / 5
  • Indonesia2 / 5
  • Japan2 / 5
  • Singapore2 / 5
›+2 more asia-pacific markets
  • Vietnam2 / 5
  • South Korea1 / 5

Core markets (5/5 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

15/100

Avg sentiment score

Rivals

Who does Going Merry compete with?

The rivals identified

Nemeses(2)

DAZZ PTE

known forDazz Cam - Vintage Camera

1 app4.8Photo & Video

Both applications target photography enthusiasts by providing vintage film aesthetics, competing directly for screen time within the mobile camera category.

Mustansir Golawala

known forFull Term - Contraction Timer

1 app4.7Medical

Both apps target expectant parents with minimalist contraction timers, but Full Term's free model directly undermines the target app's $19.99 annual subscription.

Contenders(5)

Amila Tech

known forContractions

1 app4.7Medical

Both applications target pregnant users requiring labor tracking, with Contractions presenting a direct pricing alternative to the subscription model of Contraction Timer & Tracker.

App Star Family

known forContraction Timer+

1 app4.9Medical

Contraction Timer+ competes by offering a free, no-subscription alternative to the paywall-gated model of Contraction Timer & Tracker, directly targeting users seeking cost-free labor tracking tools.

Duc Lai

known for1998 Cam - Vintage Camera

1 app4.8Photo & Video

Both applications target social media creators with vintage film aesthetics and utilize a freemium model to capture the same photography enthusiast audience.

Photo & Video Editors - Instant Solution

known forLomograph - Retro Photo Editor

1 app4.7Photo & Video

Both apps target social media creators with retro film aesthetics and use a freemium model to capture the same photography enthusiast audience.

亚玲 查

known forProCCD - Digital Film Camera

1 app4.8Photo & Video

Both applications target social media creators by providing film-inspired camera filters and retro aesthetic tools, directly competing for the same photography enthusiast demographic.

Same space(28)

Adobe

known forPhotoshop Express Photo Editor

1 app4.5Photo & Video

Photoshop Express provides generative AI tools for social creators, competing for the same user base by offering advanced editing capabilities.

Amme

known forAmme - Breastfeeding Tracker

1 app0.0Medical

Amme targets the same post-birth user segment by providing a specialized, privacy-focused utility for tracking infant feeding.

Angel Vazquez

known forCode Runner Pro: CPR Timer

1 app3.7Medical

Code Runner Pro provides a specialized multi-timer interface for high-acuity medical events that parallels the timing utility required during labor.

Bigrowth

known forMuse: Reels Video Editor

1 app4.7Photo & Video

Muse uses template-driven workflows to capture social creators, competing for the same time-sensitive editing audience as Radcam.

Blackmagic Design

known forBlackmagic Camera

1 app4.8Photo & Video

Blackmagic Camera targets professional filmmakers requiring manual control, contrasting with Radcam's casual, aesthetic-first approach.

Bytedance Pte

known forHypic - Photo Editor & AI Art

2 apps3.8Photo & Video

Hypic uses digicam filters and avatar generation to capture the same aesthetic-focused audience as Radcam.

Cardinal Blue

known forPicCollage: Magic Photo Editor

1 app4.8Photo & Video

PicCollage focuses on template-based layouts and stickers, providing a different creative output than Radcam's film-inspired textures.

COOL SUMMER

known forAI Photo Video Editor, Enhance

1 app4.5Photo & Video

AI Photo Video Editor, Enhance competes for the same casual creator audience by offering AI-driven face-transformation and restoration tools.

Deep Flow Apps

known forRetake AI: Face & Photo Editor

1 app3.8Photo & Video

Retake AI uses custom AI model generation for portrait retouching, providing a more personalized alternative to Radcam's filters.

FaceApp Technology

known forFaceApp: Perfect Face Editor

1 app4.3Photo & Video

FaceApp captures the same portrait-focused audience through high-fidelity AI transformations, though it lacks Radcam's broader film-aesthetic toolkit.

Google

known forSnapseed: Photo Editor

1 app3.9Photo & Video

Snapseed provides professional-grade precision without ads, serving users who prioritize utility over Radcam's retro-filter focus.

Instasize

known forInstaSize: AI Photo Editor

1 app4.7Photo & Video

InstaSize provides specialized resizing tools for social media, serving as a utility-focused companion to Radcam's creative editing.

Javid Multani

known forKick Counter Baby Kicks

1 app0.0Medical

This app serves the same prenatal user base by providing a specific tool for monitoring fetal movement patterns.

Lightricks

known forFacetune: Photo & Video Editor

1 app4.6Photo & Video

Facetune focuses on generative AI portrait refinement, serving the same social-creator audience but with a narrower focus on facial features.

Lone Palm Labs

known forRetro — Photos with Friends

1 app4.6Photo & Video

Retro prioritizes private, low-pressure memory sharing, serving a different social need than Radcam's public-facing aesthetic creation.

Medicon Apps

known forOB Pregnancy Wheel Made Easy

1 app5.0Medical

This app provides a clinical reference tool for pregnancy dating that complements the tracking needs of expectant parents.

NBApps

known forContraction Counter - Timer

1 app0.0Medical

This app acts as a manual logging tool for expectant parents, similar to the core functionality of the source app.

Panittha Suwannajang

known forContraction Timer: Labora

1 app5.0Medical

Labora targets the same labor-tracking audience with a focus on hardware accessibility and rapid input.

PERFECT MOBILE

known forYouCam Makeup: Face Editor

2 apps4.1Photo & Video

YouCam Makeup offers virtual beauty and fashion try-ons, serving as a specialized portrait-editing alternative to Radcam.

POLYVERSE ENTERTAINMENT

known forAI Mirror: AI Photo Editor

1 app4.7Photo & Video

AI Mirror targets viral-ready social creators with AI transformations, competing for the same aesthetic-focused user base as Radcam.

Prequel

known forPrequel: Photo & Video Editor

1 app4.7Photo & Video

Prequel targets similar aesthetic-focused creators with motion-graphics and D3D effects, acting as a direct competitor for trend-based content.

SHANTANU PTE

known forInShot - AI Video Editor

2 apps4.9Photo & Video

InShot captures the same social creator audience but focuses on high-speed video workflows rather than Radcam's vintage photo aesthetic.

SimpleInnovation

known forPeriod Tracker and Calendar

1 app4.9Medical

This app serves the same user base by providing broader reproductive health monitoring, including menstrual cycle and fertility tracking.

TappyTaps s.r.o.

known forStorky - Contraction Timer

1 app4.8Medical

Storky competes directly for the labor-tracking niche by offering an ad-free, minimalist utility for expectant parents.

Video editor & maker app

known forVideo Up! Video Editor & Maker

1 app4.6Photo & Video

Video Up! targets casual creators with template-driven video editing, serving as an adjacent tool for social media content.

Visual Supply Company

known forVSCO: Photo Editor & Presets

1 app3.5Photo & Video

VSCO shares the focus on film-emulation presets, serving as a direct alternative for users seeking authentic, vintage-style photo edits.

Webtoweb

known forPregnancy Due Date Calculator

1 app0.0Medical

This app offers a lightweight alternative for pregnancy milestone tracking that competes for the same expectant parent demographic.

Xiamen Meitu Technology Co.

known forMeitu- AI Photo & Video Editor

1 app4.5Photo & Video

Meitu uses AI beauty and AR stickers to capture the same social creator segment, though with a different focus on portrait retouching.

The Analyst's Read

The bottom line on Going Merry

Bottom line

Going Merry LLC is a versatile studio that effectively leverages a stable legacy utility portfolio to fund high-velocity expansion into generative AI. Their strong weighted rating across diverse categories indicates a high level of operational maturity and product quality.

Frequently asked questions

How many apps does Going Merry publish?
Going Merry has 14 apps tracked by Marlvel, primarily in the Games category.
What kind of apps does Going Merry make?
Going Merry's portfolio is concentrated in Games and Music, with an average rating of 3.6/5 across rated apps.
What is Going Merry's top app?
By review volume across the portfolio, Contraction Timer & Tracker is Going Merry's best-known app tracked by Marlvel.
In how many countries are Going Merry's apps available?
Marlvel has tracked Going Merry's apps across 17 countries.

What fed this analysis

Apps analyzed:
11
With full intel:
0
With overview:
11
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Going Merry, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Going Merry intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/going-merry-llc

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Data licensed under CC-BY-NC 4.0